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![Antony Starr (l.) and Cameron Crovetti in Prime Video's 'The Boys'](https://cdn.statically.io/img/cdn.mos.cms.futurecdn.net/stHFMqoyKtZHoNC4APH2d7-320-80.jpg)
Amazon Says Global Viewership for Season 4 of ‘The Boys’ Grew 20%
By Jon Lafayette published
Prime Video superhero series was watched by 55 million viewers
![Gracenote logo](https://cdn.statically.io/img/cdn.mos.cms.futurecdn.net/cDd4VwJX2GeVbTXCqq6QCk-320-80.jpg)
Nielsen’s Gracenote Gets Into Contextual Ad Game
By Jon Lafayette published
Metadata being used by Cineverse, DirecTV Advertising, Philo, Tastemade, Xumo to target audiences
![A stack of money](https://cdn.statically.io/img/cdn.mos.cms.futurecdn.net/s66RWPDaU6cqE9wgdwkmid-320-80.jpg)
61% of CTV Advertisers Plan To Increase Spending: Survey
By Jon Lafayette published
Study from Premion, Advertiser Perceptions finds average increase of 21%
![Olympic Opening Ceremony Ad Free](https://cdn.statically.io/img/cdn.mos.cms.futurecdn.net/3HVhrJ7MyBobV3JuQeRo3S-320-80.jpg)
NBCU Plans Commercial-Free Hour During Olympic Opening Ceremonies
By Jon Lafayette published
Coca-Cola, Delta, Eli Lilly, Toyota, Visa, Xfinity get ‘brought to you by’ mentions
![Verizon Sunday Ticket](https://cdn.statically.io/img/cdn.mos.cms.futurecdn.net/ARvh9g5D5egxZwAkAsnHxS-320-80.png)
Verizon’s Big Play: Offers NFL Sunday Ticket for Free
By Jon Lafayette published
$10 discount for YouTube TV also available
![Paris Summer Olympics 2024](https://cdn.statically.io/img/cdn.mos.cms.futurecdn.net/5H4wqhDrsjcHTn8WdYZkdX-320-80.jpg)
Comcast Technology Solutions Handling Video Management for NBCU’s Olympic Coverage
By Jon Lafayette published
AI system will provide metadata tags for video on demand assets
![TNA World Champion Nic Nemeth](https://cdn.statically.io/img/cdn.mos.cms.futurecdn.net/jqUDhpyt9DFcixFZcBC6dm-320-80.jpg)
TNA Wrestling Lands More Programing on Eurosport India
By Jon Lafayette published
Content will also appear in Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka
![Caitlin Clark in the WNBA All Star Game](https://cdn.statically.io/img/cdn.mos.cms.futurecdn.net/VSoHQLmwkx9KNYgSRjPFY3-320-80.jpg)
WNBA All-Star Game on ABC Draws 3.4 Million Viewers, Up 305%
By Jon Lafayette published
League’s ratings continue climbing this season with Caitlin Clark
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