Even If Third-Party Cookies Had Vanished, We Would Have Been OK
Amid the fretting, many failed to acknowledge that our industry has weathered its fair share of shakeups over the last couple of decades.
How Creative Partners Can Find Their Professional ‘Happily Ever After’
The bond of a marriage is sacred; so is a business relationship.
The Privacy Sandbox Has Always Been a Farce
Why exactly couldn’t the world’s fourth most valuable company get this right?
The CrowdStrike Outage Is a Lesson in Crisis Communications
Brands like Delta and Microsoft faced backlash, but the CrowdStrike team gave us all a lesson in crisis communications.
‘If You Know You Know’ Brands Are Forcing Us to Redefine Marketing Success
The IYKYKs are showing us all that the thirst for growth at all costs has stripped the value from many brands and products.
The Substack That Became the Antidote to Food & Bev Puff Pieces
Snaxshot founder Andrea Hernández calls it how she sees it for her subscribers.
Your Sonic Branding May Be Doomed to Fail
By knowing where the dangers are, you can aim to avoid them while becoming one of the select few brands with a truly iconic sound strategy.
Here’s Why You Shouldn’t Bring in the Design Team at the 4th Quarter
A case study from The Martin Agency on how to set up great design for great success.
Soccer in the US Is Here to Stay. What Are Brands Going to Do About It?
As more eyes shift to soccer and Gen Z engages with content beyond the matches, brands must seize opportunities to make an impact.
The Internet Is Forever. When Should Brands Capitalize on Trending Pop Culture References?
Brands are receiving a mixed reception to jumping on the 'Hawk Tuah' Girl trend.
Get Your Brand In on the Ground Floor of Real Estate Entertainment
How marketers can work with influencers in the property space, whether realtors, mortgage brokers or other DIY social stars.
Creator Etiquette 101: Brand Partnerships and Controversies
What should creators do when the brands they represent get backlash?
What ‘Corporate Pride’ Got Wrong All Along
Going forward, let’s make sure community impact—like support of trans people—is a clear and established goal of our work.
Elections, Olympics, Cookies, Oh My! Approaches to Experimentation in 2H 2024
Cogent experimentation brings a high level of strategic reasoning to the marketer’s recommendations and spoken word, and a greater level of respect and understanding from colleagues.
Why Oracle Advertising Is Really Shutting Down
Let's deconstruct the core capabilities brands used with Oracle Advertising, as compared to those use cases in a modern data stack.