We’ve Built the World’s Most Accurate Location Insights APIs
Key Considerations:
Location – WiFi, GPS, Beacons, and user motion all play a key part in determining accuracy.
POIs – The need to match Point of Interest to location requires a highly accurate and current list of places.
Volume – Panel sizes are required to be large enough to accurately reflect visitors.
Panel Biases – Panel biases are modeled and accounted for in extrapolations.
Panel Variations – Changes in technology and application sources are normalized over time.
