Brian Numainville’s Post

Retailer cooperative Wakefern Food Corp. has launched Wakefern Media Exchange, an omnichannel retail media network to help consumer brands maximize their advertising investments across on-site and off-site media channels through a single platform. By combining planning, activation and measurement controls for in-store marketing and on-site and off-site media buying, Wakefern Media Exchange aims to improve the shopping experience while expanding advertising opportunities for brands of all sizes. Wakefern Media Exchange enables advertisers to showcase products and messaging tailored to shoppers’ needs and preferences. Powered by Inmar Intelligence, the platform facilitates seamless interactions with Wakefern advertisers through managed service or self-service buying models. It includes such user-friendly features as Smart Mode and creative templates for easy campaign setup and launch. By consolidating on-site and off-site media in one platform, Wakefern Media Exchange and Inmar Intelligence can help brands create integrated advertising strategies across channels, boosting efficiency and ensuring impactful reach to Wakefern’s shopper base. Additionally, automated reporting features offer comprehensive and custom insights into campaign performance against key performance indicators. | Progressive Grocer https://lnkd.in/gAzk6ZZ8 #retail #supermarkets #media #retailmedianetworks #grocery #retailers #digital

🛍️📊 "Unlocking the Power of Retailer Advertising: Key Insights for Brands" 🌟 Brands are finding success in influencing U.S. shoppers through retailer websites over marketplaces. Recent research by Intellias revealed that 25% of shoppers are swayed by ads on retailers' websites, compared to only 13% on marketplaces. The impact of a "trusted" retailer in driving purchases is significant, with 54% of shoppers more likely to buy advertised items and 55% open to trying new brands recommended by familiar retailers they shop with. These insights highlight the importance of strategic ad placement for brands, optimizing campaign performance and ROI. Intellias recommends retailers to focus on 'owned' advertising experiences like Direct-to-Consumer (DTC) channels to enhance customer engagement and boost return on ad spend. With the rise of Retail Media Networks and omnichannel strategies, the landscape is evolving. Insider Intelligence predicts that revenues from retail media will surpass TV advertising by 2028, signaling a promising future for retailer advertising. Alexander Goncharuk, VP of Global Retail at Intellias, emphasizes the potential of Retail Media Networks in enhancing shopper engagement and connecting brands with conversion-ready audiences. By leveraging customer data and loyalty insights, retailers can drive hyper-segmentation to deliver impactful campaigns and drive ROI. #RetailerAdvertising #BrandInfluence #RetailMedia #MarketingInsights 🛒✨

With the trove of shopper data that retailers have, retail media networks have emerged as a powerful player in the ecosystem allowing a better reach in both offline and online shopping. Would you leverage retail media networks as a part of your full- funnel strategy? #Marketingtrends #Retailmedia #Phygital #Retail #Mediastrategy #advertising

🎯 MediaMarktSaturn Retail Media launches Sponsored Brand Ads 🚀 In a strategic move to increase visibility and relevance for our partners on the platforms of Europe's leading consumer electronics retailer, Sponsored Brand Ads are now available in eight out of eleven countries. 🌍 This latest addition to our international Retail Media portfolio, alongside existing products such as Sponsored Product Ads (SPA), A+ Content and reporting tools, demonstrates our commitment to maintaining the strong growth of Retail Media within the company. Partners in Germany, Austria, Italy, Spain, Poland, Belgium, Switzerland and the Netherlands can now leverage Sponsored Brand Ads to reach the full funnel and increase brand awareness and visibility. This expansion, in partnership with Criteo, provides a comprehensive platform for executing full-funnel campaigns and tracking their combined impact through closed-loop attribution. 📈 Going forward, we will continue to focus on areas such as audience extension, and we will further leverage our strengths as an omnichannel platform in Retail Media, which enables advertisers to increase the visibility of their brands and products at the point of sale through in-store advertising. We will also leverage other synergies within the company, including offering our Retail Media products to our Marketplace sellers. For more information 👉 https://lnkd.in/ee9t5EVQ   #TeamMediaMarktSaturn #RetailMedia #DigitalMarketing #Omnichannel #Innovation

