Search Marketing Knowledge Center

AI Is Great, But What Does It Mean I Have to Actually Do as a CMO?

Industry Insights July 10, 2024

You would need to have been on Mars to avoid the onslaught of news stories and startup launches in the AI space, but there remains a paucity of good perspective on the implications for marketing. Technology has become an extension of humans for many years starting with the personal computer evolving to the www and then the smartphone. AI is no different but arguably represents a more fundamental and tectonic shift as it is not purely behavioral, it is a new form of intelligence, meaning limitless applications.

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Progressing Inclusivity Within Marketing

Beyond Profit Podcast July 9, 2024

In this episode of Beyond Profit, host Ken Beaulieu talks with Dr. Anastasia Kārkliņa Gabriel whose new book draws on case studies from purpose-driven brands and her own expertise as a cultural theorist and brand strategist to help organizations drive the cultural conversation and transform society.

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Loyalty Marketing: How Much Fraud Is There?

Industry Insights July 8, 2024

Loyalty marketing is a big business and growing. But that growth also puts marketers at increased risk for fraud. Fraud from consumers, professional hackers, and even employees. ANA has begun work with Human to better understand the extent of that fraud as well as remedies to minimize it.

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Why Do Brands Still Not Back Up Diversity Goals with Meaningful Investments?

Podcast Clips July 8, 2024

Connatix’s Jenn Chen and Black Enterprise’s Justin Barton share the reason they believe advertising spend with diverse outlets and properties continues to lag behind the diversity goals that brands have set for themselves.

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How Embraer: Enhanced Its Sustainability Messaging

B2 Awards July 5, 2024

The E2 Tech Eagle campaign underlined Embraer’s commitment to furthering sustainability in flight through innovation.

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How This Golf Tournament Became an Engine for Progress in Gender Equality

B2 Awards July 5, 2024

To showcase its commitment to gender equality and closing the pay gap, Grant Thornton (GT) created The Grant Thornton Invitational — the first mixed competition golf tournament in more than 20 years.

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Can Your Job Survive an Ad Tax?

B2C July 3, 2024

With many tax reforms set to expire after 2025, policymakers will feel the pressure to keep individual tax rates down while finding new sources of government revenue, but taxes on advertising could have a devastating impact for marketers.

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Stein IAS Champions the B2B Decade

B2 Awards July 3, 2024

Stein IAS led the charge in promoting the value of B2B marketing through a comprehensive strategy, positioning itself as a key thought leader while driving significant business growth.

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Esquire Bank: Champions of Social Justice

B2 Awards July 3, 2024

Esquire Bank’s hyper-personalized and highly personal B2B marketing approach has become a top case study for leveraging Salesforce Marketing Cloud to execute omni-channel, account-based marketing campaigns – putting the brand on the mainstage at the prestigious Dreamforce Conference twice, as well as numerous Salesforce World Tour and webinar events.

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What Do Retailers Need to Do to Make the Most of First-Party Data?

Knowledge Partners July 3, 2024

This report from Intent HQ leverages insights from some of the industry’s top experts on how to build a clear roadmap for first-party data success.

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Leveraging Data to Identify and Connect with Potential Donors

Industry Insights July 2, 2024

Data has incredible potential for identifying and connecting with potential donors. When used effectively, data can help nonprofits level up their fundraising campaigns, build meaningful relationships, and drive long-term support. It’s a win-win-win.

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Little Guys Making a Big Impact

Social Impact July 1, 2024

Through sustainable business practices, nonprofit partnerships, and community involvement, three small, determined outdoor apparel companies in New Hampshire — Minus33, Burgeon Outdoor, and Terracea — are staking their claim in a robust and competitive market.

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New Benchmark Shows We're Making Progress with Programmatic

Industry Insights July 1, 2024

ANA, in partnership with TAG TrustNet, has released early findings from our first quarterly Programmatic Transparency Benchmark Study. And real progress has been made!

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Ecologi Measures Commuter Emissions to Drive Adoption of its Carbon Removal

B2 Awards July 1, 2024

Ecologi's “Covent Carbon Capture” campaign turned London’s Bow Street into a gamified carbon emissions “leaderboard” by measuring each cars’ carbon emissions in order to drive awareness of its carbon removal technology.

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How PwC Bridged the Trust Gap in Business Leadership

B2 Awards June 30, 2024

PwC's Trust Leadership Institute engages business executives to bridge the trust gap and enhance their leadership skills through immersive programs, fostering relationships and commitment to long-term success.

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Dairy Farmers of Wisconsin Creates Cheese State University to Commune and Educate the Cheese Industry

B2 Awards June 30, 2024

Dairy Farmers of Wisconsin created Cheese State University — an advanced education program forging a community of highly motivated cheese professionals — to create mastery and connect with peers.

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Ecolab Launched a B2B Campaign to Fight Climate Change

B2 Awards June 29, 2024

By fostering one-on-one connections with CEOs, Ecolab emerged as a trusted advisor with credibility and expertise on a complex topic. Custom content was amplified through a variety of publications, which also helped these businesses understand the benefits and opportunities of better water management.

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2024 ANA Business Marketing Practice — Marketing Impact Measurement Study

Research Reports June 29, 2024

This study and “first-look” discussion guide report explores how to address the “snowflake” problem — that every senior marketing role appears to be uniquely defined. Aspects of the study included C-suite interviews, extensive marketing literature, and contextual industry analysis.

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How Ancestry Broke Down Barriers and United Long-Lost Relatives

Behind the Campaign June 28, 2024

Find out how genealogy service ancestry used its resources to assist African Americans in breaking down record-keeping barriers to discover more about where they came from.

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