Christine Tran’s Post

Easy to teach: - Campaign setups - Account checks - Creative strategy Hard to teach: - Behavioural marketing - eComm financials - Omni-channel strategies Shouldn’t have to teach: - Heart - Drive - Accountability When building the team - we’re looking for accountable, passionate, driven individuals.

How I love marketing so much! There are 5 elements that keep me going in the journey of a marketer: •Mindset •Mentorship •Mastery •Marketing •Management Mindset helps in the process of correcting my motives, assumptions, and expanding beyond limitations. Mentorship is the process through which I enhance my knowledge; it's essential for growth. Mastery is the process of becoming proficient in what i learnt by implementing it, fostering competence, confidence, and aiding communication. Marketing is a realm of exchange where value is exchanged for money. Management entails the ability to manage resources and assets effectively. These five elements are key to implementing successful work.

Right message. Wrong format. I see the wrong stuff presented in the wrong way in the wrong venue all the time. Presentations that should be emails. Podcasts that lack compelling content. Social media posts that are little more than self congratulations. I thought about good content as I recently unboxed my Timemore Nano espresso scale. There IS a manual…but I didn’t really need it. Instead, there’s this awesome sticker on top. It took me all of 30-seconds to understand how to get using my new toy. To me, that’s smart – understanding how someone will use your product or information. Think about a message you want to deliver – quarterly numbers, new marketing initiative, training for onboarding. Before you reach for the standards (town hall, keynote presentation, half day training), ask yourself this: What is the fastest and most impactful way to get this into the brains of my audience? Those numbers might be better served by an infographic. That marketing initiative? How about an internal campaign (the Toronto Blue Jays City Connect release marketing actually got me excited about new uniforms).  Onboarding might be better by priming the audience beforehand, delivering a reference playbook with bot indexing, and reinforcing with micro communications afterwards. Make your content valuable – think about your audience. (Meanwhile, I'd better take that sticker off. It's starting to...wear.)

Perks of Creating Training Content In-House Every corporation, regardless of its industry, relies on training whether it's for onboarding, safety, leadership, job-specific tasks, or general knowledge. But why should companies consider creating this content in-house? Here are a few key benefits I've discovered during my time as part of an in-house media team: 1. Deep Understanding of the Target Audience No one understands your company’s needs and culture better than your own team members. This insider perspective allows for creating highly customized and engaging content that aligns with your team members. 2. Elimination of Third-Party Dependency Relying on third parties can introduce challenges like misunderstandings of content needs, inflated costs, and missed deadlines. An in-house team can eliminate these issues, ensuring smooth and efficient content creation. 3. Full Control Over the Development Process Creating content involves many variables: timelines, sudden changes, scheduling, development meetings, and more. With an in-house team, you have direct access to all involved parties, making managing these variables easier throughout the process. While these are just a few of the many benefits, having an in-house media team ultimately allows a corporation to produce effective, engaging, and custom content that truly meets its needs. #Training #InHouseProduction #CorporateCulture #ContentCreation #Efficiency #VideoProduction

Absolutely, communicating a message effectively as a presenter involves several key principles to ensure that your audience can easily absorb and retain the information.

I understand that marketing constantly evolves, and there is always something new to learn. It can be challenging to create training programs that transform your staff into communication superstars. I know that you need to define goals, identify skills, assess gaps, and evaluate options, all while keeping your legend stakeholders informed and aligned. It can be overwhelming, but I am here to support you every step of the way. Share your struggles with me!

As the CEO of Bridge The Gap Marketing, Corp., I believe in the power of continuous learning, maintaining a beginner’s mindset, fostering a culture of success, and building a supportive community. Recently, I had the privilege of participating in a transformative training experience alongside some of the world’s most successful CEOs. Over the course of two and a half days, I immersed myself in learning from industry leaders, including my mentor Patrick Bet-David. His guidance, both virtual and in person over the past four years, has been invaluable to my personal and professional growth. However, this particular training was unique and special, thanks to the environment created by Bet-David. We were fortunate to train at the Mar-a-Lago Beach Resort, home of the former President Donald Trump. Being in such a prestigious setting was both enlightening and humbling. It served as a reminder of the importance of attention to detail and the tangible results of hard work. Amidst the wealth of insights gained from the training, one key takeaway stands out: the significance of surrounding oneself with a community of like-minded individuals who are more successful. These individuals not only challenge us but also mentor and inspire us to reach new heights. At Bridge the Gap Marketing, we recognize the value of continual improvement and the impact it has on our families, businesses, and communities. We invite those who share our commitment to growth to connect with us, whether it’s to learn more about our company or explore career opportunities. As we continue on our journey of growth and success, we remain dedicated to creating an environment where individuals thrive and support one another. Together, let’s strive for excellence and make a meaningful difference in the world. If you’re ready to embark on a journey of growth and success, we encourage you to reach out to us. Whether you’re looking to join our team or simply want to learn more about what we do, we look forward to hearing from you. Here’s to a future filled with endless possibilities and shared success.

Today I’m grateful for discipline. In this case, the practice of doing the hardest thing first. I’ve had those days, which I’m sure we all do, when you know you’ve got so much to do but it’s so hard to get them going. I’m getting in to the practice of doing the hardest thing, right away. And it makes you feel amazing! By 9 am you feel like you’re on top of the world because you’ve got it done! And the , everything else is so much easier! How do you know the hardest thing? That thing that keeps going on your to do list because you know it’s essential but it just never gets done. For me? Working out. And marketing or documenting :). Try it for a week and see how you feel!

Marketing is communicating

Less is More. Yes, you read that right. When it comes to training effective marketers, the secret sauce isn't in the volume of content they consume, but in the depth of understanding they achieve. We've been told time and again that knowledge is power. But in the realm of marketing, it's not just about knowing everything — it's about understanding the core. Imagine a marketer who doesn't drown in trends but instead, learns to read the undercurrents. A professional who doesn't chase every new tool but masters the art of storytelling and human psychology. This is where the magic happens. It's not about covering every base, but hitting the right ones with precision and depth. So, let's shift the narrative. Encourage your teams to dive deeper, not wider. Challenge them to explore the 'why' behind the 'what'. Engage with this post if you're ready to redefine effectiveness in marketing training. Let's champion depth over breadth and transform how we equip our future marketers. Ready to perform as a Strategic Brand Leader™? Here’s how I can help you: 🔹 Get a copy of my workbook to apply brand management skills in your business reality. DM me and I will share them to you. I train business people to grow profitable brands through the Brand Igniter® online courses and workshops. Interested? meet me at BrandMentor(dot)ca #marketing #branding #management #mentoring