Tim Frank’s Post

Thanks for the great discussions in Singapore and China over the last week as we welcome a new era of AI with the power to transform marketing. Gemini’s context window doubled and expanded to 2 million tokens, the equivalent of a five-thousand page book... This is in service of "organizing the world’s information and make it accessible to everyone” and 25 years into this endless pursuit, we’re closer to that now more than ever as we enter the Gemini Era. Every day, 15% of search queries are completely new, and that consumers are asking more complex questions than ever. We’re here to make sure that when they do, you can show up with the right messages, at the right time, in the right format, and with the right creatives, to capture attention and help them build confidence with their choices. The AI age is upon us now and it’s an exciting time to be a marketer. Be a part of it with us and learn more about AI tools for retail to help your shoppers cut through the noise → https://goo.gle/3VKNW8R

Google Marketing Live is back on Tuesday, May 21st at 9 a.m PT, and I’m looking forward to sharing how Google AI can help you scale your creative.    Don't miss out on these innovations and insights! Register now for #GML2024 https://goo.gle/3UGZxUN

Pausing to slow down, appreciate, and remember Larry Lucchino. Yes, he was an accomplished baseball executive who built Camden Yards, made my San Diego Padres relevant for a short time, and broke the Red Sox curse... This picture below speaks to him as a person and leader. 10 years ago, after opening day and receiving last year's world series ring, Larry is walking out of Fenway and a young boy asks him if he can try on the ring. Without pause, Larry takes it off his finger and gives it to the boy and poses with him. Another less known fact is that the Red Sox Foundation is the largest team charity in American sports, having donated >$100M to charitable causes. Sophie Hirst thank you for the invite and special memory.

We hope this reduces the barrier to creating high quality assets and is a really cool application of GenAI. Congrats to the team for the big launch today: Pallavi Naresh Shu Niu Brendon Kraham Amanda Silvernale Charles Boyd Stephanie Cao Holl Liou Rich Grutzmacher

AI is foundational to Google Ads and Performance Max is one of the best examples of how we’re using AI to build performance solutions for our ads customers - and it’s getting better. Now, advertisers who use Performance Max achieve on average over 18% more conversions at a similar cost per action. Building on that success, today at Google Marketing Live, we announced a new generative AI asset workflow that we’ll be bringing to Performance Max this fall. Now, advertisers will be able to easily create richer creatives across text, image and video, in just a few clicks. Very proud of everything the team has built and we’re excited to get these tools in front of advertisers and agencies very soon! You can check out more #GML2023 highlights here: https://lnkd.in/gNcRVkCv (preview doesn't work for scheduled posts!)

At I/O, Google announced Search Generative Experiences (SGE) which delivers on the "I'm feeling lucky" promise and has been the biggest search upgrade in recent memory, congrats to the team! I've already found value from it as a trip planner, garden consultant, research partner, and all the myriad ways search is a portal to the world's information. Signup here https://lnkd.in/gRsGAC86 to experience for yourself. #googleio2023

I recently accepted an expanded role leading Product Management for the Advertiser Platform Experience for Google Ads. This team is incredibly talented, has built a compelling product suite, and has a huge responsibility helping businesses of all sizes grow and succeed online. I am humbled and grateful for the new opportunity and for being able to continue collaborating with my friends and colleagues in Customer Engagement where we've created one of the best work cultures I've ever experienced while delivering incredible results. This Tuesday after a long weekend is similar to the first few weeks: I can't wait to get to work in such an interesting space with such talented colleagues!

Sharing my colleague Danny Bernstein's excellent post recapping his experience the past 2 weeks in the Stanford Executive Program that I've also been lucky enough to participate in. (https://lnkd.in/gEecJgi3). #stanfordgsb It felt a bit strange to be living in a dorm with classmates again for the first time (for me) since undergrad, but the learning and growth in that setting produces outsized results for what you might think is possible in a 2 week sprint. This program is unique in that: • It is led by the top Stanford faculty in the business school and beyond and they are sharing the latest research and learnings often sharing PDFs of individual draft chapters of their future work. Faculty join meals, morning runs, and the conversation is much more 2 way with an emphasis on information sharing, pattern matching, and theory application. • The cohort is a collection of leaders around the world from a very wide variety of roles (Controller to CXO), geographies (South Africa to Vietnam), and industries (Logistics to Advertising) which quickly creates a set of "peers" that can be hard to find within one's workplace. Since they face similar challenges, joint brainstorm is beneficial for both as we share experience and ideas. • This is a new "flex" offering which only requires 2 weeks away from work in the fall and winter (with twice weekly class the months in between) so the learning is spaced out for more coalescing time. Message me if you want to learn more about the experience. I'm looking forward to applying what I've learned starting this Monday morning!

I have a big heart for those affected by Malaria in Africa, Asia, and around the world. Bobby Bailey and I worked a long time back on https://lnkd.in/gibGTWQa but its effectiveness is not at the same level a vaccine can provide. This is such a game changer to stop a truly deadly disease. At scale, this will save nearly 1,000 children a day in Africa alone. #science #africa #appreciation #hopeful