Matt Kramer’s Post

To captivate consumers, streaming platforms need to ditch traditional interruptive ads for more interactive ad spots. Companies like Netflix are capitalizing on innovation as a means to increase profitability, bringing advertisers new offerings in sponsorship options and QR codes. Curt Larson, CPO at Sharethrough, explains some reasoning behind the recent maneuver: “Netflix’s surge in ad-supported subscribers highlights a significant consumer shift from expensive subscriptions to more cost-effective TV options... it’s a deliberate response to industry trends.” In early 2022, after researching the impact of QR codes on consumers, Sharethrough launched CTV Dynamic QR Codes, built to increase attention and boost advertisement effectiveness across CTV ads. 👉 Learn more about new innovative CTV ad posts: https://lnkd.in/eUniWYkR 📺 Discover Sharethrough's CTV Dynamic QR Codes: https://lnkd.in/evP5rN88 #ConnectedTV #CTV #ctvads #interactiveads #digitaladvertising

Programmatic performance continues to grow it's market share of CTV ad footprint : IAB details in it's 2024 Digital Video Ad Spend & Strategy Report: "Business outcomes are the most important KPI for buyers of digital video" https://lnkd.in/gPDDbp9E #streaming #engagement

CTV spending hit a record-breaking $1 billion this past June. What does this mean for the projection of #DigitalAdvertising? Let's explore: - With more people than ever streaming, the eyes on CTV ads are steadily increasing - CTV and other means of digital ads can harness the power of emerging technology - Consumers are responding to CTV, and it's driving more engagement post viewing #CTV #Advertising #DigitalMedia

With streaming services being more #AdFriendly than ever, this year is proving to be huge for #CTV advertising. It's no surprise that linear spending is slowing down a bit, given that CTV viewership and measurement offer various benefits for advertisers. Need help understanding the video landscape and how to build it into your mix successfully? We're here to help! #NOVUS #advertising #CTV #advertisingagency

Netflix's ad-supported tier has reached a significant milestone with 40 million users, as reported by The Hollywood Reporter. This update also includes a shift away from Microsoft as the ad tech partner, reflecting Netflix's evolving strategy. The ad-supported model offers a more affordable option for subscribers while generating additional revenue for the platform. This development highlights the dynamic nature of the streaming industry and Netflix's adaptability. https://lnkd.in/g3aT7cRF #Netflix #Streaming #AdSupported #TechNews #EntertainmentIndustry #Microsoft #DigitalStrategy #SubscriberGrowth #BusinessUpdate #StreamingServices #UnderstandingEnterpriseTech #EnterpriseTechnologyNow #EnterpriseTechnologyToday

✅🖥️ Streaming TV Insider (3/20): “Another caveat is the entrance of Amazon Prime Video into the ad-supported streaming sphere. Ads launched on Prime Video at the end of January and AP said its forecast isn’t working under the assumption that the move will deliver significant incremental ad dollars to streaming in 2024. The firm expects most budgets allocated to Prime Video in the first half of 2024 will come from those that were already allocated for Amazon’s other streaming properties – or will compete for dollars from other streaming services. It also cited a continued weak scatter market as a major headwind for Amazon and other players through the first six months of 2024. The report also highlighted that CTV streamers aren’t only competing against each other but with social media platforms, where most content is now in video form. In 2023 social media and user-generated video platforms saw ad spend grow 14.6% over the year prior to reach $93.8B and outpace search engines “to become the largest individual ad channel in the US.” The firm found “almost all growth” in social media ad spend in 2023 came from short-form videos like those on TikTok, Instagram Reels and YouTube Shorts. It expects that format to also largely fuel the 14% total growth projected for social media ad spend in 2024. In 2025 the short form video format is expected to capture $28.72B in ad spend, up from $16.28B in 2023.” ⬇️ #streamingtv #ctvadvertising #socialmedia https://lnkd.in/eFRMKSE5

U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision shared with Marketing Dive.  While that percentage is still lower than linear TV ad attention (54.5%), attention for ads on premium CTV apps now outrank linear ads (56.1%). CTV ad volume increased across all major brand categories during Q1 compared to the same quarter the year prior.  Most households during the period utilized three or fewer CTV apps, with YouTube (20%), Netflix (17%) and Hulu (10%) ranking as the top three for share of time spent viewing. Original equipment manufacturers (OEM) free ad-supported streaming TV (FAST) apps, like The Roku Channel, saw a 9% increase in household reach during Q1 2024 compared to the prior quarter.

Confused by CTV advertising lingo? We've got your cheat sheet 📝 Our latest blog breaks down the essential CTV terms you need to know. From AVOD and SSAI to viewability rates and currency, we cover it all in this complete guide to CTV advertising terminology. Level up your CTV knowledge and unlock smarter targeting strategies with this comprehensive glossary. Click below to navigate the maze of industry acronyms and jargon like a pro! 👇 https://bit.ly/3SJAEIS #CTV #streaming #advertising #digitalmarketing

The CTV landscape is evolving! With platforms like Netflix and Disney+ adding ads, CTV remains a powerhouse, but growth is normalizing. Here are our key takeaways: 1️⃣ CTV ad spend growth will slow to 13.3% in 2025, but still cross the $30B mark. 2️⃣ CTV will account for one-third of combined US linear and CTV ad spend. 3️⃣ Ad inventory across CTV and linear TV will shrink by 6.6% annually. From rising ad-supported subscriptions to shrinking TV ad inventory, these insights could give you a crucial edge. Discover more: https://bit.ly/4eAvFCJ #CTV #AdvertisingTrends #DigitalMarketing #MediaInsights #ProfessionalGrowth #AdSpend #MarketingStrategies

Potentially exciting news in the move towards applying the content commerce opportunity to streaming services. Disney announced at CES that it has launched shoppable ad units within their streaming service as a second screen solution. Good to see a major retail rich Studio focusing on content commerce opportunities in Streaming. With retail media and content commerce spend a key growth very significant trait for 2024, this move is a step in the right direction. So how exactly has Disney cracked the challenges of enabling a full purchase solution on the CTV screen? They are doing this with a second screen stoppable solution. Makes sense to leverage mobile to enable this. But hold on...Second screen shoppable experiences are not new... Queue mobile enabled QR codes anyone? So where is the innovation here? Have they been able to deliver the holy grail- the ability to shop at the point of inspiration spontaneously without disrupting the viewer experience and journey inside the content stream whilst enabling a full funnel view of the customers purchase intent the streamed viewing experience on CTV? Let me know what this looks like if you have access to the Beta experience! #retailmedia #contentcommerce #adinnovation #streaming #disneyplus #DisneyAdvertising #ShoppableTv