Overview
What is PathFactory?
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by…
TrustRadius Insights
PathFactory was able to provide me with granular data from different cohorts to better understand how the different audiences were consuming our content.
Pathfactory, the future of customer engagement
Increase content relevance by audience
PathFactory Review
Good for building content-driven user experiences.
PathFactory, almost good!
Ease of use.
Need a content hub that encourages self-education and asset binging - PathFactory is your solution!
Pathfactory helps me to seize every opportunity
PathFactory generates successful customer engagement.
Consistently delivering value to our prospects
PathFactory: The proof is in the pudding
Being plagued …
No-code improvement of user journeys post-conversion for B2B
Great content enhancement tool
How PathFactory Differs From Its Competitors
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
I would say the greatest benefit is the capacity of the …
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Content hub (133)9.494%
- Embedded CTAs (117)9.393%
- Content performance analytics (139)9.393%
- Forms / Gated content (133)9.292%
Reviewer Pros & Cons
Pricing
What is PathFactory?
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
Content Publishing
Features related to the organization and distribution of marketing content.
- 9.4Content hub(133) Ratings
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
- 9.2Forms / Gated content(133) Ratings
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
- 9.3Embedded CTAs(117) Ratings
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
- 9Content distribution(9) Ratings
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
- 9Content promotion(6) Ratings
Includes tools for promoting content by connecting to paid and earned media channels.
- 9.5Content automation(104) Ratings
Allows users to set up automated distribution, personalization and/or curation.
Content Reporting & Analytics
Features related to tracking, measuring, and analyzing content creation processes and content performance.
- 9.3Audience profiling and targeting(114) Ratings
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
- 9.3Closed-loop tracking and reporting(109) Ratings
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
- 9.3Content performance analytics(139) Ratings
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
- 8.9Campaign optimization dashboard(8) Ratings
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is PathFactory?
PathFactory Features
Content Publishing Features
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Embedded CTAs
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Page-level engagement analytics
PathFactory Screenshots
PathFactory Integrations
- Adobe Marketo Engage
- Oracle Marketing
- Salesforce Marketing Cloud
- HubSpot Marketing Hub
- Microsoft Dynamics 365
- 6sense
- Demandbase One
- G2 for Buyers
- Google Workspace
- OneLogin by One Identity
- Google Tag Manager
- Tealium Customer Data Hub
- YouTube Live
- Vimeo
- Vidyard
- Brightcove
- Wistia
- Drift
- Adobe Analytics
- Google Analytics
- WordPress
- Drupal
- Adobe Experience Manager
- Terminus ABM Platform
PathFactory Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | English, Arabic, Chinese, French, Spanish, Portuguese, Japanese, Russian |
PathFactory Downloadables
- PathFactory removes friction from B2B marketing and sales by fuelling intelligent content across the customer journey.
- PathFactory Content Platform provides a 360-degree view of an organization’s content and its attributes, which can be used to inform content strategy and enable the best content experiences possible.
- Campaign Tools are used to bundle together several content pieces in any format—including blogs, PDFs, webpages, videos, 3rd party content—into a bingeable experience, allowing visitors to explore content freely.
- PathFactory Website Tools is a content intelligence solution to deliver micro-personalized experiences to website visitors based on their unique behaviors.
- PathFactory for Sales offers a way to uncover the content consumption of leads, contacts, accounts, and opportunities inside the CRM. This can be enabled by a Salesforce Visualforce app.
- Build engaging virtual events and gain access to attendees’ digital behavior.
- PathFactory accelerates B2B revenue by enabling marketers to serve intelligent, scalable, omni-channel marketing content experiences moving the target audience journey forward.
- With insightful Content Intelligence and scalable Content Activation, PathFactory helps B2B marketers and salespeople to work smarter, not harder, at scale.
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(237)Community Insights
- Pros
- Cons
Centralized Content Organization: Users have appreciated the ability of PathFactory to easily group interactive content in one place, making it convenient for access and engagement. This centralized organization enhances user experience by streamlining navigation and improving content discoverability.
Valuable Performance Insights: Some reviewers have found the feature of tracking content use and performance valuable as it offers insights into user interactions, aiding informed decision-making for businesses. By analyzing performance metrics, companies can optimize their content strategy to better meet audience preferences and needs.
Replay Webinars Functionality: The functionality of replaying webinars within PathFactory has been praised by users for allowing them to revisit and review webinar sessions when needed. This capability not only supports continuous learning but also enables users to delve deeper into key topics discussed during webinars.
Integration Bugs: Users have experienced persistent bugs with webinar replay integration, causing disruptions and affecting their overall user experience negatively. These technical issues have resulted in delays in accessing important content and hindered seamless workflow processes.
User Interface Challenges: Some users have found the user interface to be cumbersome for creating custom pages and navigating between folders, impacting their productivity and ease of use. The complexity of the interface has led to frustration among users trying to efficiently organize and manage their content within the platform.
