Debut’s Post

Digiday Media is pleased to announce the 2024 Future Leader Award winners! Representing brands, agencies, retailers and publishers, this year’s winners are not just focused on sustainability and social impact, but have also significantly contributed to their companies’ success. Their innovative and creative strategies have propelled their respective organizations forward, inspiring others in the industry. These leaders, with their expertise across multiple disciplines, demonstrate strong leadership qualities and the ability to cultivate and develop their teams. Check out the full winners list below 🏆 Digiday Future Leader – Agency Nebo Agency – Nicole Palmer Digiday Future Leader – Brand MNTN – Regan Przybyl Digiday Future Leader – Publisher New York Times Advertising – Ian Robinson Digiday Future Leader – Technology Provider ADAPEX Inc | the adtech of Datrix group – Doina Josan Glossy Future Leader – Beauty Iced Media – Ashley Banks Debut – Joshua Britton Glossy Future Leader – Fashion Dagne Dover – Marie-Louise Winther Glossy Future Leader – Wellness Mad Rabbit – Selom Agbitor Modern Retail Future Leader – Digitally-Native Dagne Dover – Nicole Mullady WorkLife Future Leader – DE&I Eva NYC – Aaliyah Manning WorkLife Future Leader – HR FeelSwell Experiences: Nature-Inspired Team Retreats – Keely Antonio WorkLife Future Leader – Recruiting Fusion92 – Justin Elloitt Read more at the link in the comments 👇

Another great read from Creativebrief's Bite, this time exploring the findings in the recent Truth About Talent report 👇 https://lnkd.in/eN-T3XdZ The article speaks to an industry which is under a great deal of pressure. For those people working in it there's a clear need for: ➡ Better working environments ➡ A greater level of support ➡ Clear values and purpose on the part of employers ➡ An approach to equity that is collective ➡ A focus on value vs hours This report demonstrates this is not a one stop fix in tackling issues like engagement, inclusion, retention or burnout. Instead there is a requirement for ongoing efforts on the part of #creativebusiness owners and #leaders. We're here to help. 👋 In fact one of the foundations of Emily Duder and I starting Common Good Company was to better support businesses and their talent within the #creativeindustries. So if you're looking to understand your next step, get in touch!

🌟 Elevate Your Board Engagement: A Key to Organizational Brilliance! 🌟 Hey LinkedIn fam! 👋✨ As the proud founder of Thrive and Shine Coaching & Consulting, I'm here to talk about a subject that's near and dear to my heart: Board engagement! 🚀 In my journey of empowering organizations to reach new heights, I've witnessed firsthand the transformative power of an engaged board. Let me tell you, it's a game-changer! 🌐💼 Why does Board engagement matter, you ask? 1️⃣ Strategic Vision: A fully engaged board is a powerhouse of diverse perspectives and strategic thinking. When everyone is actively involved, the collective brilliance leads to a crystal-clear vision for the organization. 2️⃣ Innovation & Creativity: Boards that actively participate bring a wealth of ideas to the table. Innovation thrives in an environment where every voice is heard, fostering creativity that propels your organization forward. 3️⃣ Accountability & Impact: Engaged board members take ownership of their roles. They understand the importance of accountability, driving initiatives that make a real impact. This culture of responsibility resonates throughout the entire organization. 4️⃣ Network & Resources: An engaged board isn't just a group of individuals; it's a network of influencers and connectors. Leverage their collective networks and resources to open doors and create opportunities for your organization. 5️⃣ Resilience & Adaptability: In a rapidly changing world, adaptability is key. Engaged boards are quick to adapt, navigate challenges, and steer the ship through rough waters, ensuring the organization thrives in any environment. Let's make Board engagement a top priority! 💪✨ Share your thoughts in the comments – how have you seen an engaged board transform an organization? Let's learn and grow together! 🌱🤝 #BoardEngagement #LeadershipMatters #ThriveAndShineCoachingandConsulting #OrganizationalExcellence

