UserGems 💎

NEW: Superhuman for Sales 💸 Sales reps spend more time in email than any other tool. But email itself was never designed for sales. Sellers need to constantly switch from email into their CRM and sales engagement platform. Account executives need to repeatedly paste screenshots of emails into Slack or Teams. Sales managers need to regularly coach reps on how to email better. This leads to wasted time, inefficient collaboration, longer deal cycles, and — most importantly — lost deals. More than 70% of reps expect to miss quota! That’s why we built Superhuman for Sales, the first email experience designed specifically for sales! 🤝 Collaborate right from your inbox. Share a live view of any conversation, comment directly on emails, and work with your CRM without leaving Superhuman. 🧠 Close more deals with AI and insights. Make every email pitch perfect, reach out when you’re top of mind, and always send at just the right time. 💎 Executive every deal flawlessly. Share availability right from your inbox, follow up on time every time, and automatically write entire emails. With Superhuman for Sales, reps can work more deals and win them faster! To learn more, see how UserGems 💎 shortened deal cycles by 25% (link in comments). If you’re ready, head to your Superhuman desktop settings and enable Superhuman for Sales. You can then hit Cmd+K or Ctrl+K → Add to Team to grow your Superhuman team. Sell faster, sell better, sell together 💌

It's official! We're beyond thrilled and honored to have Kacie Jenkins on our CAB! 💎 At every interaction, our team has been consistently impressed by her. Kacie is a visionary marketing leader, leveraging technology & AI to scale the business efficiently while maintaining a thoughtful & personalized human touch throughout the customer journey. 🧡 We cannot wait to accelerate the development of our signal platform with her help. ICYMI -- Check out her LinkedIn post yesterday (Congratulations Sendoso team! 🥂 )

Sure, your team loves you, but do they love you enough to get a tattoo of your logo? Yup, one of our team members has a UG tattoo 💎

Why we kissed "Kiss Your Pipeline Anxiety Goodbye" goodbye 👋 UserGems 💎 has expanded our positioning and product offering to become a signal platform which meant it was a good time to revisit our website. 🤔 Context & challenge: UserGems has been known for our "Past Champions" signal (aka "Champion Tracking"). It's a brand & product differentiator that we want to maintain and continue to grow. So we needed to figure out how to expand our positioning in a way that: (a) makes sense (b) is still differentiated (c) is not so "diluted" that buyers don't know what we do anymore 🎯 What we wanted to convey: - We now offer a library of buying signals & ability to stack them (Signals) - but you need automation to get your team to action & turn them into $ (Workflows) - With all this data, your team needs assistance to synthesize and craft compelling messages (aka AI…but in a non-eye-rolling way.) After a lot of drafting Google Slides, we used Wynter to get feedback from our market. 💡 A couple of learnings: ☝ Most of Director/Head of Sales & Marketing understood our messaging & use cases and found they resonate. C-level reactions were split: All CROs understood the multiple signals & the pain point of reps not actioning them vs. some CMOs thought of signals only as "intent data" and didn't find the actioning part relevant. Learnings: - Buying signals are very new, even in the SaaS world. - CMOs are responsible for a broad spectrum of marketing and are somewhat removed from the tactical challenges within pipeline generation programs. While CROs (as former reps) are still familiar with sales reps' workflows and activities. How we adapted: - Included examples of signals in our graphics and text - Categorized signals into Company vs People signals - Used "always-on programs" phrasing as it resonates with both sales & marketers - Used more visuals to bring the "buying signal" & "workflows" concepts to life ✌ We loved our "Kiss your pipeline anxiety goodbye" tagline because it was unexpected in B2B and helped us cut through the noise the last couple of years. While it still evoked emotions (love or hate) in this round, we think it distracted buyers from the concept of "buying signals". Learnings: Since the concept of "buying signals" is new, we opted to prioritize clarity over being pithy, i.e. "I need to understand what you do & why I should care at a glance." How we adapted: - Changed the main header to: "Buying signals that actually convert" - Simplified subheader to elaborate: "Boost pipeline by capturing buying signals and automating the next steps with AI assistance" I admit that it's a bit vanilla, but it's clear and conveys (subtle) differentiations, i.e. we guarantee these signals convert. We also updated & created new Product pages (Product Overview, Signals, Workflows, AI) based on the questions people raised in these surveys, but I'm at the character limit for this post. 😆 Let me know what you think! #marketing

"Every month, this was our most valuable channel." 💁♀️ Loving these customer quotes Laudable captured for us. We honestly couldn't have said it any better ourselves.

We're gonna keep saying it: Signals 👏 without 👏 action 👏 are 👏 just 👏 noise 👏 Lots of revenue teams get the concept of signal-based GTM, but they don't know where to start. Workflow Builder helps you run signal-based plays at scale so you can turn every signal into revenue. Select a buyer signal from the Signal Library and easily create workflows from pre-built playbooks or create your own custom playbook. This makes actioning signals entirely self-serve so even users with minimal tech savviness can build workflows. See how to get started: https://lnkd.in/e2zndaDJ

📣 Roll call! 📣 Who's tuning in to 🎙️ Building Brand Champions with us today at 12 pm ET? Join us to discover how UserEvidence's Evan Huck and UserGems 💎 Trinity Nguyen, two industry experts, are building up their brand and advocates. 👏 In this 😎 Hot Take Summer Series session, we're covering: 🔆 An overview of the 2024 B2B Buying Disconnect Report: The Year of the Brand Crisis 🔆 The role of ROI data in building buyer confidence 🔆 The importance of prior experience with a product 🔆 Recruiting and keeping brand champions Join us: https://lnkd.in/gUmwdfrq

We get it. We'd rather be on vacation, too. But come on, people.

What are your customers saying about you? 👀 Featuring Justine from UserGems 💎! These are all real customer quotes - found by connecting Laudable to your call recordings. Want a sneak peak of what 𝙔𝙊𝙐𝙍 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧𝙨 are secretly saying? 👀 𝗹𝗮𝘂𝗱𝗮𝗯𝗹𝗲 . 𝗰𝗼𝗺 👀

You know when you read something and you're like, "Yup, AI wrote that." That's not what this is. GemAI uses the specific signals you're getting from prospects to craft personalized messages with that human touch. Here's how it's different than most generative AI: 💎 Captures your ICP and persona based on your sales data 💎 Prioritizes the best companies and buyers so you're messaging the people most likely to buy 💎 Suggests relevant messaging by combining signals and context You could go with GenericAI. Or you could try GemAI instead.