Sprinklr MarketingFormerly Sprinklr Modern Marketing & Advertising
Overview
What is Sprinklr Marketing?
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on…
Great tool but it takes a lot of time and resources to get onboarded
More social, less distance
Sprinklr - An Effective Social Solution
Excellent Social Media Tool, HIGHLY recommend!
Sprinklr: the tool your large organization needs
Brandwatch = LEGO Duplo, Socialbakers = LEGO Classic, Sprinklr = LEGO Technic!
Very robust and customizable tool that is a little time intensive
Good potential but need to re-market and fix issues - Listen to your customers
Not for marketers who are pressed for time
Powerful Platform for all Social Initiatives
Sprinklr in the World, Different Languages.
Sprinklr Marketing for a local user, in a global organization.
Within Shell …
Sprinklr Marketing
Sprinklr Advertising has a Good User Interface
Sprinklr Review
Popular Features
- Content performance analytics (7)9.696%
- Closed-loop tracking and reporting (6)8.585%
- Audience profiling and targeting (7)8.181%
- Content distribution (6)7.373%
Pricing
What is Sprinklr Marketing?
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization.…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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5 people also want pricing
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Features
Content Creation
Features related to the creation of content for marketing purposes.
- 5Ideation(3) Ratings
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
- 5Approval workflows(4) Ratings
Allows users to lay out and track, in some cases automatically, workflows for content approval.
- 8.2Content collaboration(5) Ratings
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
- 9.6Content calendar(5) Ratings
Allows users to schedule and plan the creation and/or distribution of content.
- 7.3Network for content licensing/production(1) Ratings
Includes access to a database of content that can be licensed or a talent network for licensed content production.
Content Publishing
Features related to the organization and distribution of marketing content.
- 9.1Content hub(4) Ratings
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
- 5.5Forms / Gated content(2) Ratings
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
- 9.1Embedded CTAs(2) Ratings
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
- 7.3Content distribution(6) Ratings
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
- 8.1Content promotion(5) Ratings
Includes tools for promoting content by connecting to paid and earned media channels.
- 9.1Content automation(4) Ratings
Allows users to set up automated distribution, personalization and/or curation.
Content Reporting & Analytics
Features related to tracking, measuring, and analyzing content creation processes and content performance.
- 8.1Audience profiling and targeting(7) Ratings
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
- 8.5Closed-loop tracking and reporting(6) Ratings
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
- 9.6Content performance analytics(7) Ratings
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
- 7.7Campaign optimization dashboard(5) Ratings
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
- 8.5Competitive analytics(6) Ratings
Provides a view on competitors' content performance and/or strategy for comparison.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Sprinklr Marketing?
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization.
Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market.
Content planning and scheduling across 30+ digital, social and traditional channels on a central editorial calendar, with a digital asset manager for storing media assets, and simultaneous publishing across channels at AI-recommended times with an omnichannel publisher.
Generates engaging, platform-specific content with Sprinklr AI+ — a combination of Sprinklr’s proprietary AI and Generative AI
Centralizes multichannel social advertising campaign management across 9+ channels, with AI-powered optimization and automation to boost ROAS
Offers a real-time, holistic view of paid, organic and third-party tracking data without the manual effort of integrating multiple data sources.
Integrates social listening for content ideas, and AI-powered creative insights for more relevant ads and faster go-to-market.
Enables community managers to access, monitor and engage with comments on paid posts on social channels, closing the loop with audiences.
Unifies brand governance, enabling brand protection and brand activity management across global and local domains through a centralized governance console.
Sprinklr Marketing is presented as a comprehensive suite of products that allow marketing teams and agencies to work together on content marketing and campaign orchestration .
Sprinklr Marketing Features
- Supported: Smart Alerts
- Supported: Smart Content Intelligence
- Supported: Suggestion Queues
- Supported: AI Asset Filters
- Supported: User Generated Content
- Supported: Production Dashboards
- Supported: Digital Asset Management
- Supported: Global Editorial Calendar
- Supported: Campaign Overview
- Supported: Sub-Campaigns
- Supported: Brief Templates
- Supported: Content Templates
- Supported: Smart Compliance
- Supported: Asset / Campaign Expiry
- Supported: Confidential Content
- Supported: Intake Forms
- Supported: Marketing Automation
- Supported: Ads Manager
- Supported: Ads Composer
- Supported: Cross Channel Reporting
- Supported: Smart Bidding
- Supported: Smart Budget Allocation
- Supported: Crisis Switch
Sprinklr Marketing Videos
Sprinklr Marketing Competitors
Sprinklr Marketing Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Windows Phone, Mobile Web |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(53)Community Insights
- Business Problems Solved
- Recommendations
Sprinklr is a versatile platform that offers a wide range of use cases for businesses across various departments. Users in the Social Media department as well as the entire company rely on Sprinklr for content management, scheduling, advertising, and reporting. With Sprinklr, users can launch campaigns, evaluate their performance, and make real-time optimizations. The robust campaign dashboard enables users to track all their campaigns and make adjustments while ads are live. Additionally, Sprinklr's scheduling function allows users to plan and schedule posts, run engagement reports, keep track of comments, and stay informed about mentions.
