Views & News
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March 1, 2024
Top Takeaways from Mobile World Congress 2024
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e664f8b16a1bdbfbd64cee_mwc%202024.jpeg)
March 1, 2024
Top Takeaways from Mobile World Congress 2024
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e664f8b16a1bdbfbd64cee_mwc%202024.jpeg)
March 1, 2024
Top Takeaways from Mobile World Congress 2024
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e665bca2548c84516326ef_a%20b%20test%20paywall.webp)
February 1, 2024
A Guide to Paywall A/B Testing: Strategies and Pitfalls
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e665bca2548c84516326ef_a%20b%20test%20paywall.webp)
February 1, 2024
A Guide to Paywall A/B Testing: Strategies and Pitfalls
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e665bca2548c84516326ef_a%20b%20test%20paywall.webp)
February 1, 2024
A Guide to Paywall A/B Testing: Strategies and Pitfalls
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e666676bd1a99aff1ae3ab_apk%20aab.png)
February 1, 2024
APKs and AABs - Evolution within the Android app
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e666676bd1a99aff1ae3ab_apk%20aab.png)
February 1, 2024
APKs and AABs - Evolution within the Android app
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e666676bd1a99aff1ae3ab_apk%20aab.png)
February 1, 2024
APKs and AABs - Evolution within the Android app
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e664af674848a44c6ef286_aso.jpg)
January 15, 2024
ASO: Keyword Optimization
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e664af674848a44c6ef286_aso.jpg)
January 15, 2024
ASO: Keyword Optimization
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e664af674848a44c6ef286_aso.jpg)
January 15, 2024
ASO: Keyword Optimization
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e6625d91958695481a87d7_In-App-Notification-vs.-Push-Notification.png)
December 1, 2023
Push Notifications vs. In-App Notifications.
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e6625d91958695481a87d7_In-App-Notification-vs.-Push-Notification.png)
December 1, 2023
Push Notifications vs. In-App Notifications.
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e6625d91958695481a87d7_In-App-Notification-vs.-Push-Notification.png)
December 1, 2023
Push Notifications vs. In-App Notifications.
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e6619eff99e435e3c050c6_messaging%20apps.png)
November 1, 2023
WhatsUp with messaging apps?
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e6619eff99e435e3c050c6_messaging%20apps.png)
November 1, 2023
WhatsUp with messaging apps?
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e6619eff99e435e3c050c6_messaging%20apps.png)
November 1, 2023
WhatsUp with messaging apps?
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e65e7a51c3205837acd2f0_apple-search-ads-data-visualization.jpg)
October 1, 2023
Conquering the App Store: A Guide to Apple Search Ads Optimization Platforms
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e65e7a51c3205837acd2f0_apple-search-ads-data-visualization.jpg)
October 1, 2023
Conquering the App Store: A Guide to Apple Search Ads Optimization Platforms
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e65e7a51c3205837acd2f0_apple-search-ads-data-visualization.jpg)
October 1, 2023
Conquering the App Store: A Guide to Apple Search Ads Optimization Platforms
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e65f540c7756ee08b9be16_DSP.png)
September 1, 2023
Unlocking App Revenue: Maximizing Demand Side Partners as Fillers and Revenue Generators
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e65f540c7756ee08b9be16_DSP.png)
September 1, 2023
Unlocking App Revenue: Maximizing Demand Side Partners as Fillers and Revenue Generators
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e65f540c7756ee08b9be16_DSP.png)
September 1, 2023
Unlocking App Revenue: Maximizing Demand Side Partners as Fillers and Revenue Generators
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e65fff1239d6f132573f47_users.jpeg)
August 1, 2023
Understanding Your Users: A Key to Successful Mobile App Monetization
