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Technical Product Manager at New Media Retailer

Small business strikes back! In data from the start of the new year, there has been an 8% increase in ecommerce retailers charging for returns from 2021 to 2022, bringing the total to a staggering 41%! Here's the great part: this trend presents a remarkable opportunity for the small brick-and-mortar retailers that we serve to leverage a strength over online-only competitors. Unlike their online-only counterparts, small retailers with BOPIS (Buy Online, Pick Up In-Store) websites don't need to charge for returns due to the absence of shipping costs. Instead, their customers can conveniently visit the store in person to return merchandise. But that's not all. By processing returns in person, brick-and-mortar businesses also significantly reduce the costs associated with return fraud. Return fraud is more common when shipping is involved, costing online retailers an eye-watering $10.40 per $100 of returned merchandise. In contrast, when businesses handle returns in their physical stores, they effectively minimize the impact of fraud on their bottom line. Considering this emerging trend, small businesses would be wise to capitalize on these advantages. By continuing to offer free returns, they are not only "owning their backyard" by endearing themselves to their local market, but also hedging themselves against the massive online retailers that have posed challenges in the past. Small retailers looking to gain a competitive edge should consider embracing this opportunity to provide hassle-free returns and emphasize the benefits of in-person customer service. Source: https://lnkd.in/g9MGyCiP

These Stores Are Now Charging Customers for Returning Clothes, Shoes & More

These Stores Are Now Charging Customers for Returning Clothes, Shoes & More

https://footwearnews.com

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