Dive into brand to demand marketing with springboard — studioID’s insights blog.
With the Olympics around the corner and sports marketing on the rise — especially where women’s teams and female players are concerned — it’s no shock that this year’s Cannes Lions Entertainment for Sport Grand Prix winner went to Orange, the French telecom giant responsible for the deepfake ‘WoMen’s’ football ...
How Re manages a global team from Dhaka to NYC remotely, leads with empathy, and finds peace with an EDM-country playlist.Step into a ‘Day in the Life’ — your inside look into how marketing’s most dynamic leaders kick-start their days, manage competing tasks, and stay calm and collected through it all.Enter ...
See what’s brimming beneath marketing’s surface. Explore every installment of ‘The Deep End’ — a periodic column brought to you by studioID’s Strategy Group.In the background of most of my video calls, if you look closely, you’ll see a print from the illustrator Michael Paraskevas. Aptly called “The Advertising Art Directors’ Convention,” ...
As the clock ticks on and the 2024 U.S. election draws closer, the marketing world braces for an unparalleled storm. This isn't just another year. It's an election year, marked by a whirlwind of political campaigns, heightened emotions, and an ever-evolving consumer landscape. For marketers and brands, this is a test ...
Lead scoring — a game changer for anyone looking to identify and hone in on their most promising prospects. Whether you're new to the concept or need a quick refresher, lead scoring is a simple way to manage and prioritize your leads to drive more conversions and maximize ROI. Ready to ...
Looking to prepare yourself for the next stage in your marketing career?This will help. LinkedIn recently partnered with Ipsos to dig into what the next generation of B2B marketing leaders will need to prioritize in order to maximize their future opportunities.The research, which incorporates feedback from 2,000 B2B marketing leaders, ...
For the third year in a row, many marketers have focused on rebrands, refreshes and repositionings over the type of creative swings that can make a big splash and create buzz. While mostly embraced by CPG companies the likes of Kraft Heinz, Unilever and PepsiCo, this approach also been adopted ...
U.S. companies from Nike to Warner Bros are opening new stores and holding big marketing events in Paris before and during the Olympics, betting that excitement for the summer games can help boost their sales.Comcast’s NBCUniversal said that International Olympic Committee (IOC) sponsors spent 18% for the latest Olympics compared ...
In today's nonstop, hyper-connected world, headline-worthy cultural moments come one right after the other. High profile events like the Olympics, Oscars, Met Gala (and even the release of a highly anticipated streaming series) can capture global attention and spark widespread conversation. For marketers, that makes for a very valuable newsjacking opportunity.When ...
See what’s brimming beneath marketing’s surface. Explore every installment of ‘The Deep End’ — a periodic column brought to you by studioID’s Strategy Group. The last few months have been a wild ride in the world of SEO. From major Google document leaks shedding light on their secretive search ranking process to the ...
Behind every breakout brand is a breakout marketing strategy. Because where you see a success story today, there was once a marketing team crafting that story. But what does it take to succeed among startups or, better yet, compete with companies with decades of success? Below, we tell the stories of how four ...
With the Olympics around the corner and sports marketing on the rise — especially where women’s teams and female players are concerned — it’s no shock that this year’s Cannes Lions Entertainment for Sport Grand Prix winner went to Orange, the French telecom giant responsible for the deepfake ‘WoMen’s’ football ...
As a marketer, how many times have you thought to yourself, “Nobody understands me! Especially when it comes to designing hyper-niche playlists around the nuances of my everyday working life!” We know, we know. Too many times to count. Well, get ready, because your luck is about to change. What follows ...
June is Pride month, and TikTok is celebrating with a new group of “Visionary Voices” representatives from the LGBTQIA+ community, while it’s also looking to highlight LGBTQIA+ owned businesses, musicians, and other creators in the app.First off, on its Pride Month Visionary Voices group, TikTok has chosen 15 creators to ...
Brand safety has become a top-of-mind issue for marketers. From the proliferation of divisive content and disinformation to a loss of control over where ads are placed, ensuring brand safety has become a difficult task. Further complicating the issue is the large gray area a lot of content can fall ...
We live in a state of transition. The current system isn’t working but the future is unwritten. In the words of Antonio Gramsci:The crisis consists precisely in the fact that the old is dying and the new cannot be born.Despite the introduction of the automobile by Karl Benz in 1886, ...
Every year, there are new stats to follow and research to read, but this year’s top demand generation trends can be summarized in one word: quality.But first, a quick backstory: In 2023, when marketers were asked if they felt their organization had enough content to meet their current demand generation ...
How Re manages a global team from Dhaka to NYC remotely, leads with empathy, and finds peace with an EDM-country playlist.Step into a ‘Day in the Life’ — your inside look into how marketing’s most dynamic leaders kick-start their days, manage competing tasks, and stay calm and collected through it all.Enter ...
See what’s brimming beneath marketing’s surface. Explore every installment of ‘The Deep End’ — a periodic column brought to you by studioID’s Strategy Group.In the background of most of my video calls, if you look closely, you’ll see a print from the illustrator Michael Paraskevas. Aptly called “The Advertising Art Directors’ Convention,” ...
The annual Axios Harris Poll has become a definitive benchmark for identifying America's most trusted brands, combining the journalistic rigor of Axios with The Harris Poll's extensive polling expertise. And with global elections, crisis fatigue, and all kinds of social and technological challenges on the horizon this year, in these ...
For brands across the board, June is looking a little different this year. With many still feeling the backlash from last year’s pride celebrations and fearing further criticism for possible rainbow-washing, we’ve entered an unusually quiet month on the marketing front. Regardless of industry, however, some continue to use their ...
This election year, B2B leaders are grappling with challenges that span across technological disruptions, economic fluctuations, and increasing demands for sustainable and ethical operations. We’re here to help. Drawing from exclusive research found in studioID’s 2024 Audience Snapshots, we’ve analyzed readership data from each of Industry Dive’s 37 vertical publications to ...
Subscribe to receive marketing insights, industry intel, and proprietary reports.