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e65fff1239d6f132573f47_users.jpeg)
August 1, 2023
Understanding Your Users: A Key to Successful Mobile App Monetization
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e65fff1239d6f132573f47_users.jpeg)
August 1, 2023
Understanding Your Users: A Key to Successful Mobile App Monetization
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e65dba9170300bf4429eb3_ASA.png)
July 1, 2023
Apple Search Ads individual keyword campaigns as a way to manage budget and scale
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e65dba9170300bf4429eb3_ASA.png)
July 1, 2023
Apple Search Ads individual keyword campaigns as a way to manage budget and scale
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/65e65dba9170300bf4429eb3_ASA.png)
July 1, 2023
Apple Search Ads individual keyword campaigns as a way to manage budget and scale
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/64816d550e23149cb90de157_application-lifecycle-management.webp)
June 8, 2023
Managing a user-friendly app
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/64816d550e23149cb90de157_application-lifecycle-management.webp)
June 8, 2023
Managing a user-friendly app
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/64816d550e23149cb90de157_application-lifecycle-management.webp)
June 8, 2023
Managing a user-friendly app
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/64815c0a59c9f696f8cb3437_chatgpt%20icon.jpeg)
May 15, 2023
How Chat GPT Impacts App Marketing
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/64815c0a59c9f696f8cb3437_chatgpt%20icon.jpeg)
May 15, 2023
How Chat GPT Impacts App Marketing
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/64815c0a59c9f696f8cb3437_chatgpt%20icon.jpeg)
May 15, 2023
How Chat GPT Impacts App Marketing
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/648159c25a633829a0f03627_Screenshot%202023-04-04%20at%202.08.20%20PM.png)
April 5, 2023
Paid user acquisition can lead to an increase in organic downloads for mobile apps
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/648159c25a633829a0f03627_Screenshot%202023-04-04%20at%202.08.20%20PM.png)
April 5, 2023
Paid user acquisition can lead to an increase in organic downloads for mobile apps
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/648159c25a633829a0f03627_Screenshot%202023-04-04%20at%202.08.20%20PM.png)
April 5, 2023
Paid user acquisition can lead to an increase in organic downloads for mobile apps
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/64816b5cf04c61f8c336edc5_FB%20ad%20campaigns.webp)
March 15, 2023
Building A Facebook Campaign
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/64816b5cf04c61f8c336edc5_FB%20ad%20campaigns.webp)
March 15, 2023
Building A Facebook Campaign
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/64816b5cf04c61f8c336edc5_FB%20ad%20campaigns.webp)
March 15, 2023
Building A Facebook Campaign
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/64816535b0cbe441d823461a_investing-diversification-icon-flat-design-J332KA.jpg)
February 15, 2023
The Importance of Diversified Demand to Maximize Revenue
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/64816535b0cbe441d823461a_investing-diversification-icon-flat-design-J332KA.jpg)
February 15, 2023
The Importance of Diversified Demand to Maximize Revenue
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/64816535b0cbe441d823461a_investing-diversification-icon-flat-design-J332KA.jpg)
February 15, 2023
The Importance of Diversified Demand to Maximize Revenue
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/648166fefda6c48237e7b7ae_ASA1.png)
January 15, 2023
Using Apple Search Ads keyword campaigns to drive installs and revenue for your app
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/648166fefda6c48237e7b7ae_ASA1.png)
January 15, 2023
Using Apple Search Ads keyword campaigns to drive installs and revenue for your app
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/648166fefda6c48237e7b7ae_ASA1.png)
January 15, 2023
Using Apple Search Ads keyword campaigns to drive installs and revenue for your app
