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I am in the process of setting up Google Analytics (GA) on a Wordpress site. As part of this, I want to include a custom cookie (for users that consent) that allows me to segment the analytics of users based on what settings they have active on the site (via a custom plugin). I have managed to successfully implement this most of the way (the cookie is included in many of the tagged events).

However, I have included the custom cookie in a Gravity Form that is being submitted on the website, and there are a number of instances of a form being submitted successfully, tagged with a cookie ID, but that cookie ID is not showing up in Google Analytics as an option to segment page views, for example. I have a record of the cookie being generated on my Apache server, but it has not made its way through to GA.

Is there a way to see all events with a specific attribute in GA? Or is this only possible with a custom report (which necessarily requires you to filter out events that don't have a specific metric).

(I'm primarily a back-end developer, and have limited experience with GA. Apologies if there is something very obvious that I have not done.)

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You would need to create a custom dimension in Google Analytics, retrieve the cookie value and pass it to the GA code (how exactly would depend on the version of the GA code that you use, as they have recently shifted from the analytics.js library to gtag.js).

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  • Thanks Eike. I had done this, and I am able to see the custom dimension in some the reports, but I'm not seeing all of the events, as my Gravity form submissions indicate (my guess is around 50%).
    – Richard Coates
    Commented Dec 14, 2017 at 16:24

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