Kochava

Here's the TL;DR on AdAttributionKit 🍎🐛 Our CTO, Ethan Lewis, explains how AdAttributionKit integrates various attribution frameworks on iOS, enhancing interoperability across platforms. This allows developers to leverage synergies between APIs like the Web Action Kit and AdAttributionKit. 💫 Our wishlist item? Cross-platform capability on Apple devices! #WWDC24 #attribution #privacy #digitalmarketing

We're excited to invite you to a must-attend webinar on August 15th hosted by Business of Apps! Join us alongside experts from Dataseat (Now part of Verve), Wavemaker, and Verve as we discuss the transition from SKAdNetwork to AdAttributionKit and what it means for the future of mobile attribution. Speakers Mark Menery, Grant Simmons, Zach Gryphon, and Alexandra Klimashevich will cover topics such as: 🔹 AdAttributionKit vs. SKAdNetwork must-knows 🔹 Using AdAttributionKit and overcoming crowd anonymity for more insights 🔹 The future of AdAttributionKit and what features to expect and not expect ⏰ August 15th at 11am PDT ➡ Register now: https://lnkd.in/gvus7eNg #digitalmarketing #apple #ios #attribution

Kochava's CEO Charles F Manning spoke to Ronan Shields and Seb Joseph at Digiday about the game changing news from Google this week. Click the link to learn more from Charles and other leading experts about what Google's evolving stance on privacy means 🔁 https://lnkd.in/giVPiJjY #adtech #digitaladvertising #digitalmarketing #google #apple

We're busting one media mix modeling myth at a time 👊💥 A few weeks ago, on a rooftop in London, we chatted with M&C Saatchi Performance's Chief Data & Analytics Officer, Dane Buchanan, and Managing Director EMEA, Lavinea Morris, about common myths of MMM. Dive into the full discussion and discover the truths behind the myths ✍️ ➡️ https://lnkd.in/grgJt3RY #mediamixmodeling #martech #marketingstrategy #marketingstrategies

#ChinaJoy is right around the corner. Are you attending? Swing by booth W4B810 and say hi to our team 👋👋 For dedicated time, click here to schedule a meeting ➡️ https://lnkd.in/gps9X4XT #digitalmarketing #marketingstrategy #networking

Endemic CTV ads are here to stay! 🚚📦 Which format fits your next campaign? 🖼️ Sponsored Tiles: Static ads seamlessly integrated into platform home screens, channel sliders, or menu elements 🔄 Feature Rotator: Dynamic ads rotating through prime spots for maximum visibility 🏠 Home Screen Takeover: An immersive, themed takeover of the CTV menu home screen Discover how to optimize your #CTV ad strategy with our new marketer’s guide: smart.link/kexwof39btnuo #digitaladvertising #ott #programmatic #marketingstrategy

Privacy policies are always changing (hello, iOS 14.5 and Google Sandbox! 📱🔒), so staying ahead is more important than ever. That's where marketing mix modeling (#MMM) comes in – it's your go-to tool that doesn’t depend on user-level data. Curious if MMM could be a game-changer for your #marketingstrategy? Discover more here: https://lnkd.in/gKYmEu2W #privacy #digitalmarketing

Every sofa is a potential storefront 🛋️ 🛍️ The TV is swiftly transforming America’s living room from a passive in-home entertainment environment into an interactive, shoppable TV experience. Let’s take a look at three watershed moments of this shift ➡️ smart.link/94erqn5x7e6ms #ctv #programmatic #digitalmarketing #digitaladvertising

Publishers and platforms: Unlock new revenue streams with outcomes measurement 📺💡💸 See how a smart TV OEM leverages outcomes measurement to empower performance marketing on CTV, helping advertisers connect the dots to lower-funnel business outcomes ➡️ smart.link/g9oe2n6zwij0c #ctv #programmatic #tv #digitaladvertising

We agree with our CRO Nicolas Beraudo! Interested in Media Mix Modeling (MMM)? Learn more about MMM and the benefits for advertisers from experts at our partner M&C Saatchi Performance and Gary Danks, GM of Always-On Incremental Measurement (AIM) by Kochava. ⬇