Christine Tran’s Post

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VP, Marketing | 2x Head of Product and Industry Marketing in Enterprise SaaS | 2x Mom

A product marketer's worst nightmare? 😱 A CxO comes to you and says: We are a next gen platform. (Circa 10-20 years ago) We are an all in one platform. (Circa 5 years ago to today) We are an AI-powered platform. (Circa 2023 to ?) ☠ 😵

Robert Karel

B2B Technology Marketing Executive | Strategic Marketing Advisor

1mo

Too true. But you know what's even worse? We are {Insert market segment name here} 2.0!

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Michelle Reed

Product and GTM Specialist | MBA | Triathlete - 3x Ironman 70.3 Finisher

1mo

And 75% of the time you aren’t even a platform 🤣

Daniel Palay

Helping growing SaaS companies tell their financial stories

1mo

Seems like it's time to put the statement to the "GSW test" ("great, so what?"). After 3-4 rounds of GSW, there's a chance one of two things will have happened: you'll get fired, or you'll arrive at what the product actually is.

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April Samuelson, MBA

B2B Marketing Leader | Product Marketing

1mo

All-in-one is a curse because there's always something missing from the "all"

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Amruta Anil H.

Drive growth (multi-million revenue) for scaleups via global Go-to-market (GTM) and building PMM function | Fintech, B2C & B2B in US, APAC, EU | Head of Product Marketing | x-Samsung, SumUp | Chicago Booth MBA

1mo

You left out the "We are the Uber for (blank)"era Christine Tran 🫠😊

Chris Taylor

Fractional Marketing Consultant | Corporate Marketing | Product Marketing | Customer Success | Sales Enablement

1mo

This made me laugh. So true.

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