Xander Kotsatos’ Post

Skydeo’s back in Austin! Catch Mike Ford at Brand Insider Summit, Retail hosted by MediaPost. As we explore the latest trends and innovations in retail, we invite you to join the conversation. Are you attending the summit? Let us know in the comments, and we'll see you there! #BrandInsiderSummit #MediaPost #RetailMarketing

#ChallengerBrands are compelling established organizations to rethink, innovate, and adapt their strategies. 🤔 💭 In the latest episode of #RetailSoundBites, Barry Thomas and Rachel Dalton sit down with Eric Ryan co-founder of method, OLLY PBC, Welly Health PBC, Cast, and WILL Perform PBC. Listen now 🎧 🎙

🚀 Excited to announce I'll be speaking on a panel titled "Driving Innovation Through Experimentation" at this year's Brand Insider Summit: Retail hosted by MediaPost! 🎯 As we navigate the swift pace of the retail industry, the challenge of integrating rapid innovation with trustworthy, controlled experimentation has never been more crucial. 📌 Join us for a deep dive into making experimentation a cornerstone of your innovation strategy, ensuring your tests are launched quickly and set up for enduring success. #MediaPostInsiderSummits #RetailInnovation #DrivingInnovation #DigitalExperimentation

Just Released! The latest episode of my #digitalfrontdoor series with Doing Business in Bentonville. I talk with Toby Willse from Flywheel about the evolution in #retailmedia for brands on Walmart. #retailmedia #dbbnwa #omnichannelretail #topretailexpert

While everyone is still trying to figure out #programmatic, #fillrates and other #advertising headaches impacting #monetization -- I'm looking forward to this timely discussion on the convergence of #retail #media and #CTV. When you look at the panelists and imagine how much these companies spend on video advertising and sponsorships annually you can be sure that you're going to walk away with valuable guidance. Props as always to IAB for assembling this one. Kroger PepsiCo The Mars Agency Walmart Grocery TV Ashling Digital Inc. #streaming #streamingplatforms #smartTV

🎙️ Ready to elevate your retail media strategy? Tune in now to the latest episode of Retail Media Moguls with Stuart Adamson featuring David Glaza, Founder and CEO of DIGITS Agency. Gain insights on attribution measurement, Target's evolution to Target Circle, and challenges faced by regional grocers in adopting retail media strategies. 🛒 Don't miss out on valuable tips for mid-level grocers looking to revolutionize their approach! Listen to the full episode through the link below 👇 #RetailMedia #DigitalMarketing #BusinessStrategy

The future of retail media is bright, with opportunities in upper-funnel brand building and innovative use of first-party data to unlock new revenue streams. Learn how DICK'S Sporting Goods, Advance powered by Loblaw, and The Trade Desk are approaching the evolving digital buying landscape to drive sustainable growth and a competitive advantage. Check out the full session from Amplify https://lnkd.in/gHU46dVq #RetailMedia #LakehouseCDP #FirstPartyData #CustomerData

‘Scaling to the moon’ is more than just a saying – it’s our pledge to propel your brand’s growth to extraordinary levels. We leverage the strength of our proven advertising methods, extending our expertise from digital platforms to innovative avenues like podcast advertising. After fine-tuning your brand’s message with thorough A/B testing and conversion rate optimization, we set the stage to amplify your presence dramatically. Picture your products gracing the shelves of top retailers like Urban Outfitters, Macy’s, and Target. We go beyond guiding you in establishing wholesale connections; we partner with you in mastering retail channels, broadening your brand’s reach and visibility. With ORCAS, we don’t see the sky as the limit – it’s just the starting point. Together, let’s take your brand to unparalleled heights. #poweredbyorcas

From $0 to $30m in under 3 years? 🤯 If you're in the DTC space and don't know about Frost Buddy... ...you're missing out on learning from one of the fastest-growing brands in the drinkware space. In this episode, Brock Mammoser - one of the founders - breaks down their journey. I'll leave the link to the episode in the comments 👇 #ecommercemarketing #ecommercebusiness #ecommerce #dtcbrands #dtcmarketing

In this fifth and final (😢) episode of our Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Morgan Flatley, CMO of McDonald's, discuss brand building beyond just advertising and how to get the organization on board. Morgan says, “Creativity can transform your business. And for us at McDonald’s, it’s brought the excitement, the energy, the swagger, the pride, back to our organization – not just within the marketing organization but across the entire organization.” Listen to the full episode here 👉 https://loom.ly/MoDqH2I #WARC #MakeItWARC #MarketingTruthSeries #Marketing #Advertising #BoldMindsBoldMoves