Lack of Influence on Roadmap: There is a notable dissatisfaction among users regarding the lack of influence they have on the product roadmap, leading to a desire for more input into shaping future developments. Users feel disconnected from decision-making processes and express a need for greater transparency and collaboration in driving product enhancements.
Attribute Ratings
- 9.1Likelihood to Renew7 ratings
- 9.9Availability8 ratings
- 10Performance8 ratings
- 9.3Usability3 ratings
- 9.1Support Rating4 ratings
- 10Online Training7 ratings
- 8.2In-Person Training1 rating
- 10Implementation Rating7 ratings
- 9Configurability2 ratings
- 8.6Product Scalability2 ratings
- 9.3Ease of integration2 ratings
- 9Vendor pre-sale2 ratings
- 9.3Vendor post-sale2 ratings
Reviews
(1-25 of 141)- Content library.
- Topic tags.
- Easy to use.
- Explore pages.
- Sometimes can be slow to load.
- Some tasks can be tedious if you need to update or upload multiple pieces of content.
- Cookie consent isn't consistent with the website, so it limits the type of content we can use.
- Allows you to easily group interactive content (lookbooks) in the same place
- Allows you to track use and performance of content
- Allows you to replay webinars
- Binge functionality
- Sometimes the webinar replay integration bugs out
- there is no room to influence their product roadmap
You can get insights into topic interests to support your product teams with roadmap direction.
You can compare Desktop vs Mobile
Pathfactory, the future of customer engagement
We are able to personalize contents based on our market needs, create layouts and designs that are compliant, and launch effective campaigns.
- Customer journey made easier
- Integration with other apps/software
- Customer service/client assistance is superb
- In depth analytics
Increase content relevance by audience
- Drives engagement with your content
- Creates a personalized experience by persona/group
- Facilitates additional consumption and interaction points
- It would be nice if Website tools were part of the main offering rather than additional
PathFactory Review
- User journey
- Content mapping
- Data Analysis
- Data reporting
- User experience
Good for building content-driven user experiences.
- PathFactory has advanced in-platform analytics.
- PathFactory has the capacity to house a vast amount of content from different uploaders.
- PathFactory provides detailed fields for searching for and filtering through content.
- PathFactory can sometimes be slow to load, especially when you are searching for offers.
- PathFactory does not flag when files render in an odd way in content tracks.
- PathFactory can no longer house webpages from my company's site.
PathFactory, almost good!
- Provides great recommendations.
- Improves engagement.
- Provides additional flexibility to the user journey.
- We need to perform more QA on the solutions and tools.
- The speed of asset processing is not enough, but it is definitely worth improving.
- Develop fail-safe mechanisms.
Ease of use.
- Ease of use.
- Friendly & helpful support team.
- The ability to create a truly custom page still lacks.
Need a content hub that encourages self-education and asset binging - PathFactory is your solution!
- Organized view of content assets
- Ability to promote similar content for users to continue their journey
- Great tracking on time users spend in particular content sets
- easier ways to share both static documents/PDF and videos or webinars on-demand
- get details on usage but would appreciate more filtering capabilities by organization and users
Pathfactory helps me to seize every opportunity
- Recommended Tracks
- Microsites
- Tracks
- Interactive assets
- Provide a good user experience for our customers.
- Provide a good mobile experience.
- Able to customize to fit your business needs.
- Microsite was very hard to build ourselves.
- Better instructions on how to customize tracks and use the different tools.
- Users that come in without UTM parameters should still be included in all data reporting.
Consistently delivering value to our prospects
- Tracking/reporting
- Ease of use
- customization
- Organization (sometimes hard to navigate between folders)
- Restrictions (it would be nice to be able to "lock" a track so that others can't use it)
- Automatic notifications of broken pieces of content (should notify you if a link leads to a 404 error)
Not as great for paid media - contacts get confused when they land on the PathFactory url and not our website's url
PathFactory: The proof is in the pudding
Being plagued with having to see, understand, and visualize the performance of our diverse content marketing activities in an easy to understand and present way to top level management, we decided to try out PathFactory and it's been a gamechanger.
- Create Visually appealing performance report
- Give more in-depth information about performance metrics than most alternatives
- Ability to track performance over time and compare this performance across time periods
- Provide and send auto-run reports to top level management based on predefined criteria and timeframes
- PathFactory can do better in providing a more easier accessed user guide to using the platform
- The interface can be made a little more colorful to help bring immediate focus to important details
- User journey enhancement
- Quick setup once installed
- Conversions easy to track on Google Analytics
- Overall design of after-conversion pages could be enhanced
- URL paths of after-conversion pages are a bit awkward
- Better mobile experience
Great content enhancement tool
- Reporting
- Ease of use
- Design flexability
- Localization features
In my opinion, PathFactory is not a website replacement tool but rather a content empowerment tool. The experiences you're able to create don't lend themselves to the type of exploring you'd get on a typical website.
