Xander Kotsatos

Building the Buy-Side at Freewheel

View articles by Xander Kotsatos

Should CTV Be Bought Like Linear or Digital? The Answer is Both.

Should CTV Be Bought Like Linear or Digital?…

July 24, 2023

30 likes

Sifting through Suppliers: Practical SPO Strategies for DSP buyers

Sifting through Suppliers: Practical SPO…

March 25, 2021

23 likes1 comment

Situational Shading Strategies

Situational Shading Strategies

March 16, 2021

27 likes2 comments

The Promise and Disquiet of Social Media

The Promise and Disquiet of Social Media

January 16, 2018

19 likes8 comments

Hidden Stories: How AI will Advance Careers, Not Steal Them

Hidden Stories: How AI will Advance Careers,…

June 8, 2017

1,940 likes103 comments

Understanding your Financial Services Customer: From Mad Men to the Predictive Bank

Understanding your Financial Services…

May 17, 2017

45 likes2 comments

Two brilliant reasons you should always walk, not stand, on escalators

Two brilliant reasons you should always…

November 17, 2016

14 likes2 comments

So what really makes Cross-Device advertising more efficient?

So what really makes Cross-Device…

December 24, 2015

21 likes

KPI Marketing: It's a larger universe than you think

KPI Marketing: It's a larger universe than…

November 23, 2015

8 likes

The people clicking on your ads aren’t who you want them to be...

The people clicking on your ads aren’t who…

October 5, 2015

14 likes

The people who are clicking on your mobile ads are doing it for all the wrong reasons...

The people who are clicking on your mobile…

September 28, 2015

38 likes2 comments