Spotify is making moves in podcasting by allowing non-hosted podcasters to upload videos directly to the platform. This new feature simplifies the workflow for creators and makes video content more accessible than ever. 🎥 The platform’s statistics show that more than 170 million users watch video podcasts, with a 40% year-over-year increase in monthly active users watching video podcasts. This demonstrates that video content engages a large audience, which can lead to increased retention and more robust user interaction on the platform. 📈 By focusing on video podcasts, Spotify differentiates itself from other audio-only podcast platforms, positioning itself as a leader in multimedia content. This strategic move can attract more creators and listeners, expanding its market share. #Spotify #VideoContent #DigitalMedia #ContentCreation #Innovation #Streaming
Matt Kramer’s Post
More Relevant Posts
-
Interesting read about tech innovations needing clear use cases. The key takeaway: market demand is crucial for success in tech. Kaila Colbin highlights the importance of identifying practical applications for new technologies. Unlike Apple’s Vision Pro and many crypto applications, self-driving cars have clear use cases. #Innovation #Tech #UseCases #MarketDemand #TechTrends
Look For The Use Cases
mediapost.com
-
Edgio teams up with video tech provider Vimond to support Japanese broadcaster NHK. This partnership combines Edgio's Uplynk platform with Vimond's content management system, ensuring seamless, low-latency streaming. Together, they offer reliable and affordable video solutions, transforming the streaming experience for NHK and beyond. Read More Here.
Edgio and Vimond Enhance Streaming for NHK
https://edg.io
-
Working with great partners in a tightly-knit industry!
The combination of Edgio and Vimond brings together two prominent technology companies with complementary strengths and expertise. Learn how our integrated technologies makes streaming easy, reliable, and affordable for customer such as the NHK, Japan Broadcasting Corporation subsidiary Cosmomedia America. "Jme”, a new direct-to-consumer over-the-top (OTT) broadcasting service, was created when NHK realized that a one-size-fits-all approach to programming no longer works. #onlinetv #edgio #vimondVIA #OTTplatform
Vimond | Video Streaming Service Provider
https://edg.io
-
Google TV's latest update, integrating CTV inventory into media buys from its embedded free live TV experience, is now seamless. Brands can opt-in to reach audiences like never before, unlocking new engagement opportunities in live streaming. 📺 #GoogleTV #CTVAdvertising #LiveStreaming
Google TV introduces FAST advertising options
streamtvinsider.com
-
Recent research shows that nearly 50% of pay TV users find live sports "very/extremely important," with the NBA leading the way at 68%. As the NBA explores expanding its broadcasting to platforms like Amazon Prime Video and NBCUniversal, annual rights fees could soar to $2.5 billion each. While this strong viewership attracts top-tier advertisers, the question remains: Will long-term contracts align with evolving consumer behaviors? The rise of AI in media planning might shift ad dollars to social media and digital audio, challenging traditional TV and streaming services. The stakes are high, and the game is on. 🏀
How Important Will Sports TV/Streaming Be 10 Years From Now?
mediapost.com
-
🚀 Did you know? While many streaming services are experiencing slower growth, Spotify is defying the trend. Over the past year, they've added 113 million users, with 29 million of those opting for premium subscriptions. Talk about hitting the right notes! 🎶 #Streaming #Growth #Spotify
Spotify Has One Big Advantage on Every Other Streaming Service
bloomberg.com
-
Quality Over Quantity in FAST Channels Users may have been initially drawn to free streaming services, but they're staying for the high-quality content. Analyst Gavin Bridge notes a slight slowdown in new FAST channel creation, yet growth continues with over 5,000 channels across 18 platforms in the U.S., up by 1,129 from last year. This shift towards prioritizing quality ensures ongoing user engagement and satisfaction. #Streaming #ContentQuality #FASTChannels #MediaTrends #DigitalGrowth
Why FAST Services Are No Longer the Bargain Bin of Streaming
https://www.hollywoodreporter.com
-
Guggenheim Securities projects global CTV ad revenue to grow 26% to $27.5B this year, outpacing social and search ads. Programmatic-platform revenue will soon surpass direct sales, reaching $15.7B in two years. The Trade Desk will expand its programmatic share from 59% to 66% by 2026, driven by partnerships with Disney+, Hulu, Peacock, and more. By 2027, its Disney programmatic business alone could hit $730M in revenue. Exciting times ahead for CTV advertising! 📺📈 #CTV #Advertising #Programmatic #Streaming
Global CTV Ad Forecast: Up 26% In 2024, Trade Desk At 59% Programmatic Share
mediapost.com
-
“The most valuable home screen is now the home screen on your wall that happens to be your smart TV.” said Julia Alexander from Puck News Roku is now the #1 streaming TV platform in America, reaching over 82 million households. Let’s continue to make streaming simpler and more enjoyable for everyone. #Streaming #UserExperience #Innovation
SMNYC Highlight: Fireside Chat With Roku President Charlie Collier and Media Cartographer Evan Shapiro
streamingmedia.com
