Opportunities to fine tune the product
October 16, 2023
Opportunities to fine tune the product
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely Web Experimentation
We use the platform to run A/B tests across 4 lines of business. We use Rapid Experimentation to build tests.
Pros
- Tells us when we hit stat sig
- Builds experiments
- Communication
Cons
- Bounce Rate is calculated in a way that's problematic. It should be based on clicks and not if a user hits a second page in a session, but clients don't have the script on all pages in some cases, so this data is wrong and my team learned the hard way after reporting misinformation to management.
- Program Management - Comment field - The field we type in should be extendable. I have to type out messages in word and copy it in because I can't see enough of what I've written.
- Program Management - Comment field - Would love the comment box to save copy if users flip to the attachments or another section. It erases what's been started and you have to start over. Another reason for typing it all out in word and pasting it in.
- In my opinion, the data export is not super helpful; have to manually organize it in excel and clean a lot out.
- In my opinion, it's not a true wysiwg. Requires too much code, so we have to reply on Rapid Ex. Calling it a Visual Editor is a stretch.
- Increased revenue
- Proving value
Web Experimentation with Rapid Ex team and Professional Services for strategy.
Helps our teams "buy in" on experimentation.
Mitigates risk
Proves our hypothesis
Increases revenue
Proves our hypothesis
Increases revenue
Comments
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