The Coca-Cola Company, which has partnered with the Olympics for nearly 100 years, explains how it's using the 2024 Paris Games to target Gen Z.
It's official — OpenAI is coming for Google's lunch. SearchGPT is the first step toward a search engine in ChatGPT.
The days of mega YouTube stars rising on the platform may be over. They're being replaced with countless niche creators with massive fandoms.
Group Black launched with big ambitions to send ad money to Black-owned media. Insiders question why much of the revenue didn't materialize.
Some in the ad industry wonder whether Google still intends to effectively deprecate cookies, this time under the veil of consumer choice.
Furthermore, 26% of social-media users surveyed already considered themselves influencers, the survey by IZEA found.
Posh, an events marketplace startup, secures Series A funding led by Goodwater Capital to expand its platform and combat loneliness.
Duolingo's owl mascot constantly rags on users. It's a risky marketing strategy, but Gen Z loves it.
Google Chrome won't phase out third-party cookies after all, as the company plans opt-out option for users.
Users have voiced complaints about the quality, amount, and the repetitiveness of ads they're now being shown on BeReal.
While TikTok is still the top dog when it comes to music discovery, YouTube shorts is beginning to catch up.
Talent agents at the 2024 Olympics are signing breakout athletes and negotiating long-term brand deals ahead of LA2028, which could bring more demand.
Fashion influencer Sydney Nicole Gifford is suing creator Alyssa Sheil for copyright infringement in a lawsuit that could spark similar cases.
Ads is the second area under Netflix co-CEO Greg Peters, along with games, to have a recent leadership shake-up.
European telecoms giant Altice has been looking to divest Teads to help pare down its substantial debt load.
The 2024 Olympics in Paris could be bigger than ever for young and breakout athletes to get brand deals, talent agents say.
An influencer and former marketer explains why creators with 100,000 to 1 million followers are in high demand from brands and how they make money.
Brands are increasingly sponsoring the boom of running clubs to distribute products and connect with people at IRL events.
After years of competing to win in short-form video, TV, kids content, and more, YouTube is leading its opponents.
Streamers' battle for TV ads is ushering in a new push for brand partnerships. But some brands see their pitches as a money grab for ad dollars.
The Brandtech Group is launching a residency program to help creators make ads using generative AI tools like Midjourney and ChatGPT.
CMO Insider presents profiles, case studies, and personal perspectives to inspire and inform marketing leaders as they build and grow their brands.
Influencer marketing is off to a strong start in 2024, even as other parts of the creator economy struggle.
Here's how TikTok is changing and transforming the music industry. We've been tracking TikTok's ascent from social-media newcomer to music power player platform.
An LTK SVP said the creator-commerce platform wants to be seen as a "destination" as affiliate marketing competition heats up.
New social-media platforms risk becoming fads as buzz pushes them to the top. But founders are trying to build products that last.
Paramount Global finally reached a deal with Skydance, putting Paramount+'s future into question. Here's why New Paramount should give it a good look.
DTC brands face rising costs and complex metrics on Meta, leading to increased use of platforms like TikTok for customer acquisition.
ArtBotAI uses Omnicom's large language models, created through partnerships with the likes of Microsoft, OpenAI, Google, Getty, Adobe, and Amazon.
An uptick in disciplinary actions at Emma Tucker's Journal has unnerved the newsroom. A former Journal reporter is challenging them in court.
Amazon is leading Netflix in the TV advertising haggle with a bigger ad-supported audience and lower prices.
Cofounder and CEO Travis Montaque went on leave while several C-suite executives have exited in recent months.
During VidCon, lifestyle influencers were asked which platforms they'd pick if they had to start over as creators. TikTok wasn't on their list.
Jessica Bravura, known online as Aphmau, has 21 million subscribers on YouTube, where she role-plays characters in Minecraft.
Instagram directed a lot of traffic to Threads when the text-based app launched last July. Today, it has more than 175 million monthly active users.
Business Insider is compiling its fifth annual list of the most influential talent managers and agents that help TikTok creators jump-start their careers.
Noplace is the top app on the Apple App Store this week. We spoke to the founder behind the viral hit.
Night has parted ways with Alex Piper, who served as the head of Night Studios, and Jared Jacobs, who was the vice president of development.
At this year's VidCon, fans of streamer Aphmau lined up, YouTube created a 'Minecraft' world, and TikTok had an airport-themed installation.
YouTube isn't just kids' first stop for entertainment but is also a top influence on their purchasing behavior.
There's a growing consensus within the advertising industry that Google's Privacy Sandbox technologies could break digital advertising.
To compete with Amazon, retailers are partnering with Meta and Google to enhance ad targeting and measurement.
Business Insider is highlighting 11 VC firms that are betting on the creator economy as it enters its next stage.
Sports-media brand Overtime generated eight figures from merch sales in 2023. It partners with brands like Paramount and Snap to grow in e-commerce.
Stop spending money on business cards that will ultimately be forgotten and thrown away. Try a QR code that directs to your social accounts.
From Minecraft YouTubers to platforms pushing AI, here are the top takeaways from VidCon this year.
Startup Gigi aims to capitalize on Amazon's streaming TV growth with tools for targeting and measuring ads.