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/64816a4232238d2abce29bda_App-Store-Ranking-Factors-summarized-infographic-754x407.jpg)
December 11, 2022
How to Improve App Category Rankings
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/64816a4232238d2abce29bda_App-Store-Ranking-Factors-summarized-infographic-754x407.jpg)
December 11, 2022
How to Improve App Category Rankings
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/64816a4232238d2abce29bda_App-Store-Ranking-Factors-summarized-infographic-754x407.jpg)
December 11, 2022
How to Improve App Category Rankings
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/6481549e64014f4c57750a4a_5%20Things.png)
November 11, 2022
First five things you should do to put your app in a position to be successful
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November 11, 2022
First five things you should do to put your app in a position to be successful
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/6481549e64014f4c57750a4a_5%20Things.png)
November 11, 2022
First five things you should do to put your app in a position to be successful
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/6345b2ada928fa2503c8e384_Mastering%20Mobile%20Measurement%20Part%202%20Blog%20Cover%20%20(1200x675)%20(1).png)
October 11, 2022
Mastering Mobile Measurement Part 2
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/6345b2ada928fa2503c8e384_Mastering%20Mobile%20Measurement%20Part%202%20Blog%20Cover%20%20(1200x675)%20(1).png)
October 11, 2022
Mastering Mobile Measurement Part 2
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/6345b2ada928fa2503c8e384_Mastering%20Mobile%20Measurement%20Part%202%20Blog%20Cover%20%20(1200x675)%20(1).png)
October 11, 2022
Mastering Mobile Measurement Part 2
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dc1a97959497_Loyal%20-%20Blog%20Cover%20Template.png)
September 12, 2022
Mobile App Consolidator Loyal Completes Acquisition of SloMo
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dc1a97959497_Loyal%20-%20Blog%20Cover%20Template.png)
September 12, 2022
Mobile App Consolidator Loyal Completes Acquisition of SloMo
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dc1a97959497_Loyal%20-%20Blog%20Cover%20Template.png)
September 12, 2022
Mobile App Consolidator Loyal Completes Acquisition of SloMo
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/6352df67db028ea82778278e_Fun%20Free%20Games%20Acquisition%20press%20release%20(1).png)
August 12, 2022
Loyal Completes Acquisition of Fun Free Games
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/6352df67db028ea82778278e_Fun%20Free%20Games%20Acquisition%20press%20release%20(1).png)
August 12, 2022
Loyal Completes Acquisition of Fun Free Games
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/6352df67db028ea82778278e_Fun%20Free%20Games%20Acquisition%20press%20release%20(1).png)
August 12, 2022
Loyal Completes Acquisition of Fun Free Games
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dc0255959325_MASTERING%20MOBILE%20MEASUREMENT%20PART%20I.png)
July 5, 2022
Mastering Mobile Measurement Part I
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July 5, 2022
Mastering Mobile Measurement Part I
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July 5, 2022
Mastering Mobile Measurement Part I
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dc6dc0959324_MOBILE%20APP%20CONSOLIDATOR%20LOYAL%20CLOSES%20SERIES%20A%20FUNDING%20ROUND%20LED%20BY%20CROSSCUT%20VENTURES.png)
June 29, 2022
Mobile app consolidator Loyal closes Series A funding round led by Crosscut Ventures
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dc6dc0959324_MOBILE%20APP%20CONSOLIDATOR%20LOYAL%20CLOSES%20SERIES%20A%20FUNDING%20ROUND%20LED%20BY%20CROSSCUT%20VENTURES.png)
June 29, 2022
Mobile app consolidator Loyal closes Series A funding round led by Crosscut Ventures
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dc6dc0959324_MOBILE%20APP%20CONSOLIDATOR%20LOYAL%20CLOSES%20SERIES%20A%20FUNDING%20ROUND%20LED%20BY%20CROSSCUT%20VENTURES.png)
June 29, 2022
Mobile app consolidator Loyal closes Series A funding round led by Crosscut Ventures
