How Creative Partners Can Find Their Professional ‘Happily Ever After’
The bond of a marriage is sacred; so is a business relationship.
Marla Kaplowitz Will Step Down as the CEO of the 4A’s in May 2025
She explains where the organization made gains over the past 7 years.
WPP Names InfoSum Chairman Brian Lesser the Global CEO of GroupM
He succeeds Christian Juhl, who is moving into a corporate WPP role.
Mark Read and Rob Reilly on WPP’s Creative Reputation and Its AI Offering
Why it's putting its creative offering 'front and center.'
Former Pepsi CMO Todd Kaplan Lands at Kraft Heinz
He'll oversee legacy brands like Heinz ketchup, Oscar Mayer, Maxwell House and Cool Whip.
Here’s Why You Shouldn’t Bring in the Design Team at the 4th Quarter
A case study from The Martin Agency on how to set up great design for great success.
The Messi Effect Is Just the Beginning: 4 Takeaways From Copa America
The latest Yeah, That’s Probably an Ad episode discusses why marketers should pay attention to the current state of soccer culture in the U.S.
Dove CMO and ‘Real Beauty’ Architect Alessandro Manfredi Departs
Manfredi has spent the past two decades helping the Unilever brand deliver profit via purpose.
The Real Reason We Go to Cannes
The annual festival of creativity is a time to feel what it’s like to belong to this industry.
Microsoft Veteran Kathleen Hall Exits Amid Marketing Team Overhaul
Kathleen Hall is stepping down after 16 years. Xbox CMO Jerret West has also left, while other execs are joining from Google and Amazon.
Exclusive: CMOs Must Improve Financial Literacy to Win Over CFOs
Exclusive: Insights from a survey of financial leaders at Nike, Walgreens, Chiquita, Sierra Nevada and more.
Martin Sorrell Has a Plan to Bring S4 Back to Growth
Ad industry legend Martin Sorrell looks to revitalize S4 following reported buyout offer and layoffs.
Sometimes, It’s OK to Sit Juneteenth Out
If your brand has not supported the Black community year-round, stepping up now will only seem disingenuous.
GE’s Former CMO Linda Boff Becomes CEO of Said Differently
Linda Boff is the latest top marketer to ascend to chief executive.
3CV versus MediaLink and Kassan versus UTA
ADWEEK editor-in-chief Ryan Joe gives the scoop on his exclusive interview with one of advertising's most polarizing figures.