eyeo’s Post

“Wear out is not some unavoidable destiny for ads, it is possible to create strong ads that can maintain their success.” Ecem Erdem sums up Kantar’s findings on the ‘wear out’ question. Even after a decade, ads can retain distinctiveness, as was the case for Twinings Tealand campaign, which won a Creative Effectiveness award 10 years post launch. But if content has a longer shelf life than previously assumed, marketers need to concern themselves with activating the content already in-flight. Creative Lifecycle helps track the activation of core assets in local markets, giving you visibility into how your creatives are distributed by brand, market and agency. Discover more about what it can uncover → https://lnkd.in/exAf5r6A 

4 reasons why smart advertisers invest in great ad creatives first: ↳ Ad creatives capture attention and drive engagement. They grab people's attention and make them want to learn more about the product or service being advertised. ↳ Well-crafted ad creatives can convince people to buy a product or service that they might not have otherwise considered. They can also help to build brand awareness and loyalty. ↳ Ad creatives are more cost-effective in the long run. It may be more expensive to invest in great ad creatives upfront, but it will pay off in the long run.  ↳ Ad creatives help advertisers stand out from the competition. In today's crowded advertising landscape, it's more important than ever for advertisers to create ad creatives that stand out from the crowd. P.S. If you are ready to take your leads and sales to the next level, start with great ad creatives today and watch your ROI soar! Follow Alejandro Faini for more ad-creative content! Repost it if you found this helpful. #ads #adcreatives #advertisement #adbox

67% of advertisers consider brand safety to be critical for future success, which means it is more important than ever to make sure you are using the right #technology to align your digital #audio content with advertiser needs. Luckily, AdsWizz offers the tools you need to do just that. You can use our wide set of Ad Quality Controls to meet the increasing demands of safeguarding brands and meeting #digitalmarketing campaign requirements from advertisers, all while prioritizing the best listener experience for your audience! Learn more about our Ad Quality Control features here: https://ow.ly/jM1L50QAnRm #PoweredbyAdsWizz

The only real way to scale past 3-4k/day ad spend? A consistent stream of high-quality ad creatives. Go and look at the ads library of the biggest DTC brands in the world worth 100m+ - True Classic - Dr.Squatch - PetLab Co  For example Week in, and week out they deliver new UGC creative They understand that once their sales funnel is fully optimized, it's the ad creative that is the BIGGEST lever they can pull to grow their brand So the message of this post is to create more ads. It's not a silver bullet, but it's what the big dogs are doing. Create more ads and better ads The top 0.1% of advertisers in the world are testing 11x more than you So if you are ready to take that next step and scale, increasing creative production is the way to go What is stopping you? Keep moving forward! P.S. If you are a brand spending at least 15k/m on ads, drop me a DM and we’ll help you make more and better ad creatives.

Do you actually need to find a winning ad creative? It’s possible that you do, but you’re doing it all wrong. If you created multiple ads, stop obsessing over distribution. Most of your budget will go to one ad and a lot less will go to others. It’s possible nothing will be spent on some, depending on your number of ads and budget. I’ve seen advertisers do crazy things. They’ll create a separate ad set to make sure the other ads are running. This is unnecessary and inefficient. Or they’ll overreact to very small sample size results, making big changes because of what may appear to be winning or losing ad creative. The same thing happens with Dynamic Creative and Flexible Ad Format. Advertisers freak out about one creative taking all of the budget. But, that's not the way any of this is supposed to work. Meta's distribution isn't scientific, equal, or perfect. It's meant to be optimal, giving the data available. Your need to find a winner or make sure that certain ads run is just making you waste money. If you actually need to find a winner, you can. Just create an A/B test and leverage those results. But otherwise, let go of the need to force every ad to deliver. It’s not worth the obsession.

I’ve probably audited 100s of Ad Creatives over the years… Either doing audits or just reviewing internal Ad Creative Production for our clients. And one thing that I always have to mention is that creative strategy is the foundation of a solid paid media strategy. I tend to say, laying the first brick is the most important part of building a wall. If the first brick is skewed, the wall is compromised and will fall. With Meta and other platforms going for ultra-simplification of the media buying processes, one thing becomes certain. 👉 Creative over Structure Bad Creative + Good Structure = Bad Results Good Creative + Meh Structure = Good Results Good Creative + Good Structure = You have the golden ticket! What do you think? Below you’ll find a Happy Mammoth ad that is really cool. Check out the breakdown 👇 Am I missing something? Let me know. — I’m going to start doing Ad Creative Breakdowns weekly and sharing them here on Linkedin. If you have an e-commerce brand and want your ads to be audited, share the link to your online store below and I’ll do a specific post for each one of them. I get content to share and you get exposure…sounds like a fair trade to me haha. Disclaimer: I won’t hold back 😅

Brand recall is great, but if people remember your brand mostly for annoying ads, that might not be so wonderful. This study focused on streaming ads only. I can relate to the findings. When binging a show, I don't want to binge the same ad five or more times. I'd be interested to know if viewing the same brand promoted repeatedly with new creative each time has the same impact as the same creative over and over. My gut tells me that more creative variety can counteract the negative effects of repeated promotions.

Start making advertisements people talk about. Auto-play video ad formats may be popular with advertisers but are rated the most annoying by users (Statista, 2021).  Instead of the last-click approach, look at a multi-touch attribution model that contains elements of attention and purposeful interaction. Leveraging static creatives with a user-initiated video element, for example, clearly respects user choice and when a person clicks it means that want to engage with the brand. “It’s not an ad, but an ‘add’ to your life. It’s a different way of looking at media and intersecting ourselves in the conversation.” -Kaleeta McDade, VML in a Campaign US Panel last month. For inspiration and more insights on how to put people and creatives first, check out the full article in Campaign US. https://lnkd.in/g8UWC5JC #userexperience #creativeads #advertising #adfiltering

We explore a highly effective ad • The ad uses a clean, bold design that immediately grabs attention with its large "10% off" discount text. • The tagline "La Mejor Playera de México" boldly asserts the product's quality, appealing directly to potential customers. • The minimalistic design keeps the focus on the key message, making it easy for viewers to understand the offer quickly. • Strong call-to-action, "Compra Ahora," encourages immediate action, increasing the likelihood of conversions. By combining a clear, compelling message with a straightforward design, this ad effectively engages its target audience. It's a great example of how simplicity can be powerful in advertising. #ads #creative #marketing #konstantkreative

Step out of the shadows and let your brand shine in the open sky! 🌤️ The future of advertising is here: Outdoor Digital Advertising Displays! 📺 These innovative displays are making waves in the advertising world, offering a platform that's larger than life. They are transforming the landscape of metropolitan cities and turning heads at every corner. Be it high-resolution billboards or interactive digital screens, these platforms are revolutionizing the way brands connect with audiences. They offer real-time updates, personalized content, and an engaging user experience that traditional billboards simply can't provide. Better visibility, interactive content and a dynamic platform that evolves with your brand! What's not to love? With Outdoor Digital Advertising Displays, your brand won't just be seen; it will be remembered! Bring your brand to life under the open sky and leave a lasting impression on your audience. It’s time to embrace the future, step into the light and let your brand shine bright. #OutdoorDigitalDisplays #DigitalRevolution #AdvertisingTrends #digitaladvertising #outdooradvertising #touristbusiness