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Amazon‘s ad unit keeps surging.
That business grew to $11.8 billion, representing 8% of its total revenue. Amazon reported net sales of $143.3 billion during the first quarter of 2024, up 13% compared to the same three-month period last year.
Year over year, Amazon’s ad segment increased 24%, outpacing Google but falling behind Meta for the first time in several quarters.
“It was a good start to the year across the business, and you can see that in both our customer experience improvements and financial results,” Andy Jassy, Amazon president and CEO, said in a statement.
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