Syndicating to Mastodon

I’ve been contemplating a checkbox. The label for this checkbox reads:

This is a bot account

Let me back up…

In what seems like decades ago, but was in fact just a few weeks, Elon Musk bought Twitter and began burning it to the ground. His admirers insist he’s playing some form of four-dimensional chess, but to the rest of us, his actions are indistinguishable from a spoilt rich kid not understanding what a social network is.

It wasn’t giving me much cause for anguish personally. For the past eight years, I’ve only used Twitter as a syndication endpoint for my own notes. But I understand that’s a very privileged position to be in. Most people on Twitter don’t have the same luxury of independence. It’s genuinely maddening and saddening to see their years of sharing destroyed by one cruel idiot.

Lots of people started moving to Mastodon. I figured I should do the same for my syndicated notes.

At first, I signed up for an account on mastodon.cloud. No particular reason. But that’s where I saw this very insightful post from Anil Dash:

When it came time to reckon with social media’s failings, nobody ran to the “web3” platforms. Nobody asked “can I get paid per message”? Nobody asked about the blockchain. The community of people who’ve been quietly doing this work for years (decades!) ended up being the ones who welcomed everyone over, as always.

I was getting my account all set up and beginning to follow some other folks, when I realised that I actually already had an exisiting account over on mastodon.social. Doh! Turns out that I signed up back in 2017 to kick the tyres, but never did much else because there weren’t many other people around back then. Oh, how times have changed!

Anyway, I thought I had really screwed up by having two accounts but this turned out to be an opportunity to experience some of the thoughtfulness in Mastodon’s design. The process of migrating from one Mastodon account to another—on a completely different instance—was very smooth! It was clear that this wasn’t an afterthought. This is an essential part of the fediverse and the design of the migration flow reflects that.

This gives me enormous peace of mind. If I ever want to switch to a different instance and still keep my network intact, I know it won’t be a problem. Mastodon is like the opposite of the roach-motel mentality that permeates most VC-backed so-called social networks.

As I played around some more—reading, following, exploring—my feelings of fondness only grew stronger. I like this place a lot!

I definitely wanted to syndicate my notes to Mastodon. At first, I implemented a straightforward RSS-to-Mastodon syndication using IFTTT (IF This, Then That), thanks to Matthias’s excellent tutorial.

But that didn’t feel quite right. When I syndicate to Twitter, I make a conscious choice each time. There’s a “Twitter” toggle that I can enable or disable in my posting interface. Mastodon deserved the same level of thoughtfulness.

So I switched off the IFTTT recipe and started exploring the Mastodon API. It’s going to sound like a humblebrag when I tell you that I got cross-posting working in almost no time at all, but that’s not a testament to my coding prowess (I’m really not very good), but rather a testament to the Mastodon API, which was a joy to work with.

1. On your Mastodon instance, go to /settings/applications.
2. Click on New Application.
3. Fill in the details about your website and select write:statuses (and probably write:media) from the Scopes list.
4. Copy Your access token to use in API calls.
5. Write some sloppy code (in my case, PHP that uses CURL).

I did hit a wall when it came to posting images. That took me a while to get working, and I couldn’t figure out why. Was it something at Mastodon’s end while it was struggling under the influx of new users? As it turns out, no. It was entirely down to me being an idiot. (You know that situation where you’re working on a problem for ages and you’ve become convinced it’s an extremely gnarly rocket-science problem, but then turns out to be something stupid like a typo? Yeah. That.)

Then there’s the whole question of how to receive replies, likes, and reboosts from Mastodon here on my own site. Luckily, that was super easy, thanks to Brid.gy. One click and I was done. I love Brid.gy!

Take this note, for example. There’s a version on Twitter and a version on Mastodon. The original version on my own site gets responses from both places.

If I’m replying to a response on Twitter, I do not syndicate that to Mastodon.

Likewise, if I’m replying to a response on Mastodon, I do not syndicate that to Twitter.

Oh, one thing worth mentioning: if you’re sending a reply to something on Mastodon using the API, there’s an in_reply_to_id field for you to provide. But you should also include the full @username@instance of the person you’re replying to at the beginning of the message to ensure that it’s displayed as a reply rather than showing up as a regular post. Note the difference between this note on my site and its syndicated version on Mastodon.

Anyway, now I’m posting to Mastodon, but I’m doing it through the the interface of my own website. Which brings me to that checkbox in Mastodon’s profile settings:

This is a bot account

The help text reads:

Signal to others that the account mainly performs automated actions and might not be monitored

If I were doing the automatic cross-posting from RSS, I’d definitely tick that box. But as I’m making a conscious decision whenever I syndicate to Mastodon, I think I’m going to leave that checkbox unticked.

My cross-posting is not automated and I’m very much monitoring my Mastodon account …because I’m enjoying my Mastodon experience more than I’ve enjoyed anything online for quite some time. Highly recommended!

POSSE: a better way to post on social networks - The Verge

A good overview of syndicating from your own website to social network silos:

The platform era is ending. Rather than build new Twitters and Facebooks, we can create a stuff-posting system that works better for everybody.

References and contributors include Cory Doctorow, Manton Reece, Matt Mullenweg and, of course, Tantek.

Network effect

Mastodon is not a platform. Mastodon is just a tiny part of a concept many have been dreaming about and working on for years. Social media started on the wrong foot. The idea for the read/write web has always been different. Our digital identities weren’t supposed to end up in something like Twitter or Facebook or Instagram.

Decentralisation, Federation, The Indie Web: There were many groups silently working on solving the broken architecture of our digital social networks and communication channels – long, long before the “web 3” dudes tried to reframe it as their genius new idea.

I’ve been a part of this for many years until I gave up hope. How would you compete against the VC money, the technical and economical benefits of centralised platforms? It was a fight between David and Gloiath. But now Mastodon could be the stone.

Mastodon is a gateway | Andy Bell

I’ve been very guilty of putting all my eggs in the Twitter basket over the last couple of years, especially, and all of that has been destroyed by one bellend billionaire. I’m determined not to make that mistake again and even more determined to make my little home on the internet—this website—as lovely and sustainable as I can make it.

Am I on the IndieWeb Yet? | Miriam Eric Suzanne

Miriam has a wishlist for scaling up the indie web approach:

What I would like to see is a tool that helps bring the entire system together in one place. Somewhere that non-technical people can:

• build their own site, with support for feeds/mentions
• see what feeds are available on other sites, and subscribe to them
• easily respond to other sites, and see the resulting threads

(Oh, and by linking to this post, this should show up as a bookmark—I’m also testing Miriam’s webmention setup.)

Increasing the surface area of blogging

RSS is kind of an invisible technology. People call RSS dead because you can’t see it. There’s no feed, no login, no analytics. RSS feels subsurface.

But I believe we’re living in a golden age of RSS. Blogging is booming. My feed reader has 280 feeds in it.