Did you know there are over 200 retail media networks globally? 🌍 According to Econsultancy, fragmentation is the biggest challenge of 2024. Retail media ad spending is projected to hit over $136B in 2024, and everyone wants a slice of the pie! With top retailers and marketplaces launching their RMNs, brands and agencies are finding it increasingly difficult to navigate this space. The key question now is "How to stand out from the retail media crowd?" For more info https://lnkd.in/ddAHYK34 #RetailMedia #DigitalMarketing #Ecommerce #AdTech

Brilliant to see The Drum this week reporting on our expansion in the US in an interview with our CTO Mark Sweatman. We are only just getting started in North America and having just got back from 6 weeks touring the #US I've found there are 3 undeniable themes coming through: 1) The digitalization of the #store. If you still think retail media is just an off-site play you are ignoring where 80-90% of the retail sales are taking place. Connected retail media across stores, onsite and off-site is already happening in Europe - and delivering healthy profit margins for retailers. There is so much each market can learn from each other to deliver truly #omnichannel campaigns. 2) Retail media isn't easy, there is no one size fits all #tech solution. The reality is retailers need to work with multiple tech and #service providers to compete with more traditional media formats to unlock those incremental brand ad dollars. Getting the perfect AdTech stack takes time and expertise. 3) It's all about the #customer. If you are not creating brilliant idea driven marketing campaigns rooted in media #insight, you are missing out on an opportunity to turn the dial on your top line sales. This is not ad sales. Retail Media should enhance the customer #experience, drive top line #sales growth and ultimately an I-ROAS for advertisers. Don't forget it is all about the end shopper to get that flywheel turning! With 15 years experience in #retailmedianetworks, Threefold-Agency & SMG have launched, optimized and powered 10 Retail Media Networks. Will yours be next in 2024? SMG | Threefold-Agency | Plan-Apps #thoughtleadership #thedrum #retailmedia #retail #trends https://lnkd.in/eXWG9DVu

Retail Media Summit Canada, hosted by The Path to Purchase Institute, delved into the unique challenges and opportunities facing Canadian retailers, marketers, and solutions providers. Among the highlights were discussions on the burgeoning influence of retail media in Canada's marketing landscape, with projections of significant ad spend growth and its integration into marketers' strategies. Key insights were shared on navigating measurement challenges, embracing omnichannel approaches, and enhancing the shopper experience. The event underscored the importance of aligning objectives, leveraging data-driven strategies, and redefining retail media's role in the age of omnichannel commerce. Couldn't attend? Catch up on the transformative discussions that unfolded at the summit. Advance powered by Loblaw STRATACACHE Walmart Connect

Madhive acquires Frequence, creating a powerful, integrated platform for local omnichannel advertising, streamlining CTV and digital marketing campaigns. Read the Latest full News - https://lnkd.in/dRRggnin #Martech #Martechedge #Madhive #Frequence #CTVAdvertising #OmnichannelMarketing #DigitalAdvertising #MediaTechnology #AdSales #MarketingInnovation #AdTech #SMBMarketing

The bold move by Simon Property Group caught our eye this week as they announced the launch of their new retail media network on the Shop Premium Outlets, A Simon Digital Marketplace. Following in the footsteps of industry giants like Amazon, major multi-brand retailers such as Walmart and Macy's have been intensifying their advertising endeavors, leveraging vast amounts of customer data to deliver personalized ads, unlocking new revenue streams. Traditionally, one significant barrier for malls in this digital age has been the inability to access first-party customer data, making it difficult for them to deliver targeted online advertising. But, Simon's marketplace has found a way to bypass this obstacle, potentially revolutionizing the landscape for shopping centers. This development is intriguing, and maybe Simon is the only REIT that could pull this off in the U.S., but we are eagerly watching to see the outcomes of these efforts. #Retail #Proptech #CRE #malls #shoppingcenters https://lnkd.in/eAYRBQyg

Four months into Google’s Chrome cookie conundrum, the loss of #thirdpartycookies continues to push #marketers to pursue alternative channels, like #retailmedia. At least that’s the case for The Scotts Miracle-Gro Company, a consumer lawn and garden products company. Retail media has long since been a key element of Scott’s media mix, according to Morgan Millard, director of #omnichannel strategy and planning for Scotts Miracle-Gro. But as the fallout from #Google's third-party cookie continues, the company is relying more on its retail partners, like The Home Depot’s Orange Apron Media (formerly Retail Media+) to leverage their first-party data. In this piece by Kimeko McCoy, we also speak to Taryn Dominie.