Media coverage is written in publications, not the stars.
Here are 6 things you need to include in your media coverage reporting:
⭐ 1: Monitoring Website Traffic
Find which news articles converted to the most traffic, or which social post resulted in more visits, demonstrating your ROI and contribution to getting your brand out there.
⭐ 2: Content Reach
By tracking the reach of your content, you get to know the various traffic sources of each campaign.
⭐ 3: Share of Voice
Measuring your share of voice helps you to understand how much of the conversation around a certain topic your brand commands.
⭐ 4: Tracking Brand and Industry Mentions
Monitoring is necessary because one small tweet can make or break your reputation. You can keep up to date with the conversation and follow key stakeholders, product names, and industry news.
⭐ 5: Sentiment Analysis
Discover the sentiment of social media posts and editorial news media, that is, whether the commentary is positive, negative, or neutral. Once you have this information you can do something about it before it becomes a potential crisis.
⭐ 6: Audience Insights
Understand if your audience stays engaged or, even better, responds to what you’ve put out there.
Ready to make more informed decisions? Get started: https://bit.ly/44RZDxw