Data reveals a 9% year-over-year increase in posts by C-suite leaders on LinkedIn, accompanied by a remarkable 37% increase in engagement. CEOs are leveraging the platform to become brand ambassadors, sharing personal insights, company updates, and industry knowledge. Authenticity and relatability are essential for effective leadership branding. CEOs who weave personal experiences and lessons into their content build stronger connections and foster relatability. LinkedIn is also a vital channel for acknowledging and celebrating employee contributions, fostering a sense of community, and enhancing the company's image as an employee-centric organization. CEOs can use LinkedIn to attract and recruit top talent by showcasing company culture, achievements, and unique benefits. They can also contribute to a culture of learning and growth by sharing expertise and engaging in meaningful discussions on industry trends and challenges. Engaging on LinkedIn requires a mindful approach to ensure that content aligns with personal and corporate values. Setting boundaries and being thoughtful about the timing and nature of disclosures can help maintain a positive and constructive online presence. LinkedIn has unmatched potential for personal and professional branding. Strategic, authentic, and mindful engagement can profoundly impact organizations and the wider community. So, my appeal to all CEOs and Founders Start today Your next post could inspire change, foster community, and attract the brightest minds to your organization. #thoughtleadership #contentcreation #personalbranding #successwithshweta -------------------------------------------------------------------- If you found value in this, please consider resharing ♻️ and don't forget to hit the 🔔 on my profile to stay updated with similar content. Need help in starting your personal branding journey, book a free discovery call.

Hot Take: Two BIG challenges I see for brands in the near future... *This will permeate both internal and external operations, and impact everything from hiring and team culture to when, where and how brands show up: 1. Lack of certainty - this breeds an environment where established businesses are less likely to take big risks (even in cases where they would benefit from them), make bold statements with their brand identities, and create true innovation. It happens at a macro and micro level - employees don't want to rock the boat for fear of losing their jobs. Playing it safe with incremental innovation and maintaining categories/brands rather than progressing them becomes the strategy du jour.   Solution: Disrupters can steal market share in volatile economies because they're positioned to adapt quickly and more likely to take risks. Think like a disrupter even if you're the market leader, and create a culture that fosters and rewards unconventional thinking so that employees aren't afraid of introducing new ideas. 2. Lack of loyalty especially between companies and employees, but even between brands and customers in many cases. When marketing is only focused on product messaging, it loses the emotional pull that creates loyal followers and die-hard fans (both from team members and customers). Doubling down on short-term gains often comes at the expense of long term term wins. When employees feel expendable and customers feel transactional, there's no loyalty to the brand which means customers will often choose by convenience and talent will prioritize jobs with the most compensation and flexibility. Solution: Walk the walk. Too many businesses expect loyalty without giving it. People are craving a place to belong, where they can be seen and heard amongst like-minded individuals who share their quirky point-of-view (key, the brand should be the utmost reflection of that POV). For customers and employees, businesses should prioritize creating a close-knit culture, a place to belong and an experience that aligns with the brand identity. Think of your product as the souvenir or gift with purchase to the experience (not the center point). *Hint: you no longer need to be physically present to create culture - so study successful digital communities that do this well. If you're currently experiencing either (or both) of these challenges, DM me. #brandstrategy #disruption #brand #business

Unlocking the Secrets to Strengthening Team Culture and Morale: A Must-Read Article! 💡 Marketers That Matter® I am delighted to share a truly inspiring read I was a part of with all my esteemed connections! 📚 In the pursuit of excellence, a harmonious team culture and high morale are paramount 🤝 This exceptional article offers invaluable insights and practical tips for cultivating a positive work environment. Let's embark on this journey of growth and empowerment together! 💪 🏆 Here's a guide constructed by 21 brand leaders with some actionable tips to strengthen your team ➡: https://lnkd.in/gUxDQcxq #teamculutre #teamhealth #marketingboards #marketersthatmatter

