Kristi Gamboni

Virginia Beach, Virginia, United States Contact Info
1K followers 500+ connections

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About

As a Sr. Integrated Marketing Manager at TrustRadius, I lead and execute strategic…

Articles by Kristi

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Activity

Experience & Education

  • TrustRadius

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Licenses & Certifications

Publications

  • 2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It

    TrustRadius

    TrustRadius is the most trusted buyer intelligence platform. Each year, we survey our network of B2B buyers on buying preferences. Since technologies and buyer's needs are always evolving, vendors have a hard time keeping up, hence the name "the B2B Buying Disconnect." This eighth annual research report includes findings from our 2023 survey data as well as actionable tips for vendors on how to adapt to shifting buying trends to better reach their in-market buyers.

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Courses

  • 5 Steps to Effective Persuasive Business Communication

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  • Google Analytics Certification

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  • Hootsuite University Certification

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  • Learn How to Write Effective Persuasion

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  • Photoshop CC

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Projects

  • Alt Daily Article - Tutorial

    Wrote an article for Alt Daily that outlined how to sew your own beach bag! It was a sewing for beginners tutorial and I had a lot of fun doing it!

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  • ADS Capabilities Brief

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    After thorough research and analysis of our customer target base, how they prefer to be communicated with, and in what medium, I set out to develop a comprehensive brochure that explained our business model. I utilized feedback from focus groups, interviews, and competitor research to determine the types of topics our customer would find appealing over traditional sales lingo. I determined a research-driven content “magazine” would have longer shelf life on the desks of our key decision makers,…

    After thorough research and analysis of our customer target base, how they prefer to be communicated with, and in what medium, I set out to develop a comprehensive brochure that explained our business model. I utilized feedback from focus groups, interviews, and competitor research to determine the types of topics our customer would find appealing over traditional sales lingo. I determined a research-driven content “magazine” would have longer shelf life on the desks of our key decision makers, and would solve the real-world issues and questions they found appealing. I spend 12 months developing, outsourcing, editing and proofing content that could be split into seven market segments: C4ISR, Expeditionary, Medical, MRO, OCIE, SMS, and W&O.

    See project

Organizations

  • Hampton Roads American Marketing Association

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    - Present

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