One key benefit of using Sprinklr is the ability to generate comprehensive reports that help users keep track of their 30 social accounts. This feature not only saves time but also provides valuable insights into the effectiveness of their social media efforts. Furthermore, Sprinklr is widely used by marketing departments to collaborate with partner agencies, manage paid social media efforts, and handle social listening and organic social media activities. The platform's data-driven reporting dashboards summarize metrics from various social media platforms in one place, providing users with a holistic view of their social media performance.
Sprinklr's capabilities expand beyond marketing departments as well. It is also employed by healthcare companies for posting and managing content, creating ads, tracking analytics, and gaining insights into what patients and the community are saying. In addition, it is utilized by the Marketing and Communications department of organizations like Shell to streamline social media content management, approve agency-created content, develop content calendars, schedule posts, report on performance, and manage communities.
Overall, Sprinklr simplifies and enhances social media management for businesses by centralizing various tasks such as content creation, scheduling, advertising, engagement monitoring, and reporting. Its versatility makes it a valuable tool in multiple industries including healthcare and energy sector where it assists in managing brand presence effectively across various social media platforms.
Users have made several recommendations for using Sprinklr as a social media management tool. Firstly, they suggest carefully considering other options in the market for Social Listening/Content Marketing. Secondly, users recommend utilizing Sprinklr for community management, as they find it to be an amazing tool. Lastly, users advise understanding the fundamentals of paid social before using Sprinklr, emphasizing the importance of this knowledge. Overall, these recommendations highlight the value and capabilities of Sprinklr for various aspects of social media management.
Attribute Ratings
Reviews
(1-16 of 16)Great tool but it takes a lot of time and resources to get onboarded
- Reporting capabilities
- Automated AI optimizations
- Clear, user friendly editorial calendar for paid
- Stories publishing - some features are not available, eg we cannot add some gifs, stickers, pools etc
- Too many fields to complete when publishing a new post
- Retrotagging (and also tagging) is quite time consuming
Less appropriate if paid media spend is low and if there are no internal resources to look after adoption, advise users etc.
More social, less distance
- Scheduling posts
- Showing mentions
- Providing tech support
- Research function is difficult to learn and use
- IGTV functionality is missing
- No support for stories
+ Doing engagement reports
+ Seeing mentions in a central place
+ Easy interface
- Difficult to run Research Module
- Lacks some newer functions such as IGTV
Sprinklr - An Effective Social Solution
- Content marketing.
- Social listening.
- Bulk uploads and changes.
- Refresh time is slow.
- Trainings not insightful.
- New formats slow to be integrated.
Excellent Social Media Tool, HIGHLY recommend!
- Nice visuals
- Excellent reporting
- Easy to use and implement
- none.
Sprinklr: the tool your large organization needs
- Allows you to share and suggest pieces of content to other entities within the organization.
- Has great reporting with lots of filters to drill down to the information you need.
- It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
- It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
The first global dashboard summarized all metrics coming through the Insights API and the Paid / Ad-manager APIs. We divided the dashboard into an "organic" and a "paid" side, where we show the organic/paid metrics coming through two different sources. Diagrams showed the growth of follower, the demographics and location of our following. In another dashboard, we display the reach and engagement in numbers and their change rate, and also the impressions and interactions per market/target groups are distributed.
We also showed data from community management and in a 4th "paid media" dashboard all costs are displayed. Lastly, in one of the paid modules, we included the impact a single paid post has to be transparent to the client.
- Design of the dashboards diagrams
- Amount of channels you can connect with Sprinklr
- Customized metrics
- The combination of paid versus organic
- User experience of the Sprinklr "Home" is hard to navigate through. I am always searching, it is not very intuitive.
- Missing the combination of metrics of different social platforms. like the number of followers.
We had SIX different contact people at Sprinklr through the setup phase, which costs a lot of time & money, because we had to describe the vision we had of our dashboards 6 times. Furthermore, we kept coming across the same API limitations in all these support cases. The limitations themselves were not the problem. With every new person, the same mistakes/bugs were made because there was no real documentation about the bugs and the new "workarounds" we found.