This past Thursday I had the privilege of listening to Andy Murray, founder of Saatchi & Saatchi X and bigQuest, speak in Molly Rapert’s marketing management course. I learned a ton, but a couple of topics really stuck with me, such as the idea that people tend to find less satisfaction in solving smaller problems, as they often offer fewer rewards compared to tackling larger, more complex issues. One point that Andy made that I enjoyed was, “Ideas reveal when you work on the problems.”. We as humans always want to chase the greatest goal and the biggest outcome, but sometimes it is important for us to take a step back and see the greater impact we can make if we take the time to identify and tackle the smaller issues. Although it may not be as rewarding or recognized, our impacts follow us and keep us moving forward. The presentation was very closely aligned with what we had been reading and discussing in our lecture. We have been focusing on the idea of living out your purpose. The article, “Four key elements characterize a successful approach to ’cause-infused’ marketing”, explains how when purpose is done right, it can lead to growth. One of the main ideas expressed in this article is the idea that “consumers don’t expect brands to become perfect purpose stewards overnight”. Openly sharing your challenges and obstacles allows others to grasp your journey. Remember, you don't have to tackle every issue alone. “Look for the unlocks”, Andy Murray says. Asking for guidance and striving towards your objectives will contribute to your personal growth and align you more closely with your purpose. Thank you, Andy Murray, for taking the time to share with our class your valuable business lessons, your insights have undoubtedly shaped my approach to my future career. Lastly, thank you to Dr. Rapert for giving us seniors the opportunity to hear and engage with amazing industry leaders! Customer Centric Leadership Initiative - Sam M. Walton College of Business #rapertmktg

In sports, the best players are always on the field. Whether it's the star quarterback, the top scorer, or the pitcher with the 103 mph fastball, these players start and lead their teams to victory. They practice excessively and can change games with a single play. They have the "Money Ball" stats to back it up, deliver consistent and exceptional results, and may even elevate the performance of the players around them. I think there is opportunity for this Money Ball type approach to be further adopted and applied in business settings because every organization has star players, but identifying this top talent and having a corporate culture in place to activate on the talent is more challenging. For example, I recently spoke with a mid-level manager at a company here in Dallas who said her manager hasn't let anyone on the team join higher-level meetings in 5+ years because she's afraid the leaders will prefer the team over her, and she did not want to lose her seat at the table. So how do you find out who your star players are and leverage their skills & talent? 1) Consistently assess and monitor your talent through performance evaluation systems. 2) Create measurable strategic objectives for your team members and regularly measure progress towards those goals. 3) Create a culture of collaboration so teams feel comfortable sharing their perspectives and how they can apply their skills to deliver value, whether it's in their job description or not. Give them opportunities to showcase what they can do. 4) Give your teams time on the field so others can see them, hear them, view their work, and more. 5) Collect 360 feedback about each team player from their team members to get a comprehensive understanding of how they perform in organic workplace settings. These are just a few ways to get started and obviously there are associated costs and time required, but it'll be well worth the investment longer term once you're up and running!

🚀 Building trust as a business leader in the digital age isn't just a recommendation, it's a necessity! In an era where consumers and employees want to connect with the faces behind businesses, how can leaders ensure they're fostering trust and building authentic relationships online? Thrilled to share my insights alongside 16 other Forbes Business Council members on strategic ways business leaders can shape their personal brands. Spoiler: It's more than just showcasing knowledge. Dive into the article to discover all 17 strategies. 🔗 https://lnkd.in/drMGJGvU Which of these resonates the most with you? Drop your thoughts below! ⬇️ #BusinessLeadership #PersonalBranding #ForbesBusinessCouncil

Diversity Fatigue: How Brands Can Keep the Momentum Going LINK: https://lnkd.in/g5iPxc82 Hashtag: #TheDailyConsultant #Corporate #Management #Leadership Please LIKE & REPOST