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/6352e054e708dc25ae2d472c_Fitivity%20Acquisition%20press%20release.png)
June 15, 2022
Fitivity joins the Loyal App Portfolio
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/6352e054e708dc25ae2d472c_Fitivity%20Acquisition%20press%20release.png)
June 15, 2022
Fitivity joins the Loyal App Portfolio
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/6352e054e708dc25ae2d472c_Fitivity%20Acquisition%20press%20release.png)
June 15, 2022
Fitivity joins the Loyal App Portfolio
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/6352dff26e708aa7b94ac5f7_Ornate%20Acquisition%20press%20release.png)
May 23, 2022
Loyal Completes Acquisition of Ornate
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/6352dff26e708aa7b94ac5f7_Ornate%20Acquisition%20press%20release.png)
May 23, 2022
Loyal Completes Acquisition of Ornate
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/6352dff26e708aa7b94ac5f7_Ornate%20Acquisition%20press%20release.png)
May 23, 2022
Loyal Completes Acquisition of Ornate
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dccde6959323_LOYAL%20FOUNDRY%20TALKS%20TACOS%20%2B%20TECH.png)
May 5, 2022
Loyal Talks Tacos + Tech
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dccde6959323_LOYAL%20FOUNDRY%20TALKS%20TACOS%20%2B%20TECH.png)
May 5, 2022
Loyal Talks Tacos + Tech
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dccde6959323_LOYAL%20FOUNDRY%20TALKS%20TACOS%20%2B%20TECH.png)
May 5, 2022
Loyal Talks Tacos + Tech
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dc13df959320_WHAT%20MAKES%20APPLE%20STORE%20BETTER%20THAN%20GOOGLE%20PLAY_.png)
April 11, 2022
What makes Apple Store better than Google Play?
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dc13df959320_WHAT%20MAKES%20APPLE%20STORE%20BETTER%20THAN%20GOOGLE%20PLAY_.png)
April 11, 2022
What makes Apple Store better than Google Play?
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dc13df959320_WHAT%20MAKES%20APPLE%20STORE%20BETTER%20THAN%20GOOGLE%20PLAY_.png)
April 11, 2022
What makes Apple Store better than Google Play?
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dccf7295931f_OUR%20RECAP%20OF%20MWC%20BARCELONA%202022.png)
April 4, 2022
Our Recap of MWC Barcelona 2022
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April 4, 2022
Our Recap of MWC Barcelona 2022
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dccf7295931f_OUR%20RECAP%20OF%20MWC%20BARCELONA%202022.png)
April 4, 2022
Our Recap of MWC Barcelona 2022
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dcb2cd95931e_TAPPING%20INTO%20THE%20MONEY-MAKING%20POTENTIAL%20OF%20MOBILE.png)
March 10, 2022
Tapping into the Money-Making Potential of Mobile
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dcb2cd95931e_TAPPING%20INTO%20THE%20MONEY-MAKING%20POTENTIAL%20OF%20MOBILE.png)
March 10, 2022
Tapping into the Money-Making Potential of Mobile
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dcb2cd95931e_TAPPING%20INTO%20THE%20MONEY-MAKING%20POTENTIAL%20OF%20MOBILE.png)
March 10, 2022
Tapping into the Money-Making Potential of Mobile
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dcc0bb959321_THANK%20YOU%2C%20STEVE%20JOBS.png)
March 9, 2022
Thank You, Steve Jobs
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dcc0bb959321_THANK%20YOU%2C%20STEVE%20JOBS.png)
March 9, 2022
Thank You, Steve Jobs
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dcc0bb959321_THANK%20YOU%2C%20STEVE%20JOBS.png)
March 9, 2022
Thank You, Steve Jobs
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dc40df95931d_TAPPING%20THE%20MOBILE%20APP%20PIPELINE.png)
March 9, 2022
Tapping the Mobile App Pipeline
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dc40df95931d_TAPPING%20THE%20MOBILE%20APP%20PIPELINE.png)
March 9, 2022
Tapping the Mobile App Pipeline
![](https://cdn.statically.io/img/cdn.prod.website-files.com/632202ebfe91dc51a2959176/632202ebfe91dc40df95931d_TAPPING%20THE%20MOBILE%20APP%20PIPELINE.png)
March 9, 2022
Tapping the Mobile App Pipeline
Let’s level up your mobile app growth-strategy
If you’re looking to sell your app, we’d love to speak with you!
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