Ryan Deutsch’s Post

Shopper identification is one of the biggest opportunities for retailers coming out of BFCM with 79% of site visitors going unidentified. If you can't reach shoppers, you can't get them to convert, and that puts a roadblock between retailers and their revenue targets. Now, with Bluecore's Transparent ID Network, retailers can increase shopper identification of new-to-website shoppers with significant speed. In addition to being able to re-identify shoppers and build more complete profiles, the network does not require data sharing – retailers can benefit from the network without contributing their valuable data back (and avoid their competitors benefiting from it). Find out more about the full product release: https://lnkd.in/gRW7s7bd 

Discover tactics online retail and CPG sellers can employ to effectively utilize their #FirstPartyData to cultivate trusted relationships with consumers, engage shoppers where they are, and ensure their brand stays relevant throughout circuitous, omni-channel buying journeys. https://bit.ly/47gh8Z1

Shopper identification is one of the biggest opportunities for retailers coming out of BFCM with 79% of site visitors going unidentified. If you can't reach shoppers, you can't get them to convert, and that puts a roadblock between retailers and their revenue targets. Now, with Bluecore's Transparent ID Network, retailers can increase shopper identification of new-to-website shoppers with significant speed. In addition to being able to re-identify shoppers and build more complete profiles, the network does not require data sharing – retailers can benefit from the network without contributing their valuable data back (and avoid their competitors benefiting from it). Find out more about the full product release:

In 2023 Bluecore set out to become one of the market leaders in identity recognition for enterprise retailers and in the past twelve months we’ve increased our customers’ identification rates by an average of 42.4% — with customers like Topo Athletic LLC seeing increases over 80%. First-party identification is more important than ever for retailers as Google deprecates third-party cookies. Every retailer should be reviewing their strategy for identification by asking questions like: Do you know your current identification rate and have the instrumentation to always be monitoring? Do you know what the contributing sources are? What tests have been run over the past 12 months and planned for the next two quarters for increasing ID rate? What sources generate shoppers who self-identify and become retained customers; is your acquisition team maximizing those sources versus general traffic? Have you invested in a first-party identity network to improve identity recognition rate in a privacy and compliant manner? How is identification data being put to work to improve reach across all digital and physical channels? Is the data you have across your customer file as robust as what you have on your top customers or is your CDP missing signal beyond transactional data to create incremental value out of one-time buyers? Read more about what we’re up to: https://lnkd.in/etBGWMZ6

In the face of google's recent cookie deprecation, Bluecore Transparent Identification Technology has transformed Identification for our clients; leading to increased customer movement & resilience. Learn more about this and why an increased focus on your identification rates & strategy is critical... #cookielessfuture #insights

The holidays are a gold mine for customer data and a critical period for driving sales says Megan McDonagh in her latest article for Total Retail. So how do retailers make the most of this holiday season? Megan shares her six tips:  1. Transition from third-party data to first-party data 2. Invest in a platform that helps maintain a clean data foundation (personal identifiable information (PII) gets particularly tricky during gift-giving season) 3. Unwrap customer insights, you can learn a lot about customer buying patterns during the holidays, use these insights to create more targeted messaging 4. Identify high-value customers to build lookalike audiences to focus your efforts on promising leads 5. Recognize gifting behaviors that deviate from typical purchasing patterns when assessing customer buying patterns and “adjust” recommendations accordingly 6. Evaluate impact, use a unique universal identifier across channels to directly correlate specific campaigns and their conversions. Read more of Megan’s tips to make the most of this holiday season here: https://lnkd.in/eZkMsYQA

IADS PRESS RELEASE | The International Association of Department Stores - IADS is happy to announce the release of its latest press release titled: “The importance of being earnest” discussing department store loyalty programmes and recent changes in customer behaviour and technology that has facilitated the growth of persona-based programmes! 📢 In the ever-shifting landscape of retail, one thing remains constant: the importance of loyalty and recent advancements in technology and shifts in consumer behaviour have spurred a transformation in loyalty programs across department stores. 💻 🛍️ No longer satisfied with traditional point-based systems, customers are seeking more personalized experiences that resonate with their individual needs and preferences. Rather than offering generic rewards, department stores are now tailoring their offerings to specific customer segments, leveraging data analytics to understand demographics, preferences, and behaviours. This helps stores and retailers create emotional bonds that foster genuine engagement and long-term loyalty. 📊 Our partner, Manor AG, demonstrates this with the myManor loyalty program. By leveraging detailed customer data, Manor is able to send personalized communications tailored to each individual, creating a truly unique experience. 🎯 Similarly, IADS partner, El Corte Inglés, while lacking a branded loyalty program, is refining its customer relationships through sophisticated data analysis, paving the way for strategic segmentation and targeted engagement. 🤝 ⭐ It is clear that by embracing innovation, fostering a culture of customer-centricity, and leveraging data-driven insights, department stores can forge lasting relationships that stand the test of time. 🕰️ To dive deeper, check out our full press release (link in the comments) in English and French. 🔗 ⬇️

Attention, all you enthusiastic comparison shoppers! We've just released another impartial comparison to assist you in making your buying decision with confidence. Okendo vs. Shopper Approved - A Complete Guide for 2023 https://hubs.li/Q01ZcRkx0 #ecommerce #websales #webtraffic

Google started phasing out third-party cookies, which could spell trouble for retailers who don’t have first-party identification strategies in place. Identity has been one of Bluecore's top priorities over the last year. We’ve completed identification audits across 96% of our enterprise retailer customer base and found that Bluecore successfully increased their first-party identification rates by 42.4%. 😉 With better identification rates, retailers can respond to customer signals with highly relevant campaigns. This improves: 📣 Short-term reach and revenue 💰 Long-term repeat purchase rates and lifetime value Read the full release to learn more about our continued investment in identification:

Here's a stat that may by more frustrating than shocking for my friends in retail: 79% of site visitors went unidentified on Black Friday. I repeat....79%! And to quote Captain Obvious, you can’t deliver personalized content that engages and converts customers unless you know who they are. Well, I'm not sure he actually said that but he would if he was in digital marketing! All of this means many brands missed huge opportunities this BFCM – and the rest of the holiday season – to create experiences for customers that were actually tailored for the unique needs and interests of the shopper. Bluecore is excited to announce our Transparent ID Network, enabling retailers to develop complete shopper profiles that improve incremental sales/conversions from newly identified and re-identified shoppers. This network completes Bluecore’s Transparent ID offering in helping marketers quickly move newly identified and acquired leads through the funnel to become repeat buyers. And it also helps them treat loyal customers like the VIP that they are. Find out more about the full product release: https://lnkd.in/gc-7F46Z