🚩 “Complacency is the enemy of growth” 🚩 Leaders have long appreciated the power of investing in adjacent and breakout businesses. But discernment is the quality that sets outperformers apart. 🧐 Our Courageous Growth Report shows that C-suite leaders who successfully pursued adjacencies with a clear ‘right to win’ achieved 12% higher excess TSR growth than sub-industry peers. 💪 For five more of today’s most powerful leadership strategies – and details of their tangible business impact – follow the link ⬇️ https://lnkd.in/eH3rRU-a #CourageousGrowth #McKinseyGMS #McKinseyOnGrowth
McKinsey Growth, Marketing & Sales
Advertising Services
New York, New York 18,620 followers
Helping clients grow faster than the market
About us
We help clients grow faster than the market.
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http://www.mckinsey.com/business-functions/marketing-and-sales/how-we-help-clients
External link for McKinsey Growth, Marketing & Sales
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Updates
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🌍 EU consumer confidence is on the up – albeit cautiously… Since the last quarter, more stable inflation, medical advancements, and a stronger job market have spurred the uptick in optimism. That means a variety of sectors look set to benefit, including: 🏨 Hotels 🛫 Flights 🏡 Home improvements 🏋🏼 Outdoor and fitness equipment Our ConsumerWise team has the full insights – essential reading for retailers and CPG brands: ➡️ #McKinseyGMS #ConsumerInsight #CPG #Retail #Europe
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“Three things can give leaders a competitive edge in these uncertain times: insights, commitment, and execution.” ✔️✔️✔️ Apposite words from McKinsey & Company senior partner Michael Birshan, as he delves into the imperatives for courageous leadership in an increasingly volatile world. For Michael’s full observations, follow the link to his recent Re:think newsletter. And to keep up with the full series, subscribe via the comments. 👇 #McKinseyGMS #CourageousGrowth #Growth #Leadership
Re:think: How to go faster and further during times of volatility
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Is brand loyalty a thing of the past? 💔 Not necessarily – but it’s not what it once was. The supply disruptions that forced consumers to shop around during the pandemic have stuck. It’s a trend that’s even reached traditionally loyal older consumers. So, are there any winners? 🤔 Our great new report has the answers to this and a host of other questions on the ‘State of the Consumer’ in 2024. Check it out below ⬇️ https://lnkd.in/eZU-iXfs #ConsumerInsights #ConsumerBehavior #BrandLoyalty #McKinseyGMS
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Does your business have a superpower? 🏋️ Our fantastic new article analyzes the distinctive capabilities – or ‘superpowers’ – that make the ‘Magnificent Seven’ and the ‘Granolas’ enduringly stand out from the pack. 🚀 Some of these companies even boast more than one superpower! 🤩 For execs seeking the ingredient to lift their companies to the 🔝 – this is a great read. Many thanks to our authors Bradley Mendelson, Harald Fanderl, Homayoun Hatami, and Liz Hilton Segel. #McKinseyGMS #Growth #Leadership #Superpower #CapabilityBuilding
Building a superpower: What can we learn from the Magnificent Seven?
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From life goals to growth goals! 🎯 🥇🥇 Two-time Olympic gold medal winner Alistair Brownlee MBE spoke with Philipp Hillenbrand at McKinsey Digital’s recent Unleashing Disruptive Growth event in Barcelona. Alistair’s insights on strategically facing the physical and mental challenges of elite sport offer so much to compel and inspire business growth leaders. For an exclusive look into a champion’s mindset, follow the link below. ⬇️ #LeapbyMcKinsey #Growth #GrowthStrategy #Leadership
In the long run: What leaders can learn from an Olympic gold medalist
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Three reasons that leadership development should be front of mind for startups: 🚩 80% of start-ups fail. Developing great leadership can help to overcome the pitfalls. ⚖️ Investors see value in great leadership. It can help to boost market value by 30%. 🚀 Revenue growth is linked to leadership. Teams with a shared and meaningful vision are 1.9x more likely to have above-median financial performance. Developing these winning traits means founders and senior execs asking themselves four key questions… Follow the link to find out more➡️ #McKinseyGMS #Growth #Leadership #FutureLeaders #StartUps
Ready. Set. Scale. Shaping leaders for hypergrowth
mckinsey.com
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The outlook in Europe is sunnier – and it’s not just the weather! 🔅 📈 Consumer optimism grew slightly this quarter to 25%. 👍 Consumers who feel more optimistic cite stabilizing inflation rates. 💸 Gen Zers look set to splurge; 62% expressed intent, compared to a 37% average. Our ConsumerWise team has all the insights for consumer brands and retailers here ➡️ #ConsumerInsights #ConsumerBehavior #McKinseyGMS
An update on European consumer sentiment: A sunnier outlook ahead of summer?
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So great to see Sherina Smith CMO at American Family Insurance sharing firsthand experience of the principles of our CEO-CMO research in practice, at Cannes Lions International Festival of Creativity. 🌴 The research with the Association of National Advertisers (linked in comments) revealed the >5% annual growth opportunity available to CEOs who realign with marketing and make it central to their growth strategy. 🚀 Thanks GLOBAL CMO GROWTH COUNCIL for the opportunity to spotlight these powerful insights to industry peers at Cannes. #McKinseyGMS #CannesLions2024 #McKinseyatCannesLions #Growth #Marketing #CMO #CEO
Direct from Cannes Lions International Festival of Creativity: In a session sponsored by Autodesk, featuring insights from Official Growth COuncil insights partner Bloomberg Media, Sherina Smith (American Family Insurance) shares her experience in unlocking marketing-driven growth by partnering more effectively with her CEO and CFO. The Growth Council and Association of National Advertisers and McKinsey & Company developed a foundational and consequential playbook that builds on Sherina's experience to help CEOs (and CFOs) better understand and assess how marketing can bring value to their business. Getting this right will significantly elevate how the business community understands and values marketing, brand building and creativity in driving growth to accelerate our industry forward. Share this link with your CEO - immediately: https://lnkd.in/eUSFm2hX Nick Primola Ann Baird Ed See Robert Tas Meghan Medlock Alexandra Salomon Liz Kneebone PACE PR RooneyPartners
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Meet Kay Kiladze, an Engagement Manager at our London office who has been a part of the team for over four and a half years. We sat down with Kay who told us why “no two projects or clients are the same” at McKinsey Growth, Marketing & Sales, and what she finds most fulfilling about her role: “In four years at McKinsey, I’ve worked with clients from Singapore to the US, and from agricultural manufacturers, to luxury jewelers, to tech giants! Projects have covered pricing, sales, holistic growth, marketing, and more. So, there’s no shortage of industries or challenges to explore, and truly no two projects or clients are the same. You learn something new every time, and you’re always gaining insight into sector- or business-specific problems. “It may sound cliché, but honestly the best thing about working at McKinsey is the people! Outside of projects, I’ve made great friends in my joining cohort, within our practice, and through our many in-person training sessions. Among my close friends here, I’ve met their partners and children, been to their houses or hosted them at mine, attended their weddings, and even been on holiday with a few!” Inspired by Kay’s experience? Why not check out the opportunities on our jobs page. Follow the link in the comments for vacancy and application details. ⬇️ #McKinseyCareers #McKWomen #MakeMyMcK #McKinseyGMS
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