Meltwater’s Post

So excited to announce the launch of Meltwater's new brand campaign! 🚀 This campaign highlights the importance of using data for PR, Marketing, and Research teams in today's world. When you're not leveraging data, you might as well be throwing darts blindfolded. In today's landscape, relying on guesswork can mean missed opportunities and ineffective strategies, so buckle up, because we're about to show you why Guesswork Doesn't Work.

Knowing is the new thinking…

I read an article in The Economist back in 2017, which highlighted that data is more valuable than gold. I remember thinking back then, “Yeah Right! Get real, gold is is gold… Data is just a bunch of random information compiled online. It’s meaningless.” Seven years, countless articles and a Cambridge Analytica documentary later. I now see how data has surpassed gold and even oil in the value derived from it as a resource. Ever wondered what propelled the worlds largest tech giants to become the mammoths they are today? Google, Meta, TikTok, Amazon, and countless others? The secret lies in their ability to harness consumer data and use it in meaningful ways. The value of data doesn’t always, seemingly, translate into money. But in the growing edge of competition, and technology; how else do you gain the edge? How else do you explore new markets and products that your consumer perceives as simple must haves? How else do you understand consumer behaviors and trends? Data. Data is how you go from creating general, meaningless campaigns based on your own ‘feeling’ of what you think will work; into personalized messages that speak to your audiences in ways drive them to act. Data is how you understand your market and the ways within which you can personalize consumer experiences to ensure lifelong customers. Data is how you breakthrough the noise and build a community that is loyal to you. Don’t trust your gut. Don’t make assumptions. Don’t miss out on the goldmine. Use Data.

Guesswork Doesn't Work! As a VP of Marketing, I find it incredibly frustrating when I see teams still relying on separate reporting tools or, worse, making decisions based on guesswork. In my experience, managing a team that operates in silos or lacks a data-driven mindset can be incredibly frustrating. It consumes valuable time and creates unnecessary complexity. When crucial decisions are on the line, there's no room for uncertainty or inefficiency. With Guesswork Doesn't Work, Meltwater is shedding light on the challenges faced by marketing leaders like myself. It's time to say goodbye to the days of trusting our gut for important decisions, and hello to a future where every decision is backed by solid insights. Bringing Guesswork Doesn't Work to life wouldn't have been possible without my AMAZING team and the support of Alexandra Saab Bjertnæs! 🤩 Thank you so much, Daniella Sampson, TJ Kiely, Nick Acosta, John Wang, Vincent N., Sarah Mai Stokholm, Emily Cheung, Ellen Kirkpatrick, Kelly Costello, Perri Robinson and everyone at 1000heads (Mark Lloyd, Robert Upton and team). 🌟 Learn more: https://bit.ly/3PYH1G1 #GuessworkDoesntWork #DataDrivenMarketing #MarketingLeadership

I always tell my clients that our goal at Meltwater is to give them the insights and data to back up their gut feelings. To give them the "so what". To tell their executives that those buzzwords all over social media really aren't that big of a deal in the large scheme of things. To get them ahead of any crisis or emerging narrative. Check out Meltwater's new Guesswork Doesn't Work campaign below and reach out to chat about how we can help you take the guesswork out of your work!

15 years with Meltwater and I've been asked "What does Meltwater even do?" no less than 10k times. Finally, if I had 1 minute and 38 seconds I would answer with this video...... But if I only had a couple of seconds, I would say "we take the guesswork out of Marketing, Communications, and Strategy" Big applause for Daniella Sampson, Alexandra Saab Bjertnæs and Jenny Force and the whole marketing team at Meltwater for a great idea superbly executed. #guessworkdoesntwork #marketing #brand #communications #strategy

Guesswork Doesn’t Work. I’m excited to share the launch of Meltwater's new brand campaign! This digital-first campaign spotlights the need for today’s PR, Marketing and Research teams to act on data. Because when you don’t, you’re leaving your impact up to guesswork. And we all know - Guesswork Doesn’t Work. We know that when businesses don’t base their strategies off sound data and analysis, the outcome is not ideal. But with Meltwater, these same companies can unlock the insights they need to act on, giving them the competitive edge to win! What's your thoughts on the new brand video? #ai #sociallistening #monitoring #brand #brandvideo #brandcampaign #social

They say data is knowledge and knowledge is power.. Meltwater empowers it's customers with the necessary data to make knowledge based decisions that lead to powerful outcomes. Too often strategic decision making is left up to intuition or 'gut feelings' for what is right, wrong, important or inconsequential. PR practitioners, marcom professionals and the c-suite shouldn't rely on anything other than data to drive strategy, which is why Meltwater fundamentally believes guesswork doesn't work. Shout out to our brand team for their efforts on this clever campaign that humanizes an experience that I think many of us can relate to ... https://lnkd.in/gFBuCPRt

A ship without a rudder, shooting in the dark, working with one hand behind your back - all the clichés are the same, so they must ring true. Why not save yourself the trouble? Guesswork Doesn’t Work. Pop me a message if you're interested in knowing more about what Meltwater can do for you, and I'll connect you with one of our Consultants! #meltwater #guesswork #strategy

Save your gut feeling for your dessert choice, not your next business decision. Explore how Meltwater can help your teams