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A great piece from PRWeek and Andy Checo on how brands can work to be representative, maximize opportunities, and include the voices of our Hispanic communities. If you're not taking a Hispanic voice into account when creating your PR and marketing strategy, your brand is likely missing out on more than just potential revenue. #PR #Marketing #PublicRelations #HispanicHeritageMonth https://lnkd.in/gQxZBfXV

ICYMI - Our PR consultant Victoria Fairclough recently shared her thoughts with Little Black Book on the importance of #PR for your #business, how to tap into it effectively and what #success looks like. Read more below. 👇🏻 🤓 See the full article here: https://lnkd.in/ek2SEThf

Saying yes to participating in every goddamn award, event, conference, panel and round table discussion doesn’t cut it. Discuss the opportunity with your PR team and diligently evaluate, if it’s worth investing your precious time, effort and money into it. #pr #publicrelations

Brand new on the blog! Harnessing Hometown Heroes: The Unstoppable Power of Local PR “Local PR stands out as a beacon of authenticity and trustworthinessn a world dominated by global brands and online marketing. Local PR stands out as a beacon of authenticity and trustworthinessn a world dominated by global brands and online marketing. When businesses engage with their local communities, they’re not just advertising—they’re building relationships, establishing credibility, and earning trust.” #PublicRelations

My latest blog - Hispanic comms has come a long way since the days of translating general market campaigns into Spanish, and Bad Bunny is the epitome of this cultural shift Armando Azarloza Manny Ruiz Jano Cabrera Kimberley M McArthur Mike Fernandez Ines Rodriguez Gutzmer Alfredo Richard Sabrina Sanchez Diana Bradley The Axis Agency Nuestro Stories General Mills Macias Creative Enbridge Aflac NBCUniversal Telemundo Enterprises Campaign US PRWeekUS #PR #communications #marketing #advertising #branding #hispanicmarketing

"Exploring the dynamic intersection of hospitality and digital marketing today. Grasping the pivotal role of branding and cultivating public relations in the industry. A snapshot from an enlightening lecture capturing the essence of this transformative knowledge. #HospitalityIndustry #DigitalMarketing #LearningJourney"

Welcome to our next Meet the Marketer🤝 Sarah O'Mahoney MCIM is the Director of North East based PR firm, Bradley O'Mahoney , which was founded in 1991. Sarah has been with the firm for 14 years and works with high-profile clients to share their business news and updates to regional and national media outlets. Sarah also sits on the board of the CIM | The Chartered Institute of Marketing in the North East and on the board for Young Enterprise North East. Read Sarah's insights into marketing below. #meetthemarketer #marketingnews #marketingadvice

I see a few award entries and find that entrepreneurs and businesses quite often miss these opportunities to highlight the right details to get noticed. Awards are not a place for a product sales pitch but one to highlight your accomplishments as a business. #awardentries #milestones

As marketers, we all want to get ahead of the competition! One of the best ways to do this is by increasing brand recognition. And how do we increase brand recognition? By adding public relations into our marketing strategy! Learn how you can increase brand recognition with PR in this guide: https://lnkd.in/gQGANeR7 #PublicRelations #BrandRecognition #DigitalMarketing

Big news in the PR world just hitting the headlines today - arguably the biggest consolidation move in recent history (if not ever): https://lnkd.in/ebD7iPps I'll be curious to see the implications and wider fall-out from this over the next few months and years - obviously this move turns up the pressure on the really big shops (Edelman, Brunswick) but perhaps could end up being beneficial for smaller and mid-sized players in the end as well? What do people think? #agencylife #pr #communications #mergermania