Overview
What is Moz Link Explorer?
Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired…
Moz Link Explorer--complete analysis of off-page activity
Solid SEO
A must for a small business
Great Backlink Management Tool within Moz
I miss Open Site Explorer
Analyze your inbound links with ease
Quickly Research Backlinks & Identify Link Building Opportunities with OSE
Used A Lot & A Valuable Tool
Open Site Explorer: OSE a must for SEO
Popular Features
- Competitive analysis (8)9.090%
- Backlink management (7)9.090%
- Site audit / diagnostics (6)8.585%
- SERP ranking tracking (6)8.383%
Pricing
Moz Pro
$99
Moz Link Explorer
Free
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
SEO
Core features related to search engine optimization
- 8.3Keyword analysis(5) Ratings
The tool analyzes the content of your site to help discover the right keywords.
- 9Backlink management(7) Ratings
The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.
- 8.3SERP ranking tracking(6) Ratings
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
- 7.5Page grader(5) Ratings
The tool scores each page of your website for SEO.
- 9Competitive analysis(8) Ratings
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
- 8.5Site audit / diagnostics(6) Ratings
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
- 8Site recommendations(5) Ratings
The tool recommends site structure improvements and other tasks to help with SEO.
- 5.9Task management(6) Ratings
Users can track and manage the tasks associated with SEO.
SEO Channels
Features related to optimizing your website for specific channels
- 8.3Local SEO(6) Ratings
The tool helps optimize your website for local searches.
- 7.5Social SEO(5) Ratings
The tool tracks social mentions and backlinks and their impact on SEO.
- 7.5Mobile SEO(5) Ratings
The tool helps optimize your website for searches done on mobile devices.
- 6.5Global SEO(4) Ratings
The tool integrates with non-U.S.-based search engines and works in multiple languages.
SEO Platform & Account Management
Features related to scalability and integration of the SEO platform
- 5.4Multi-domain support(5) Ratings
For SEO agencies, the tool allows users to track multiple domains in one instance.
- 9Integration with web analytics tools(4) Ratings
The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).
Product Details
- About
- Tech Details
- FAQs
What is Moz Link Explorer?
Moz Link Explorer Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(33)Community Insights
- Business Problems Solved
- Pros
- Cons
Open Site Explorer, used by The Search Guru's technical services and analytics reporting teams, is a valuable tool for examining the quality of clients' and competitors' link profiles. Users heavily rely on the Domain Authority metric to gauge a site's strength in search engines compared to others in the same industry. SEO professionals use Open Site Explorer to analyze backlinks, develop link building strategies, and gain valuable SEO insights such as an overview of sites linking to a website and Page or Site Authority numbers. The tool also helps users gain insight into their competition's inbound links and identify the types of links needed for their own websites. Moz Link Explorer is trusted by marketing teams to improve SEO performance, understand inbound link profiles, and track the success of their link building strategies while assessing new sites linking to their domains.
Helpful Link Comparison Feature: Many users have found the link comparison feature in the tool extremely helpful, allowing them to easily compare link metrics side by side among multiple sites, including both their own website and competitors' sites.
Convenient Filter Options: Reviewers appreciate the ability to filter links based on various criteria such as link equity, followed and redirected links from external sites and internal pages. This feature makes it convenient for users to analyze specific types of links and gather valuable insights.
Export to Excel Functionality: The export to Excel functionality has been praised by many users as a great addition. It allows them to examine the links in detail and easily sort them according to their preference, enhancing their ability to work with the data outside of the tool.
Slow Excel report generation: Some users have mentioned that generating Excel reports in the tool can be time-consuming. They state that it takes a while for the reports to generate, which can be frustrating when they need quick access to data.
Lack of instant data export: Several reviewers express their desire for an instant export feature to quickly access and download data without any delays.
Advanced reports require subscription: A number of users note that advanced reports, necessary for larger websites, are only available with a subscription to Moz Pro, which may incur additional costs. Users find this requirement inconvenient and would prefer if these features were included in the standard offering of the tool.
Attribute Ratings
Reviews
(1-9 of 9)Moz Link Explorer--complete analysis of off-page activity
Solid SEO
- Gives domain authority.
- Displays new and lost links.
- Gets info on what anchor text is being used.
- Action items or contact info to help get more links.
- Give updates automatically more than once a week.
- Integrate traffic.
A must for a small business
- A easy to understand domain authority.
- A easy to understand link domains.
- A easy to understand of links.
- Provide a little more detail on the followed links.
- provide a little more information with anchor text.
- Helpful metrics overtime.
Great Backlink Management Tool within Moz
- Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
- The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
- It would be helpful to incorporate an in-app messaging tool for removing spammy links. After the links are added to a tracking list, this messaging tool can be used to reach out to websites to remove spammy links. And all of the progress will be tracked within Link Explorer.
I miss Open Site Explorer
- Estimating Page Authority and Site Authority
- Listing Linking Domains and Pages
- It was outdated
- It featured many disproven metrics
Analyze your inbound links with ease
- It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
- It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
- It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.
- You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
- I’ve found that competitor tools give larger lists of inbound links.
- You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
- Gives you a quick overview of your client's backlink health.
- Easily compare your website's backlink profile vs. competitors.
- Determine additional link opportunities to help grow inbound links to your site.
- Lack of instant export of data. Adds to a queue rather than being instant.
- Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Used A Lot & A Valuable Tool
- Ability to just see inbound links
- Makes comparing our links with the competitions' very easy
- Can export results to Excel
- Shows keyword that the link is coming from
- I wish it had suggestions of similar sites that your competition has
Open Site Explorer: OSE a must for SEO
- Easy comparisons of link metrics side by side among 6 sites (target site plus 5 competing sites)
- Allows filtering of links by link equity, followed and redirected links from both external sites and internal pages
- Provides an export to Excel for examination of links and easy sorting
- While Open Site Explorer shows a Domain Authority score for an entire domain and a Page Authority score for a specific URL, it would be helpful to have a Subdomain Authority score for an entire subdomain of pages
- Excel reports can take a while to be generated depending on how many are in the queue