TrustRadius

Webinars are boring. 𝐻𝑜𝑡 𝑡𝑎𝑘𝑒𝑠 𝑎𝑟𝑒 𝑛𝑜𝑡. 😈 Who better to deep-dive 🏊♂️ into our 𝟐𝟎𝟐𝟒 𝐁𝟐𝐁 𝐁𝐮𝐲𝐢𝐧𝐠 𝐃𝐢𝐬𝐜𝐨𝐧𝐧𝐞𝐜𝐭 data than the #B2B thought leaders featured in it? Their expertise will provide 𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐰𝐚𝐲𝐬 𝐟𝐨𝐫 #𝐆𝐓𝐌 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐚𝐧𝐝 𝐭𝐞𝐚𝐦𝐬 𝐭𝐨 𝐚𝐝𝐚𝐩𝐭 to evolving buying behaviors and win. Join us for any of our upcoming #LinkedIn live sessions, linked in the comments below! #MarketingHotTake #HotTakes #B2BBuying #DisconnectReport

Do you know the top 3️⃣ three factors that make buyers more likely to purchase your product? What about how the 📈 growing influence of millennials and Gen Z are affecting the B2B buying process? These are just a couple topics our SVP of Marketing and Community, Allyson Havener, and Women in B2B Marketing podcast host, Jane Serra, dig into in this episode. 👏 There is so much more they unpack about the buying journey and building up a GTM strategies to match. You'll want to listen in 👉: https://bit.ly/4biKxCF #WomenInB2B #B2B

What are the categories for 🏆 Pavilion's GTM Awards and where can you ✍️ nominate yourself, a peer, company, or team? 🤩 Find out in THIS snippet! We're looking to 🎊 celebrate GTM executives who are doing big things! And, no, nominees do not have to be a Pavilion member. ▶️ Go to the awards page to learn more: https://bit.ly/4eDYxtI #GTM #GTMAwards

👀 Check out this Trusted Insight from Trinity Nguyen, VP of Marketing at UserGems 💎 . With buyer behavior indicating a preference toward consolidating tech stacks, vendors must be mindful of striking a balance between short-term vs. long-term growth because buyers are: ➡️ Feeling risk aversion to trying new products, or ➡️ Wanting the confidence of choosing a proven brand Discover more buyer behavior trends and how to 🔀 adjust in our 2024 B2B Buying Disconnect report: https://bit.ly/3RRL9bM #YearOfTheBrandCrisis #TechStack #BuyerBehavior #BuyingJourney #B2B

🫣 Tired of learning the hard way what works and what doesn’t in B2B marketing? 🥳 Now’s your chance to leverage the hot takes and tips in this month’s Trust Trends so you can stop guessing. The July newsletter opens with a relevant and thought-provoking intro from our Sr. Integrated Marketing Manager, Kristi Gamboni, where she explores whether B2B marketing is 💀 dead or not. Then, learn how to bring marketing back to life (or give it a refresh) after reading and watching the brand-building strategies and stories inside, like: 🔥 How TIS saw 30 new leads in 60 days 🎥 2024 B2B Buying Disconnect deep-dives in our Hot Take Summer Series 🏆 Award season is here for brands and individuals—learn how to get recognized #TrustTrends #JulyNewsletter

🤔 What can creating trust in your brand do for you? Listen to what Kathleen Booth, SVP of Marketing & Growth at Pavilion, says ⤵️ about how Carabiner Group grew brand trust without a giant budget, and ended up generating around 28% of their pipeline from one channel (Pavilion). 🤯 Discover more stories and strategies for GTM in our 📽️ on-demand replay of: The Year of the Brand Crisis & How GTM Leaders can Adapt: https://bit.ly/3zyK5mR #YearOfTheBrandCrisi #BrandAwareness #BrandTrust #GTM #GTMStrategies

📣 This is the week! We're going live this Thursday, July 11, to explore proactive buyer engagement strategies with Darren Fanton ✦ and 👩🏻🏫 Krysten Conner—two incredible marketing and sales experts. 🎉 Save your seat for this Hot Take Summer Series session. ⤵

👋 Do you know why B2B tech buyers don't choose your product? 🫣 Is it because of their budget? The timing? Or did they choose a competitive product instead? Those ⬆️ are the top three reasons vendors *think* deals are lost. The top choice could be close to the truth since 66% of buyers (58% of enterprise) said their number one reason for choosing a product was because it met their needs for the best 💲 price. However, next in line for reasons buyers (39%, 51% enterprise) chose a product is because it was the safest, most trusted option. 😐 That means having brand awareness and trust is crucial in the buying decision. 💯 🔍 Find out more game-changing insights in our 2024 B2B Buying Disconnect report: https://bit.ly/3RRL9bM #YearOfTheBrandCrisis #BrandAwareness #BrandTrust

Here's a big 🥳 #ShoutOutSunday to Delinea! Delinea is a leading provider of Privileged Access Management (PAM) solutions like 🔏 Secret Server, which allow users to customize, scale, and secure their organization with ease. (And they have an 🤩 8.9 out of 10 trScore!) 👉 See what users are saying: https://bit.ly/3XTH1fi #CustomerVoice #PrivilegedAccessManagement #PAM

#ShoutOutSunday to Autodesk! 🤩 Autodesk has a wide variety of CAD, modeling, and so many more solutions, including Navisworks, a 3D modeling software that this user says makes complex assemblies easy to review. 👏 🎉 Check out why users give Autodesk and Navisworks such rave reviews: https://bit.ly/4cv3q6P #CustomerVoice #3DModeling #CAD #ComputerAidedDesign