DAA Introduces Streamlined 2024 Process for Ad Industry to Adopt and Implement AdChoices' Next-Gen 'Cookies and Beyond' Tools
January 5, 2024
WASHINGTON, D.C. – August 2, 2023 – The Digital Advertising Alliance (DAA) today launched new beta functionality allowing individuals to opt out of interest-based advertising (IBA) via the submission of “hashed” -- or encrypted -- phone numbers.
The DAA’s community’s strength has come from its foresight and its proactive actions to codify and live by responsible industry practices.
New York, NY – May 3, 2022 – Today the Digital Advertising Alliance (DAA) announced the launch of its initial certification process for providers of Addressable Media Identifiers (AMIs).