Optimizely Web Experimentation Review
June 22, 2024
Optimizely Web Experimentation Review
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Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely Web Experimentation
We use the Optimizely Web Experimentation software to facilitate our A/B testing on the front end of our website. This allows us to freely be creative with different front end user designs, and use data to back up any results to consistently improve the user experience across our website.
Pros
- It offers the ability to work with many metrics, enabling us to receive the data and knowledge we really want from each individual test
- It allows seeing full versions of each test before releasing, making it easy to review
- It is a straightforward and easy to use, with a very logic, step by step process
Cons
- The UI part of the software can sometimes load slowly
- Although the step by step is logical, it can be long winded and take a while to set-up each individual experiment
- Would benefit from the addition of dashboards for easier viewable data
- It has improved ROI through better CVR
- We have been able to improve engagement by providing more of what our customers want - with data to support it
It certainly helps to see everything is one place, it allows the context to remain consistent and easy to see all the results without having to chop and change within a variety of platforms.
Do you think Optimizely Web Experimentation delivers good value for the price?
Yes
Are you happy with Optimizely Web Experimentation's feature set?
Yes
Did Optimizely Web Experimentation live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Optimizely Web Experimentation go as expected?
Yes
Would you buy Optimizely Web Experimentation again?
Yes
Comments
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