StackAdapt’s Post

Before officially releasing our AI-driven Planning Engine, BREEO, who was seeking a more efficient approach to TV advertising, tested it, and the results are in. With a 47% decrease in customer acquisition costs and a 68% increase in return on ad spend, BREEO benefited from a streamlined and AI-driven approach. Check out AdExchanger's latest article below to learn more about generating a TV media campaign in seconds with our new Planning Engine based on the desired budget, reach and frequency, spot length, target audience, and outcomes. #TVAdvertising #PerformanceOutcomes #PerformanceMarketing #MediaPlanning #TatariInnovates https://lnkd.in/gGhiCmRZ

Where can we expect growth in the dynamic landscape of digital advertising in 2024? And which advertising channels enable brands to successfully connect with consumers through leveraging location-based strategies? Explore strategic insights from our CEO, Tal Jacobson, in his latest article on Nasdaq, titled "Where Investors Should Look for Marketing Growth in 2024" where he discusses growth drivers across Retail Media, DOOH through data-driven customization, and CTV, as consumer viewing habits change. Read the article here: https://lnkd.in/dTGFmRcY #digitaladvertising #RetailMedia #CTV #DOOH

I’m excited to share our latest article on how BCG, Google, and Omnicom Media Group are laying the groundwork for “unified video,” a holistic approach that reduces the complexity of decision making and helps advertisers sync their spend with the media that their target audience consumes.     The advertising industry faces a challenging imperative: to adapt swiftly as consumers increasingly embrace diverse viewing experiences across multiple screens. Despite the fact that digital and streaming video account for 70% of viewing hours, less than half of video advertising spend goes to those channels. Drawing on our interviews and surveys with 190 advertisers and over 90 agency practitioners, we developed a concrete, step-by-step approach to implementing “unified video,” a holistic approach that integrates video planning, buying, and measurement decisions across channels to create connected media experiences for target consumers. Read more, here: https://lnkd.in/evaR5VM4

With Vistar Media's device ID passback, we can connect #DOOH ads to mobile advertising. Identify exposed consumers and retarget them across various channels like mobile, display, CTV, social, and audio. https://hubs.la/Q021BBWx0

🚀 Unlock the Future of OTA (over-the-air) Advertising with Mirakulo's Technology! 📺✨ In the ever-evolving landscape of advertising, staying ahead of the curve is paramount. 🌐 We are excited to share some game-changing insights into the world of linear TV targeted advertising, powered by Mirakulo's cutting-edge technology. 🎯 Targeted Precision: With Mirakulo, we have redefined how you connect with your audience on linear TV. Say goodbye to the old spray-and-pray approach. Now, you can deliver personalized messages to the right viewers, at the right time, ensuring every ad impression counts. 💡 Data-Driven Strategy: Mirakulo's technology can help you to harnesses the power of data analytics like never before. It's not just about reaching your audience; it's about understanding them. Get ready to tap into deep insights that drive strategic decisions and maximize your ROI. 🌐 Seamless Integration: Our solution seamlessly integrates with existing CTV, making adoption a breeze. We are here to enhance your current advertising efforts. 📊 Measurable Results: The era of guessing the effectiveness of your TV ads is over. Mirakulo can help you to grab real-time analytics, giving you a clear picture of what's working and what needs improvement. Fine-tune your campaigns on the fly for optimum results. 🔗 Connect with Us: Are you ready to revolutionize your advertising game? Connect with us today to explore how Mirakulo's technology can elevate your linear TV advertising strategy. 📞 Contact us at comercial@mirakulo.com Join us on this exciting journey as we reshape the future of advertising together. 🚀 #Advertising #TVAds #MirakuloTech #TargetedAdvertising #DataAnalytics #addressabletv

With the need to get more bang for your marketing now more than ever and capture consumer attention, in this piece for The Drum Open Mic, Dom Kozak explores how marketers can maximise the creative potential of programmatic DOOH and avoid falling into the trap of relying too heavily on commercial levers to optimise performance! #pDOOH #programmatic #creativeoptimisation

As today's television ecosystem becomes more and more complex across devices, locations, platforms, and technologies, delivering effective targeted advertising becomes infinitely more complicated. We outlined some of the challenges in our newest blog post. As always, we're here to help!

Forget Super Bowl advertising. And even network or cable advertising. Right now, CTV/OTT is your golden ticket to building awareness with your niche audience. But it won't be golden for long. People are catching on and soon it will be over-saturated. #nichemarketing

Most of the #media trade headlines revolve around #connectedTV, search and #programmatic buying of digital inventory. Far less attention is given to media channels that operate closer to the fringes of mainstream #marketingbudgets — digital out of home, experiential and cinema advertising. Regardless of whether that’s fair, it’s the reality that these so-called alternative media still struggle to secure larger budgets, particularly in times of economic uncertainty — which the marketing industry is still wading through in hopes of reaching more fertile marketplaces in 2024.

Connected TV has made significant strides in both global and South-East Asian markets. Amidst this transformative wave, the potential of GenAI in the CTV ecosystem is evident. Its capacity to revolutionize advertising remains largely unexplored, promising to enhance the efficiency and precision targeting already offered by #ConnectedTV. In a recent conversation with ADGULLY, Noelia Amoedo, CEO, mediasmart, and Nikhil Kumar, Chief Growth Officer, mediasmart, highlighted how mediasmart has been leveraging GenAI to make CTV advertising safer, efficient, and more rewarding for the advertisers. Read more to gain detailed insights here: https://lnkd.in/dQPey7mE