Optimizely Web Experimentation Review
June 22, 2024

Optimizely Web Experimentation Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We use the Optimizely Web Experimentation software to facilitate our A/B testing on the front end of our website. This allows us to freely be creative with different front end user designs, and use data to back up any results to consistently improve the user experience across our website.

Pros

  • It offers the ability to work with many metrics, enabling us to receive the data and knowledge we really want from each individual test
  • It allows seeing full versions of each test before releasing, making it easy to review
  • It is a straightforward and easy to use, with a very logic, step by step process

Cons

  • The UI part of the software can sometimes load slowly
  • Although the step by step is logical, it can be long winded and take a while to set-up each individual experiment
  • Would benefit from the addition of dashboards for easier viewable data
  • It has improved ROI through better CVR
  • We have been able to improve engagement by providing more of what our customers want - with data to support it
For what we have needed and used it for, its been useful at the scale we need. I believe it would be fairly easy to scale this within an organisation, but I couldn't speak for performance on a larger scale.
It certainly helps to see everything is one place, it allows the context to remain consistent and easy to see all the results without having to chop and change within a variety of platforms.

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

Its useful in allowing us to test front end changes, on both smaller and larger scales without the need for full developer resource. It means that we can test changes that we want to make prior to adding them into a dev queue which can be time consuming and we can be confident in the data that backs up the changes that do make it into the dev queue, therefore improving the UX.

Optimizely Web Experimentation Feature Ratings

7.4
a/b experiment testing
7
Split URL testing
7
Multivariate testing
9
Multi-page/funnel testing
7
Cross-browser testing
8
Mobile app testing
8
Test significance
7
Visual / WYSIWYG editor
7
Advanced code editor
Not Rated
Preview mode
8
Test duration calculator
6
Experiment scheduler
7
Experiment workflow and approval
7
Dynamic experiment activation
Not Rated
Client-side tests
8
Server-side tests
Not Rated
Mutually exclusive tests
Not Rated
7.5
Standard visitor segmentation
8
Behavioral visitor segmentation
8
Traffic allocation control
7
Website personalization
7
7.3
Form fill analysis
Not Rated
Goal tracking
8
Test reporting
7
Results segmentation
7
CSV export
Not Rated
Platform Integration Features ()
Not Rated

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