Kit Harington Channels Jon Snow for Game of Thrones Mobile Game Campaign
Kit Harington knows something about channeling Jon Snow in the new Game of Thrones mobile game trailer
Xbox Gets Cheeky With New Deadpool Controller
Modeled after Deadpool's unmistakable assets, the aptly named Cheeky Controller firmly establishes Ryan Reynolds in the Marvel Cinematic Universe.
Pixel Partners: Beats by Dre and Minecraft Collab on a Limited-Edition Drop
Beats by Dre and Minecraft are longtime cross-category collaborators.
The Ultimate Game Plan: Microsoft’s Global Gaming Vision
Dametra Johnson-Marletti on the future of gaming at the Xbox maker.
Supercell’s Epic Ad for Squad Busters Stars Celebrities as Iconic Game Characters
The campaign by Uncommon Creative Studio features Chris Hemsworth, Christina Ricci, Ken Jeong, Will Arnett and more.
Xbox ‘Field Trips’ Open Up Learning Opportunities Through Gaming
McCann London campaign invites children to learn through their favorite games.
The Future of Women in Gaming With Letta J and Jay-Ann Lopez
As founders of gaming communities, they know the importance of representation and inclusion.
The Essential Guide to Gaming Audiences
Understanding the motivations and playing behaviors of gaming audiences allows brands to find the right device type, environment, placements and ad type to reach them.
Enthusiast Gaming Lays Off 25% of Staff, Following Multiple Cuts Last Year
The company is due to report Q4 earnings this month.
The New York Times Games Advertising Is More Than an Awareness Machine
With millions of daily users and news nowhere in sight, the publisher taps new advertising categories.
Rob Gronkowski Will Get a Second Chance at Kicking Glory in FanDuel’s Super Bowl 58 Campaign
Wieden+Kennedy ads give the champion tight end another chance at a field goal after last year's miss secured more bettors for the online sportsbook.
Loki Opened a Portal in Los Angeles in a Viral Stunt Promoting Meta’s New Game
Loki voice actor Matt Mercer, one of the biggest stars in gaming, joined The Game Awards host and founder Geoff Keighley on stage for the world premiere of Asgard’s Wrath [...]
Why You Need a Brand Bible, According to a Historic Video Game Launch
'Our goal is to inspire the next generation of explorers—and that can be people literally going into space and people writing the next science fiction novel.'
Lego’s Fortnite Collaboration Is a Masterclass in Fan Engagement
The metaverse experience has been 18 months in the making.