Great piece of work Scott Feasey and superb team out in M&C Saatchi UAE What a fantastic account to partner with a client on.
Go Legendary or Go Home…. When we were asked to relaunch the Dubai waterpark institution that is Atlantis' Aquaventure World, we started with redefining their brand concept of 'Legendary', evolving it from wholesome mythological appeal into something un-ignorable; a campaign that didn't just shout fun, it screamed it. We began by assembling our own host of modern-day legends. Using the park as our creative canvas for a host of viral global influencers and adrenaline junkies to flex, stunt and lay down challenges. As well as hiring the world’s most legendary lifeguard, David Hasselhoff to keep a watchful eye. Killer content across multiple channels culminated in an epic campaign that emphatically reintroduced Aquaventure - doubling down on its scale, status and record-breaking experiences - turning the world's largest waterpark into a larger-than-life playground. Working alongside RE we overhauled Aquaventure's voice, design systems and visual approach – ushering in a new era of the ‘Legendary’ brand. This is Aquaventure. This is Where Legendary Lives.