A product marketer's worst nightmare? 😱 A CxO comes to you and says: We are a next gen platform. (Circa 10-20 years ago) We are an all in one platform. (Circa 5 years ago to today) We are an AI-powered platform. (Circa 2023 to ?) ☠ 😵
And 75% of the time you aren’t even a platform 🤣
Seems like it's time to put the statement to the "GSW test" ("great, so what?"). After 3-4 rounds of GSW, there's a chance one of two things will have happened: you'll get fired, or you'll arrive at what the product actually is.
All-in-one is a curse because there's always something missing from the "all"
You left out the "We are the Uber for (blank)"era Christine Tran 🫠😊
This made me laugh. So true.
B2B Technology Marketing Executive | Strategic Marketing Advisor
1moToo true. But you know what's even worse? We are {Insert market segment name here} 2.0!