Google Analytics’ Post

What do you get when you combine BigQuery, Cloud Composer, Google Analytics 4 and Display & Video 360…? 🔍 Actionable data 💡 Better understanding of customer behavior 🎯 Relevant advertising Read how Toyota Astra Motor and Merkle established a customer data platform on Google Cloud and leveraged these tools to improve conversion of leads to car sales.

Join us for Google Analytics 4 Durable Foundations livestream, July 23 at 4:00 PM GMT+1. Learn more about how GA4 is getting ready with strong first-party data foundations and Google AI-powered solutions and what steps you can take to enhance privacy-centric measurement and activation. Register here → https://goo.gle/3LwFaFP

📢 We’ve added a new record to the GA4 BigQuery Event export that contains the Google Ads and Manual campaign context information for each session present in the export. This information will be repeated for every event in a session to enable fast and easy channel analysis in BigQuery of any event within a session. The exported data is the same as used in GA4 behavioral reporting. https://goo.gle/4fcZzNG

📢 We've added three additional UTM fields to the traffic source record for more advanced channel analysis in BigQuery. The new fields are: 🔍 manual_source_platform 💡manual_creative_format 🎯 manual_marketing_tactic Learn more here → https://goo.gle/3SexH1G

 📢 You can now replicate the browser's collection order for events exported to BigQuery with new fields in the Event export tables. The new fields are: 🔗 batch_page_id 🔗 batch_ordering_id 🔗 batch_event_index Learn more here → https://goo.gle/4dpFS3F

📈 Gain deeper insights across your websites and apps with our best practices guide: Google Ads AI Essentials: Google Analytics 4 Best Practices! → https://goo.gle/4bGjEsN #SummerofAIEssentials #AI #GoogleAI

▶️ Unlock the power of segmentation with Google Analytics 4 Audiences! Discover how to create custom audiences based on dimensions, metrics, and events that matter to your business. Tailor your marketing campaigns, personalize user experiences, and drive conversions. Check out this video to learn more on how to get started with audiences in GA4. → https://goo.gle/3LbG1LT

📢 Today marks the official turndown of Universal Analytics. From today you won't be able to view or download any current or historical data for standard and 360 properties. As we say goodbye to Universal Analytics, we’re excited to move into this future where GA4 is our only analytics platform. See our latest blog to learn more about how we are investing in GA4 to be the most effective, holistic and durable analytics solution for our users. → https://goo.gle/4eLKGSc

💡 Supercharge your marketing insights and prepare for the future with Google Analytics 4! Here are 4 ways Google Analytics delivers actionable insights for your business: 🔍 Faster, AI-Powered Insights: Get clear, concise summaries of your data fluctuations, automatically pinpointing key trends and opportunities. 🔗 Understand full funnel, cross channel performance: Understand and measure your customer's entire journey, across the funnel and channels. 📊Built-in planning and budgeting tools: Confidently allocate spend with built-in budgeting tools and media pacing reports. 🔒 Durable integrations: Navigate a privacy-first future with enhanced conversions and seamless Consent Mode integration with Google Ads. → https://goo.gle/3VAjayi