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Doris Huang of Admerasia on Transparency
Industry Insights July 9, 2024ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and Admerasia’s managing partner, Doris Huang.
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How This Golf Tournament Became an Engine for Progress in Gender Equality
B2 Awards July 5, 2024To showcase its commitment to gender equality and closing the pay gap, Grant Thornton (GT) created The Grant Thornton Invitational — the first mixed competition golf tournament in more than 20 years.
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Louis Maldonado of d expósito & Partners on Data-Driven Decisions
Industry Insights July 3, 2024ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and Carmichael Lynch’s senior partner, head of multicultural strategy and inclusion and global chair, IPG Women’s Leadership Network, Carol Frazer Haynesworth.
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Esquire Bank: Champions of Social Justice
B2 Awards July 3, 2024Esquire Bank’s hyper-personalized and highly personal B2B marketing approach has become a top case study for leveraging Salesforce Marketing Cloud to execute omni-channel, account-based marketing campaigns – putting the brand on the mainstage at the prestigious Dreamforce Conference twice, as well as numerous Salesforce World Tour and webinar events.
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Carol Frazer Haynesworth of Carmichael Lynch on Audience-First Campaigns
Industry Insights July 2, 2024ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and Carmichael Lynch’s senior partner, head of multicultural strategy and inclusion and global chair, IPG Women’s Leadership Network, Carol Frazer Haynesworth.
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These Campaigns Will Make You Want Chocolate
Industry Insights July 1, 2024In honor of the World Chocolate Day, consider a few of the campaigns used to promote this delectable treat.
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From Awareness to Action: Disability Representation in Advertising
Knowledge Partners July 1, 2024Despite the significant presence of individuals with disabilities in the U.S., their media representation remains limited. System1’s report, Feeling Seen USA, found that 31 percent of analyzed ads included people with disabilities, showing some progress in embracing diversity, equity, and inclusion.
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Marketing Quiz, Pride Month Edition
Marketing News Quiz June 29, 2024Test your knowledge of some ads that celebrate Pride Month and the LGBTQ+ community in this week's quiz.
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How Ancestry Broke Down Barriers and United Long-Lost Relatives
Behind the Campaign June 28, 2024Find out how genealogy service ancestry used its resources to assist African Americans in breaking down record-keeping barriers to discover more about where they came from.
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A Blueprint for Next-Level Partnership Marketing in Global Travel
Industry Insights June 27, 2024The global travel industry steadily navigates impact, recovery, and growth cycles. So, the need for brands to distinguish themselves sustainably runs deeper than a marketing strategy. That focus on differentiation must be core to the travel brand’s business and all its dealings. The strategic utility of B2B partnerships plays right into this mission.
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Gustavo Cecilio of PepsiCo on Multicultural Marketing
Industry Insights June 27, 2024ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and PepsiCo Foods’ head of multicultural marketing, North America, Gustavo Cecilio.
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Top Five Gender Equality Media Planning Principles to Maximize Advertising Impact
Webinar Rewinds June 27, 2024Are you ready to revolutionize your advertising strategies and tap into the immense potential of gender equitable content? In this webinar hosted by SeeHer and LG Ads, delve into the transformative power of gender equality in media placements.
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Inclusive Innovation: Leveraging Diversity and Accessibility to Minimize Bias
Event Recaps June 27, 2024Ada Lopez of Lenovo’s Product Diversity Office described her team’s role in ensuring the inclusivity of technological design.
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Best Practices for Portraying People with Disabilities in Advertising
ASK Answers June 26, 2024How are brands depicting and including individuals with disabilities in their communications?
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Lessons for Marketers Inspired by Fatherhood
Industry Insights June 26, 2024Open Influence COO and Co-Founder Joey Chowaiki shares the marketing lessons he learned by becoming a father, including understanding what engages young minds, and the importance of authentic connections.
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How This Trucking Company Drove Personalization
B2 Awards June 22, 2024PACCAR is an established leader in the trucking industry, controlling 17 percent of the industry’s market share; however, as the company has seen the demographics of trucking start to change, the brand understood that it needed to reflect that change.
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The Genius of OREO: Inclusively Everywhere
Industry Insights June 21, 2024Experiences bond people together and create positive sentiment. One of the most important ways a brand can successfully connect with people is through crafting memorable, inspiring, and engaging experiences, whether through a brand activation in real time, a limited-edition product, or special swag. OREO is a brand that accomplishes each of these objectives in a way that fosters fun, excitement, and inclusivity.
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Digital Accessibility
ASK Answers June 18, 2024How can brands make their websites and digital content more accessible?
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Marketing to People with Disabilities: Case Studies and Campaigns
Industry Insights June 14, 2024Marketing to people with disabilities starts with creating content and campaigns that resonate with them using real-life stories and situations. Below are case studies and campaigns that are inclusive to people with disabilities.
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Unlocking B2B Growth: The U.S. Latino Market Opportunity
Conference Highlights June 14, 2024For Owens Corning, using an authentic voice in its B2B marketing has ben instrumental in connecting with Latino contractors.
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