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How Spotify and TikTok Beat Their Copycats
Innovation & Entrepreneurship Digital ArticleIn the digital economy, innovators often lose out to more agile imitators. -
The Online Talent War
Hiring and recruitment Digital Article(I wrote this post with Diamond CTO Chris Curran) Are you taking no more than a squirt gun to the talent wars? Most people find jobs through social connections. In 1974, Harvard sociologist Mark Granovetter published his landmark study that showed four out of five people find jobs through personal connections. Yet, in our recent […] -
New Books from the Press in September (Let Us Know What You Think!)
Decision making and problem solving Digital ArticleAs a matter of policy, we don’t review our own books, but we hope you will. Keep an eye out for the following Press titles in September, and let us know what you think of them in the comments. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted […] -
The Emotional Combinations That Make Stories Go Viral
Sales & Marketing ResearchA study of 65,000 articles. -
You're Not Powerless in the Face of Online Harassment
Technology & Operations Digital ArticleEight steps to take. -
The Hidden Power of Mundane Ideas
Innovation Digital ArticlePicture this: a nutrition scientist does a study with one person, limiting him to a 1500 calorie diet and having him run for 15 minutes on a treadmill each day. The man loses three pounds in a month. Can we safely assume that this experiment, when repeated with others, will produce the exact same result? […] -
What Customers Want from the Collaborative Economy
Innovation Digital ArticleAnd why your company can’t ignore it. -
How to Thrive in Social Media's Gift Economy
Communication Digital ArticleSo you've got your brand on social media. You have a Facebook page and Twitter account. Maybe a Pinterest board. But now what? There has to be more to... -
How to Use Facebook to Drive Higher Sales
Communication Digital ArticleAs Facebook has grown to more than 600 million users, many companies have been struggling to figure out how to leverage it to help their businesses. Most... -
Five Ways Twitter Can Help You Conquer Distraction
Social media Digital ArticleIf you were going to design the perfect distraction, you’d probably make it irresistibly urgent, gossipy, and/or funny. You’d design it to be able to reach you any way possible, whether by e-mail, web site, or smart phone. You’d have it come from a trusted voice that you want to hear from, like a friend […] -
Identifying Unmet Needs in a Digital Age
Innovation Magazine ArticleA four-part framework for diversifying how and where you look -
Community Relations 2.0
Power and influence Magazine ArticleWith the rise of real-time social media, the rules about community outreach have changed. -
Marketing on "ROIDs" Part 5: the Digital Imperative
Sales & Marketing Digital ArticleMy seven-year-old son recently attended a science party at a friend's house where one of the experiments involved dropping Mentos into a two-liter bottle... -
Should We Fire Him for That Post? (Commentary for HBR Case Study)
Leadership & Managing People Magazine ArticleA star car salesman, Kenton has strong opinions about his employer's strategy. But when he lets them be known on Facebook, he may undermine the company--and... -
It’s Time for a “Slow Conversation” Movement
Business communication Digital ArticleThree resolutions that swim against the mass-connectivity tide. -
The Dirty Truth About Digital Fasts
Social media Digital ArticleLast year it was the staycation. This year it’s the digital fast. “How I unplugged” — from Twitter, from a Blackberry, from the Internet, or at the behest of the New York Times — is the new “what I did on my summer vacation.” As people trade stories about how they survived, or even thrived, […] -
The Data Economy Is a Barter Economy
Technology & Operations Digital ArticleThe internet runs on trading personal data for free services - and we can't figure out if it's a fair trade until we acknowledge that. -
It’s Time to Update Section 230
Government policy and regulation Digital ArticleThe internet has changed a lot since the Communications Decency Act was passed in 1996. -
How Sales Reps Can Succeed in the Social Era
Customer service Digital ArticleThe best stay attuned to their customers’ signals in the social graph. -
The Rebirth of Software as a Service
Technology and analytics Digital ArticleWhat sparked a SaaS crash in 2022 — and why its best days are still to come.
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Knowledge Sharing at REMA 1000 (B)
Organizational Development Case Study5.00View Details Supplement to Knowledge Sharing at REMA 1000 (A). Chief Human Resources Officer Tore Høylie was proud of REMA 1000 (REMA)'s strong employee engagement... -
Scripps Networks' Integration of Recipezaar
Strategy & Execution Case Study11.95View Details In July 2007, Scripps Networks acquired Recipezaar, a user-generated recipe and cooking Website with a captive community of 2.3 million visitors. By September,... -
DriveU: PLATFORM DESIGN
Management Case Study11.95View Details DriveU was a technology-enabled platform that provided verified drivers for a customer's personal vehicle. A smartphone application helped customers book... -
Google v. Oracle: Software Theft or Fair Use?
Technology & Operations Case Study11.95View Details This case explores a current but also enduring and widely relevant intersection of challenges facing managers who compete in rapidly evolving technology... -
Digital Internal Communications: How Organizations Can Stay Connected Within
Global Business Case Study8.95View Details External corporate communications and the rapidly changing ways in which companies engage with their customers received a lot of attention between 2010... -
Philips versus Matsushita: The Competitive Battle Continues
Global Business Case Study11.95View Details Describes the development of the global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades,... -
Netflix Moves into Ad-Supported Streaming: Cause for Concern or a Normal Transition?
