Even If Third-Party Cookies Had Vanished, We Would Have Been OK
Amid the fretting, many failed to acknowledge that our industry has weathered its fair share of shakeups over the last couple of decades.
SSPs Shake Up Fee Structures for Publishers, Offering Differentiated Access
The companies have for the first time confirmed the existence of these new fee structures to ADWEEK.
The Privacy Sandbox Has Always Been a Farce
Why exactly couldn’t the world’s fourth most valuable company get this right?
Google Won’t Kill the Cookie. Here Are the Winners and Losers
Google’s decision to keep cookies around will still have an uneven impact across the industry.
Exclusive: Data Firm Alliant Hires Bank to Pursue Sale
Alliant joins several other data businesses and adtech firms pursuing M&A activity in recent months.
Meet the Challenger Adtech Firms Competing to Grab Oracle Advertising Clients
The mood has shifted from a few years ago, summed up by the sentiment that what got us here
Adtech’s 3 Main Gripes With Google’s Privacy Sandbox
Four adtech firms and the IAB Tech Lab published reports in the past two weeks on how Privacy Sandbox works. We break them down.
Ad Spend Growth Slows While Some Usage Stalls: TikTok Stats Since the Ban Threat
TikTok's user growth, especially among younger people, is flagging.
Adtech M&A Is Up, But With Fewer Buyers and Lower Valuations
Driving this uptick in deal activity is the right-sizing of expectations after 2021’s very active adtech market and companies looking to create a more cohesive narrative.
Nielsen Spinoff Claritas Hires Jefferies to Pursue a Sale
Customer segments data business Claritas is the latest company to take advantage of a more active adtech M&A market.
This Election Season, Misinformation and Brand Safety Are on Advertisers’ Ballots
An even greater deluge of controversial news, UGC and misinformation is coming.
Exclusive: Adtech Firm Sonobi Pursues a Sale as SSP M&A Surges
Experts have long said there are too many sell-side adtech companies.
Exclusive: Recognizing the Power of Creative, Yahoo Lets Marketers Serve Tailored Ads Via Its DSP
20 of Yahoo’s advertisers participated in tests for Yahoo Creative.
Exclusive: Supply-Side Platform 33Across Is Pursuing a Sale
SSPs are an area of adtech that has been plagued by a lack of differentiation.
How Companies Can Finally Quit Invasive Data Practices
Execs from Mastercard, Instacart and Dstillery discuss the new world of privacy challenges at ADWEEK House in Cannes.