Otilia Otlacan’s Post

- Adtech M&As have surged in H1 2024 vs 2023, with significant deals like LiveRamp's $200M acquisition of Habu and Walmart's $2.3B acquisition of Vizio. - June 2024 saw increased activity, including Equativ acquiring Sharethrough and several other firms exploring sales. - This rise is due to correcting 2021's inflated pricing and companies aiming for a cohesive business narrative by acquiring and shedding assets. - Unlike 2021, current deals are more strategic, with fewer new investors and major advertising companies involved due to antitrust issues. - The M&A market now includes fewer high-profile transactions, focusing more on consolidating financially struggling companies, though some significant expansion deals remain.

“Ad tech is a nuclear power plant that’s being rebuilt while under attack by a separatist army. The corporate mind cannot comprehend this.”

Happy New Year, everyone! I debated what my first post of the year would be: a retrospective, a look-forward, an industry outlook? Eventually, I decided to go for something mundane but hopefully useful: finding a good name for our projects, as Q1 is always rich in new initiatives. Here’s a slimmed down, step-by-step process that I often rely on: 1. Reflect on Your Company’s Mission 2. Understand the Cultural Context 3. Keep It Simple 4. Involve Your Team 5. Future-proof the Name 6. Account for Legal Aspects 7. Test the Waters 8. Tell a Story More details in the article below, and if you want a lighthearted read on project names gone wrong, here you go: https://lnkd.in/e2G897pj. #projectmanagement #naming #operationsmanagement

I asked #ChatGPT to write a story that references Reddit, Inc. inside jokes that a seasoned redditor would know and create an illustration for it. I'm blown away; see below the results. How many references can you find in the image? On a more serious note, I'm impressed--and couldn't agree more--that ChatGPT got the essence of #Reddit: a sense of #belonging and #community, much of which is owed to Erik Martin. ------- "In the digital realm of Redditville, every day was a new chapter filled with memes and inside jokes. Our protagonist, Kevin, a seasoned redditor, found joy in the eccentricities of this online world. His partner in crime was his cat, Snoo, known for its gravity-defying leaps and a strange obsession with cucumbers. One day, Kevin stumbled upon a post in r/all, titled “The Quest for the Bacon Narwhal Ice Cream.” Intrigued by the challenge and the promise of eternal Reddit Gold, Kevin embarked on a quest that would take him through the heart of Reddit’s most iconic subreddits. His first stop was r/AskReddit, where he posted, “Where can I find the Bacon Narwhal Ice Cream?” Amid thousands of replies, one cryptic message stood out: “Follow the path of the broken arms.” Chuckling at the reference, Kevin set out towards his next destination. On his journey, Kevin encountered the infamous “Jumper Cable Guy,” who, in the midst of offering directions, somehow ended up narrating a story of being beaten with jumper cables. The absurdity of the encounter left Kevin both amused and slightly bewildered. Next, he found himself in r/conspiracy, where theories about “Jet fuel can’t melt steel beams” were as rampant as discussions about “The narwhal bacons at midnight.” Here, Kevin discovered a map marked with a curious location: “The Safe.” Recalling the legend of “The Safe” that turned out to be Reddit's biggest anticlimax, Kevin ventured towards the location, only to find a note: “Seek your fortune at r/sequelmemes.” Sighing at the never-ending meme wars, he moved on. Passing through r/trees, Kevin was greeted with a peculiarly relaxed vibe and numerous offers of pineapples, a symbol of the subreddit's community spirit. Politely declining, he continued his quest. Reaching r/sequelmemes, he plunged into a debate about Ewan McGregor’s Obi-Wan Kenobi. Amidst the fervor, he found a hidden compartment with a note, “The real Golden Upvote was the friends you made along the way.” Realizing the quest was a wild goose chase typical of Reddit humor, Kevin couldn’t help but smile. The journey, filled with classic Reddit gags and a sense of belonging, was more rewarding than any treasure. As he logged off, contented and amused, Kevin thought, “Well, at least I didn’t run into Kevin.” And with that, he closed his laptop, the screen aglow with upvotes from a day well spent in the Redditverse." #RedditAdventures #CommunitySpirit #chatgptprompts #communitybuilding

Being productive is an art — a skill that can be refined over time. But how can we be productive and effective when wearing multiple hats in our roles? Through mindful task transitioning and self-care, it is possible to master the challenges of context-switching and accomplish your goals: 👉🏻 Plan periodic breaks to refresh 👉🏻 Multitasking is an important ability, but use it carefully 👉🏻 Practice self-reflection 👉🏻 Accept change, be flexible, and be open 👉🏻 Improve continuously 👉🏻 Request feedback Take advantage of your multifaceted personality because it may be your best resource in the ever-changing workplace. #productivity #productivitytips #multitasking

Oftentimes, leaders face the difficult challenge of finding the balance between innovation and efficiency: on one side lies an irresistible urge to “think outside the box,” breaking free of conventional thinking to uncover groundbreaking solutions; on the other, “thinking inside the box” involves optimizing existing systems while increasing resources. Ultimately, reaching operational excellence requires mastering both approaches equally well through: 👉🏻 Innovation with Purpose 💪🏼 Leveraging Core Competencies 👉🏻 Risk Management 💪🏼 Resource Optimization 👉🏻 Continuous Improvement 💪🏼 Customer-Centric Approach #operationalefficiency #operationalexcellence #thinkdifferent #thinkoutsidethebox #thinkinsidethebox #leadership #effectiveleadership