Management Case Study11.95View Details As of 2023, Netflix is the largest streaming-video provider. However, it faces increased competition, as well as slower growth in subscriptions, which... -
RelishMIX:Building Social Media Management Tools for Hollywood
Sales & Marketing Case Study11.95View Details A serial entrepreneur in the entertainment space develops a data analytics system based on social media activity. The startup faces the challenges of... -
Canada's Largest Health Website Goes Social (B)
Sales & Marketing Case Study5.00View Details Supplement to case HEC169. This case deals with PasseportSante.net (PS), a health-related website and virtual community. PS offers expert content and... -
Facebook Fake News in the Post-Truth World
Strategy & Execution Case Study11.95View Details In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the... -
Kobe Influencer Marketing: Building Brand Awareness via Social Media
Sales & Marketing Case Study11.95View Details In July 2019, Evangeline Leong, co-founder and CEO of Kobe (a Singapore based start-up providing Influencer Marketing services) had a challenging task... -
Dietz and Watson: Making an 80-Year-Old Brand Young Again
Management Case Study11.95View Details Dietz and Watson (D&W), a family run business that had been operating in Philadelphia for over eighty years, was a key player in the deli meat product... -
The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales
Sales & Marketing Case Study11.95View Details The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated... -
Proday: Calling the Right Play
Management Case Study11.95View Details Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app - Proday, a home fitness... -
The Red Hen Controversy
Strategy & Execution Case Study11.95View Details On June 22, 2018, Stephanie Wilkinson, co-founder of the Red Hen, a small farm-to-table restaurant in rural Virginia, was caught off guard when a frantic... -
Bunny Butcher: PETA Protests Donna Karan New York
Strategy & Execution Case Study11.95View Details November 29, 2010 was "Cyber Monday," one of the busiest online shopping days of the year, with the potential to approach $1 billion in online sales in... -
Campus Sutra: The Making of an Indian Online Fashion Brand
Innovation & Entrepreneurship Case Study11.95View Details In 2016, just four years after launching their business, the four founders of Campus Sutra (a youth-oriented online fashion brand) had to decide whether... -
The Facebook IPO Litigation
Leadership & Managing People Case Study11.95View Details Despite its success in the social-networking space, Facebook Inc.'s May 2012 IPO was largely considered a failure. Facebook faced multiple lawsuits and... -
MentorMob and the Reinvention of Learning
Innovation & Entrepreneurship Case Study11.95View Details MentorMob had sprung from the passions-for web development and for online communities-of the company's co-founders, Kris Chinosorn (CEO) and Vince Leung... -
WestJet: A New Social Media Strategy
Sales & Marketing Case Study11.95View Details In October 2015, WestJet, Canada's second largest airline, needed to expand its social media presence. The vice-president of marketing and communications...
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How Spotify and TikTok Beat Their Copycats
Innovation & Entrepreneurship Digital ArticleIn the digital economy, innovators often lose out to more agile imitators. -
Knowledge Sharing at REMA 1000 (B)
Organizational Development Case Study5.00View Details Supplement to Knowledge Sharing at REMA 1000 (A). Chief Human Resources Officer Tore Høylie was proud of REMA 1000 (REMA)'s strong employee engagement... -
The Online Talent War
Hiring and recruitment Digital Article(I wrote this post with Diamond CTO Chris Curran) Are you taking no more than a squirt gun to the talent wars? Most people find jobs through social connections. In 1974, Harvard sociologist Mark Granovetter published his landmark study that showed four out of five people find jobs through personal connections. Yet, in our recent […] -
New Books from the Press in September (Let Us Know What You Think!)
Decision making and problem solving Digital ArticleAs a matter of policy, we don’t review our own books, but we hope you will. Keep an eye out for the following Press titles in September, and let us know what you think of them in the comments. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted […] -
Scripps Networks' Integration of Recipezaar
Strategy & Execution Case Study11.95View Details In July 2007, Scripps Networks acquired Recipezaar, a user-generated recipe and cooking Website with a captive community of 2.3 million visitors. By September,... -
The Emotional Combinations That Make Stories Go Viral
Sales & Marketing ResearchA study of 65,000 articles. -
You're Not Powerless in the Face of Online Harassment
Technology & Operations Digital ArticleEight steps to take. -
The Hidden Power of Mundane Ideas
Innovation Digital ArticlePicture this: a nutrition scientist does a study with one person, limiting him to a 1500 calorie diet and having him run for 15 minutes on a treadmill each day. The man loses three pounds in a month. Can we safely assume that this experiment, when repeated with others, will produce the exact same result? […] -
What Customers Want from the Collaborative Economy
Innovation Digital ArticleAnd why your company can’t ignore it. -
How to Thrive in Social Media's Gift Economy
Communication Digital ArticleSo you've got your brand on social media. You have a Facebook page and Twitter account. Maybe a Pinterest board. But now what? There has to be more to...