- Sprinklr has so many capabilities and provides the tools you need to run a cohesive paid program.
- It's convenient to manage ads on several different social platforms in one place instead of logging into five different paid media managers.
- The tool is fairly similar to social platforms which helps to reduce some of the friction when transitioning from setting ads up natively to setting them up in Sprinklr.
- The customization that can be applied is pretty amazing to make sure you're tracking everything you need for reporting.
- We love how robust Sprinklr is but that has been overwhelming at times
- There has been a steeper learning curve than anticipated which is difficult when we need to move quickly and need to get ads running but later go back to retroactively implement best practices
- It'd be nice if the ad setup was in one window instead of going through several steps that bring up different windows. It's nice to be able to scroll back and forth on the information you've already entered. With several steps/windows being included in the ad setup, it makes some fields feel repetitive
- During initial training everything seems straight forward but it's hard to know what we need the Sprinklr team to set up. Once you've been in the tool for a month or two and know how to use it, you find things that'd be much more helpful for the Sprinklr team to implement but that portion of the contract is over at that point and it takes a very long time to figure it out yourself.
- As I said the ability to centralize your brands into one globally
- Globally - ability to centralize a global team and have a better view of spending/performance etc
- API connection to DOMO
- User interface
- Not keeping up with native new features
- On going issues, things never work
Not for marketers who are pressed for time
- Allows for ad integration of multiple platforms and profiles in one place.
- Targeting capabilities match that of native platform.
- Ability to measure budget spending is pretty clear.
- The user-friendliness is really lacking. When there are errors, it is very difficult to figure out how and where to fix them and sometimes they don't make sense.
- It's difficult to keep track of ads and campaigns, especially when you have a number of different teams leveraging the same ad budget. The interface does not match the native platforms very well.
Powerful Platform for all Social Initiatives
- Monitoring the social landscape and assigning a numerical share of voice % on particular topics
- Reporting on WoW and YoY trends
- Quickly manipulate data points and analyze top performing content
- Certain accounts keep becoming disabled (primarily Instagram) - integration issues
- Monitoring paid activity can be tricky and finicky at times
- A lot of 'noise' gets pulled into social listening dashboards
Sprinklr in the World, Different Languages.
- We can have all of our administration on 1 platform.
- We modify information and check analytics.
- We review metrics for making decisions.
- Have tutorials or explanations in the Spanish language.
Within Shell - content stakeholders approve content created by agencies, while agencies handle the editorial content calendar development, scheduling, reporting, and community management. Shell access holders tend to take a more macro view of the process with a particular interest in reporting. Agencies focus on production, scheduling, and monitoring securing approvals.
- Content production and monitoring.
- Report generation and customization of data dashboards for owned content.
- Organizational visibility of content.
- Slow UI/UX. Tends to hang and takes a while to load.
- Social listening capabilities are extremely lacking.
- Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.
- Content creation and collaboration with agencies.
- Creating an organization hierarchy for review and approval.
It's not the best tool for:
- Social listening.
- Extraction and splicing of specific reports, esp. over a long period of time.
- Customization of data on the fly. It takes a while for it to load data, and requires a technical understanding of how digital data is retrieved.
- UI and UX are not intuitive.
Sprinklr Marketing
- Sprinklr Marketing is a useful content management tool
- Sprinklr Marketing provides relevant social media data
- Sprinklr Marketing is timely in social listening
- Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility
- Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights
- Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights
Sprinklr Advertising has a Good User Interface
- Great personal attention from our account executive. They tried their best to coach and onboarding.
- Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
- Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
- They were always open to our requests but often had a hard time implementing fixes or accommodating our requests.
- Advertising on Sprinklr is basically the same experience as if you were going to run your ads on Facebook so there's not a huge value add.
I think Sprinklr is great for companies that manage a lot of pages. There is definitely some efficiency of scale when being able to post one message or ad on several pages. As I said, the tool was fine for content management and campaign management but doesn't offer a lot that you can't get directly from Facebook. What it does offer is a great user interface that is much more friendly than Facebook admin tools. They also offer good customer service and good support packages so if you need a little boost getting going, they are a good option.
Sprinklr Review
- Custom reports to see data in different views is crucial for different business stakeholders.
- Budgeting helps keeps up on track.
- The Ads Manager allows us to see an overview and high-level update on all our current and past campaigns.
- Support has slow response times for some issues.
- Onboarding training could be improved.
Highly Recommend!
- User-friendly interface
- Continuous updates to platform capabilities
- Outstanding customer service
- Speed to implement platform capabilities can be slow at times
- Social platform reps not familiar with platform
- Some minor bugs/fixes