Xander Kotsatos’ Post

Brilliant share Axel Jonuschies and great to see GroupM shining a light on its impressive thinking and application in media. All too often we are too modest with our developments and avoid sharing. I'm pumped this one has been put to market! Thank you. From a #sustainability and media decarb perspective we know the space is a maturing at speed, with new solutions, varying methodologies and data sets with varying use cases. While the structure around measurement, reporting and ability to reduce continues to mature, being clear and understanding how our buying architecture is fantastic and future fit is paramount. We at GroupM Nexus across Finecast Xaxis and our Practices have been pooling our collective efforts to demonstrate impact at scale and driving real change.. 1. with our curate media, supply marketplaces and fewer hops 2. in our optimizations against established media metrics and outcomes 3. & into society with awesome work for behaviour change in society Our work in action speaks directly to Ad Net Zero action points 2, 3 and 5

This one will be quite the ride — Omnicom Media Group has been named media AOR for Uber across North America, EMEA, and LATAM following a four-month review that saw every holding company and leading independents competing for the business.     Making it clear from the start that they were looking for a true partner to help them redefine and reinvent how they engage with their riders, users, and earners, Uber saw OMG as the best ride for where they want to go. As our new client said in confirming the win to the trade press: "Uber moves at a fast pace, and throughout the pitch we were impressed with Omnicom Media Group's speed and agility, which along with the quality of their talent, technology — as embodied in their Omni marketing orchestration system — strategic thinking, and commitment to being a true partner to our business set them apart.”   For our part, we see the Uber account as a unique opportunity to push the envelope of what good looks like, working with an organization that has a challenger mindset and isn’t afraid to redefine legacy ways of working and operating. As Uber continues to reimagine the way the world moves for the better, OMG will be bringing the full force of our talent, tools, and technology to drive meaningful business outcomes at the speed and scale of Uber’s ambition and vision. #BeOMG #TransformExperiences

GroupM is launching the Ad Innovation Accelerator program to develop and pilot new ad formats across existing and emerging channels. The program is set to roll out to other markets throughout 2024. Stay updated with the FIRST-TO-MARKET program that aims to enhance advertising in the market. Check out the article for more details. #AdInnovation #Marketing #AdvertisingFuture

“We’ve raised the issue of #MFAs [#made #for #advertising] with a lot of our clients (…) but it failed to get much traction until the #ANA report,” said Tom Grant, svp group director of investment operations at Havas Media Group . “The investigation has helped validate some of the work we were already doing and more importantly given us #client buy-in to do more.” I remember when I first stumbled over the concept of MFA and it’s influence / impact on #media #buying / #business #outcomes a couple of years ago. However, these concerns were not raised / amplified by #industry #bodies / #verification #vendors / #programmatic #experts, but by “#digital industry outlaws” such as Dr. Augustine Fou or Adalytics. As they seemed to be correct all along, maybe it’s now a good time to bring them to the table and put their knowledge to good use? And - yes - eventually, there will be a reckoning for #adtech.

Interesting read. Big deal for dentsu and iProspect winning the global Carlsberg Group account. I find Carlsberg's decision criteria to choose a new agency partner super interesting. They are explicit about how measurement and optimization of attention in digital was a key criteria for them. It is so good to see that how the new and more nuanced understanding of the value of digital ads is travelling all the way to the global CFOs and CMOs of brands like Carlsberg. Congrats to Lumen Technologies and Michael Follett who plays a central part in making it all possible with iProspect. The deal strikes me as another proofpoint that we in Adnami is on the right track, offering a powerful tool box enabling brands to achieve more attention (=impact) for the digital ad dollars, all the way from creative, formats and distribution to attention measurement and -optimization. https://lnkd.in/enV_nCZB

As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge, from publishers needing more data to make their sites cleaner, to low adoption from the buy side. Current challenges were a key theme at the Green Media Summit in New York last week, where around... #adweek #brand #advertising

Hey, marketers! 📣 Have you heard the news? Basis Technologies and Direct Digital Holdings have teamed up to provide a unique solution, democratizing access to multicultural ad spaces for SMBs. 🤝 This forward-thinking partnership is tearing down barriers and increasing DEI in the digital ad space. So, how does it work? Three words - Colossus SSP, Orange142, and Huddled Masses. Together, these platforms cover everything from media property representation to data-driven programmatic advertising. The cherry on top? SMBs no longer have to meet high minimum requirements to participate! 🚀 This collaboration is more than just a business partnership. It's a testament to the immense power of diversity. Multicultural digital advertising opens uncharted territories, bringing voices that may have been overlooked under the spotlight. And the ripple effect? Enhanced ad reach and richer, deeper audience engagements. 💫 Thoughts? Let's start a conversation about this game-changing development! Do you see this shaping future adtech partnerships? 🌐 For more details, visit [link](https://lnkd.in/g47Ghenw). #BasisTech #DirectDigitalHoldings #AdTech #SMBs Signing off, Casey Jones

🛍️💻🕶️Investors Are Excited About Multiple Adtech Pockets in 2024 Our Managing Partner, Aron Bohlig, along with Uren D. and Rohan Bhatia share their insights and thoughts on "Investors Are Excited About Multiple AdTech Pockets in 2024", in this article from Nasdaq. 💡 Key Insights: - Despite lingering market uncertainty, sustained optimism exists for the need for advertising technology to enable scalability and measure effectiveness, especially as a factor of increased spending in 2024 mainly from major upcoming events like the Summer Olympics and the US presidential election. - Rapid macro and micro sector advancements are helping drive increased demand and consolidation within AdTech - From an analysis of investment activity into AdTech companies in 2023 based on ComCap’s latest AdTech report, it is noted that Ad networks such as Topsort, AdStake, and VideoAmp made up 40% of all AdTech investments in 2023 - With the expansion of the CTV ad industry, driven by rising ad rates and demand, there is an expectation for more investor activity to integrate adjacent technologies for a comprehensive offering. #AdTech #InvestmentTrends #DigitalAdvertising #Nasdaq #Election2024 #CTVAdvertising #MediaConsolidation #TechInnovation ComCap’s latest AdTech report: https://lnkd.in/gcHbxhwa Read the complete article here: https://lnkd.in/gWw4kFhB

We’re thrilled to announce our new partnership with Basis Technologies serving both sides of our ecosystem on buy side and sell side! Colossus SSP will directly integrate with Basis’ media automation platform to help more brands scale spend on multicultural audiences, media, and minority-owned properties including Blavity, EBONY Media and Univision. Additionally, Huddled Masses has named Basis a preferred DSP. Huddled Masses specializes in working with small- and mid-sized businesses (SMB) and middle-market business clients. Advertisers in these categories often have smaller budgets, which prevents them from accessing bigger technology platforms. This partnership enables Basis to increase its reach with this set of underserved marketers. Together with Basis Technologies, we want to be part of the solution for underserved groups in the digital media landscape. #adtech #martech #advertisingsolutions #advertisingcapabilities #scalability MarTech Read more: https://hubs.ly/Q026WwgL0