Review of PF
Web page link to a specific asset on a Target or Recommend track link to an Explore page or a PF microsite (driving traffic to a landing page rather than a single asset in track)
Paid advertising - retarget people and drive them to a topical track (e.g. all about AVA Energy) a set of assets of the same content type (e.g. a case study track or use cases, etc)
funnel stage-specific track (e.g. MOFU or BOFU assets only for the solution/selection stage)
Content syndication - instead of serving PDFs, if the vendor can syndicate links, you can put a selection of assets in front of them
Webinars, virtual event resource section during event post-event followup with link to track relevant content
Partner activities
ABM activities
- Tracks account data via IP and cookies
- flexible in creating tracks
- different ways to create tracks
- sync with Google Analytics
- integration with other tools
- better personalization: e.g. machine learning or AI that tracks user behaviour and suggest content to them
Improvement areas: as described in the previous question.
PathFactory is the tool you need to elevate your content, engagement and conversion strategy!
- A well managed content library
- Great customer support
- Personalized experiences and integrations
- Attribution tracking doesn't always match Google Analytics
- Impossible to find out where tracks are being used or if a track has been deleted what dead ends it is causing now
- A lot of targeting, form strategy or redirection rules require regex knowledge
Fantastic Tool for a Better Web Experience
- Expanding the amount of content a visitor can absorb during one engagement on our website
- The data and engagement information we are able to see at both the account level and the known visitor information in our CRM
- The onboarding and implementation experience was fantastic
- Many of us small marketing teams do not have designers or web developers on staff, so having free resources for HTML for microsites or templated experiences would be amazing
- Better integration with HubSpot similar to Salesforce for PathFactory. We use lead scoring from PF data but would love to have more information in the HubSpot contact record
A Tool that Delivers a Content Experience our Buyers Deserve
- Custom design - easy to adjust look and feel to match the brand
- Accelerating the buyer journey with more relevant content
- Provides important insights to make better decisions on content strategy
- Integrates with Salesforce to share content consumption history with our sales
- Known visitors can avoid forms and still gain lead scores on Pardot
- Analytics could be a bit more intuitive (it is easy to get lost among many different report types, need training)
Overall Satisfaction with PathFactory.
- Ease of use in the UI to create and customize content tracks.
- Creating account based content.
- We need viewer permissions and history so we can have better tracking of who has been working on what and be able to lock certain tracks or content.
- I don't really know where they need to improve; maybe they just keep innovating and listening to customers and helping to point out problems we didn't know we had.
PathFactory's #1 fan
- Content engagement insights for Sales. Time spent enables them to prioritize their follow-up with high-intent leads who have increased time spent on content. Content journey insights allow the Sales team to see what content actually resonated with a prospect, enabling more personalized conversations throughout the sales cycle.
- Content insights for Marketing. By analyzing PathFactory's insights on content, we are able to make smarter, more strategic decisions on the future content pieces we should produce based on what we know will resonate with our audience and what they will actually spend time reading.
- Ease of use. Many members of our team are able to utilize the tool, uploading content and creating tracks in an easy and intuitive way.
- Smart and supportive team. From the first sales cycle to our regular check-ins as customers, we have enjoyed every step of working with everyone we have come across on the PathFactory team.
- Support team. The support team has specifically been so helpful in dealing with any bugs and even working with us to come up with new custom solutions to fit certain use cases in our go to market strategy.
- Evolving into a more sales-focused UX. While the tool is great for marketing, there are some areas to improve the functionality of PathFactory for Sales in regards to navigating and sending out content as a salesperson.
- GA goal reporting. I can't speak to this specifically, but I know our web team has run into some issues creating GA goals when we lead to a PathFactory track.
- Evolved reporting. Reporting is great, but for some use cases, we have had to ask for custom reports that the team is always happy to create! But it would be great if this was self-serve.
PathFactory is a Creative Solution to Incorporate Throughout all of your Marketing Programs and Channels
- Easily bundle related content.
- Create tracks for nurture streams.
- Provide insights into what assets are being viewed.
- Track how long someone is viewing a piece of content.
- Less coding needed for the Explore pages.
PathFactory is a Must Have for Your Marketing Tech Stack
- Measuring content engagement and user journeys.
- Providing personalized tracks and pages for ABM.
- Very easy to add in new content pieces and replace outdated ones.
- Domain matching for using PathFactory outside of 1st party tracking (like for social ads).
- Better and easier reporting with the ability to do saved reports in the platform.
PathFactory is a game changer!
- Allows us to quickly create customized landing pages for ABM tactics.
- Helps our onboarding team streamline their processes with new customers.
- Helps our sales reps share content that is valuable to the specific accounts they are selling to.
- The microsite builder is not user friendly but there are ways to create pages that feel like microsites even though they are just content journeys.
- I do think the reporting could be more intuitive. It also takes some time to load (although I realize this is an issue for a lot of software)
An Excellent Marketing Tool to Add to your Arsenal.
- Constant upgrades and improvement.
- Fast resolution of issues or recommendations.
- Easy interface.
- Many integrations.
- Can't think of anything at the moment.