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We couldn’t be more jazzed about partnering with Fender Musical Instruments Corporation 🎸 Fender sought an integrated partner that offered seamless brand and performance marketing expertise to drive growth across multiple channels. After prioritizing acquisition over the past three years, Fender has significantly increased sales from new buyers. Because Bluecore’s patented technology is proven to increase purchase frequency, Fender has selected us to help retain and reactivate those new buyers, turning them into long-term loyal customers. We’ll work together on Fender’s DTC business – as well as driving growth through its vast network of national, regional and local partner retailers. Fender’s director of CRM found that Bluecore’s “strategic analysis and suggestions for increasing customer engagement demonstrated their deep understanding of our business and their focus on identifying opportunities for sustainable growth.” Our approach to identification and customer movement means that Fender will have the ability to: 🎶 Recognize each individual shopper and customer 🎶 Understand their individual affinities 🎶 Automate the right experiences on a 1:1 level The proven strategy will deliver long-term value as well as the flexibility to meet the needs of Fender’s customers and partners in a way that aligns with specific near-term growth objectives. Now…let’s get rocking.
