Kellanova Names IPG Global Creative Partner on Priority Brands
CPG giant appoints Tombras its U.S. creative agency on smaller brands.
Hershey Chooses Dedicated Publicis Team After a US Media Review
MiltonONE will handle confectionary and snack foods.
Colle McVoy Picked to Lead Creative and Media for American Signature Furniture
The agency won two separate pitches from the furniture retailer.
Häagen-Dazs Will Make Its Super Bowl Debut in 2025
The effort will be led by new U.S. creative agency partner nice&frank.
Lego Hands Global Media Account to Publicis One
Starcom-powered agency will take over from IPG's Initiative.
Liberty Mutual Names Bandits & Friends Its Creative Partner, Shifting Away From Goodby Silverstein & Partners
The brand formerly worked with Bandits' founders at GS&P.
Inside Search Consultants’ Changing Processes to Connect Brands With Agencies
Search consultants are reimagining reviews and making it easier for brands and agencies to partner.
Carnival Cruise Line Selects TBWA\Chiat\Day NY as New Creative AOR
The agency takes over from Anomaly, which had the contract since 2017.
Rocket Companies CMO Jonathan Mildenhall on Why It Chose Mirimar as Creative Agency of Record
The indie shop built on a prior relationship with CMO Jonathan Mildenhall.
Lowe’s Names a New CMO and Gives an Inside Look at Its First Work With Dentsu Creative
Lowe's Home Improvement promoted Jennifer Wilson from senior vice president, enterprise brand and marketing, to senior vp and CMO.
Inside the Campaign: How US Bank Used Artificial Intelligence to Fast-Track Its Latest Ads
The campaign, “The Power of Us,” is the first under U.S. Bank CMO Michael Lacorazza.
Crossmedia Wins Edible’s Performance Media Business
Edible CMO Kevin Keith talks reintegrating brand and performance strategies.
Media Agencies Profit From Arbitrage, But Some Brands Benefit, Too, ANA Finds
More agencies are buying discounted media and selling it back to clients at a premium.
Fossil Consolidates Global Media With Assembly
Fossil kicked off a four-month media review with 15 agencies on its roster before reorganizing with the Stagwell shop.
Gale and MilkPEP Dive Into Branded Entertainment by Unleashing Vanessa Bayer on a Farm
The humorous effort goes behind the scenes of modern dairy farming.