The all new ‘X’: An outlook of logos

The all new ‘X’: An outlook of logos

Is an act to re-brand, a spell from magic wand?

The blue-bird has taken all new flight, under its revolutionary parent Elon Musk. Twitter has undergone a sea-change and its newness isn’t confined to just an “art deco”- as mentioned by Elon, but it is a substantial effort of re-positioning. One might, in these course of events argue the aspects and meaning of rebranding and logo making. What is re-branding at all, anyways? Does a new logo, suggests a new brand value?

Well, the answer isn’t as simple or straight, but is rather very obvious. Obvious, because it is visible aspect of the whole event. Re-branding is the event, we are discussing. The ownership switch of Twitter was laced in a cascade of changes. Re-branding for it was-

·      The tussle on its blue ticks.

·      Silver/golden badges.

·      Switching to a hard-core work-culture followed by mass layouts.

·      Bringing it under new mother company- ‘X-Corp’.

·      Efforts to develop it as an “everything app” by introducing payment facilities.

·      Combating foul competition from threatening “Threads”.

Re-branding is thus not only a replaced cover-design but a 360º re-plotting, in the books of business.

Logo is, on the other hand- a face that gets popularity and yields profit. The face of Coco-Cola, Mercedes, Chanel etc. are usually the guarantee of services, we pay (sometimes overpay) for. From different aspects, a Logo is:

·      Company’s- personal identity

·      Owner’s- face

·      Consumer’s- directory

·      Investor’s- confidence

·      Business’s- market consistency

·      Competitor’s check-list

·      Public’s- memory

Changing a company’s logo is like getting a face-transplant. A stunt that might go beyond risk-analyst’s assessment tables. But what is a business, with no risks taken…? The X-traction of blue twitter-bird, coupled with its re-naming as ‘X’ and all of its new ‘tweets’ as ‘an X’ might bring questions for the competitors too. On a lighter not- what if the ‘X’ is nothing but a symbolic gesture of danger to any new thread*ts…?!!!

Coming back to the words of present X-Corp CEO- Linda Yaccarino-

“It’s an exceptionally rare thing- in life or in business- that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”

Logo and brand-identity are together like flowers and fruits, like clouds and rain, like events and consequences. There are many stories that underlie along the journey of branding, re-branding, logo-making and identity creation. A tick of ‘Nike’ doesn’t needs a nameplate alongside its symbol. The journey of ‘Starbucks’ is as old as the journey of its “twin-tailed mermaid” logo story. On its development, logos create an immovable and indelible impression. The impression that personifies a business and becomes its demeanour. A white Larry-bird on blue background displays brighter and industrious demeanour, just as a live person would do. Logo is what brings identity of a brand into life, and so is their relationship.

The question that lingers in our mind although, is- ‘What consequences a re-branding might bring?’

The analysis can go in lengths of debates. Every aspect that a logo and a brand (as whole) touches, can be put to debate. It might disappoint some stakeholders and please the others. But what should not be forgotten is- in a market based industry, it goes by the saying that ‘every publicity is a good publicity!’ So is the re-shaping of brand is. Republishing a publicity rhetoric. A brand so renovated is not confined to the pre-instilled work behind its face construction, but what matters even more is the efforts of media-marketing and broadcasting communications, that follows. In-fact, a company is nothing but another social entity, like man. And its relationships on public domain, decides it brand-value, its brand-image.

The above course of action, from identifying a business, building it as a brand and sustaining it throughout the market-volatilities, is what we call- a holistic approach. In Sangyaa PR we work on the war footings to establish this holistic call into an automated system. Where businesses- so identified and established, branded and rebranded, collapsed and rejuvenated- all see the perpetual flow of light in market. In our Public Relation firm, we strike on the systemic amalgamation of business-image into market-culture that balances your brand investment with its profitability on long run. Just as, according to Musk-

“‘X’ embodies the imperfections in us- all that makes us unique”

we in our PR agency believe in all our client’s inimitability and guarantee you with our motive that- Your identity is everything, and we know the best way to keep it going.

#X #twitterlogo #logo #rebranding #elonmusk #brandidentity #b2b #sangyaapr #pragency

Gaurav Girija Shukla Harmeet Singh Hora Anvesha Jaulkar Nivedita Roy Bhavya Soni Bhavneet kaur Hora Vijay Yadu